Exhibition + Conference = Exhibition Effect

When it comes to exhibitions, people will immediately think of the wide exhibition hall, the crowds of people and the exhibits that are full of exhibits. To put it simply, an exhibition is provided by an exhibition venue for the host company, which is attended by various enterprises and attracts professional customers to form a short-term product fair.

But the transaction is only part of an exhibition, expanding during the exhibition. Exhibition effect All kinds of exchange activities are also important parts of the exhibition. Among them, various names will be an indispensable part.

Exhibitions and conferences are mutually complementary and complementary activities. Behind this combination, the exhibition has diversified functions and can demonstrate a vibrant and imaginative exhibition economy.

Take a look at the large and small exhibitions in the sewing equipment industry. Not worth winning Lift. In September last year, in September, the "SCISMA2006 press conference" held by the China Sewing Machinery Association held the "eighth press conference" and "the China Sewing Machinery Association's Council".

During the SCISMA006 period, the sewing machine Co., Ltd. and Sun Sheng sewing machine Co., Ltd. jointly held a reception reception for dealers in the area. When it comes to holding the dealer's reception, a person in charge of the sewing machine Co., Ltd. said, "generally speaking, it takes a lot of manpower and money to hold such a large reception. For example, if you want to hold such a cocktail party in peacetime, it is very difficult to gather so many customers and friends at the same time. And even if every customer receives an invitation, many people will not be able to attend the reception as scheduled for various reasons. On the other hand, if you want to invite a lot of customers and dealers, it is a great expense to use them only. Therefore, it is undoubtedly a good choice to extend this opportunity. Whether it is Clothing enterprise The customers, the dealers in the area, or the media customers who are always working together will come to the exhibition. At this time, a reception will save a lot of energy and money.

As a result, all the cocktail parties during the exhibition will bring you together to create a good start for future business cooperation. In general, taking advantage of this opportunity to organize various public relations activities and overcome many limitations of the company's own time or geography is a form of multiple gains.

Mr. Chen Ji, a responsible person in charge of the Council of the China Sewing Machinery Association, is also deeply touched by such a model. He said: "such a mode has been well practiced in various working meetings of the association. When the association conducts relevant meetings, its scope is mostly nationwide. It is very difficult to achieve such a "check in rate" if the general manager or head of a company is to attend the meeting. The bosses of various enterprises are also busy at ordinary times, and their geographical span is very large. Therefore, through the exhibition, it is of great benefit to integrate this resource advantage well.

From the description of various "conference" organizers, the author makes an abstract functional generalization of such a way of operation.

First, the optimal allocation of customer resources. During the exhibition, enterprises, whether they are customers of garment enterprises, or colleagues in the industry or dealers of enterprises, will attend. Using this opportunity to conduct effective market public relations is a good use and assurance of the advantages of the exhibition, "customer resources".

Second, break through the limitations of time and geography. We should make full use of the time and geographical advantages brought by the exhibition, so as to fully explore and extend the exhibition economy.

The exhibition market in China has been developing for twenty years since the 80s sales fair in the last century. With the prosperity of the market economy, the exhibition has shown its strong commercial charm, and has witnessed the development of an era from another aspect. The International Conference and conference Association (1CCA), the world's most prestigious international conference organization, has also praised the strong potential of China's international conference market. It is willing to help China to open up the market and make China a major new exhibition power in the world.

This year, the sewing machine industry is constantly developing. First, it will be held at SCISMA2007 in May. Next, the CISMA exhibition will be opened in September. As a barometer of China's sewing machinery industry, the exhibition effect will be worth looking forward to.