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    Wen Shang Talked About The Inheritance Of &Nbsp And The Two Generation Of Wenzhou Enterprises.

    2011/7/26 11:10:00 46

    Wen Shang Family Inherits Two Generations Of Rich


    Recently, Yao Xuesong, the host of CCTV's "economy and law", has started the curtain of emotion. It has opened the curtain of the Chinese enterprise Heritage (Wenzhou) summit.


    "China"

    brand

    Li Guangdou, former assistant secretary of the US Department of Commerce, Huang Jiannan, and He Huazhen, known as "the 100 year old successor of Hongkong," were introduced on the brand heritage, cultural heritage and management inheritance. Many interesting and thought-provoking cases sparked a burst of applause from the guests at the scene.


    dialogue


    Moderator: Yao Xuesong


    Family business

    Administration

    And development


    Li Ailian (Chairman of the giant group): my son's inheritance is quite successful. He is now more famous than I am.

    I am

    family firm

    After my son graduated from high school, I sent him to Shanghai to learn shoemaking technology. After seven or eight years of learning, I returned to work in Wenzhou. Now I am the eleventh deputy to the National People's Congress and an outstanding entrepreneur in Zhejiang.


    Yao Xuesong: I think inheritance is especially consistent with the characteristics of Chinese culture. What do you think is the inheritance of children? What is the inheritance of their children?


    Li Ailian: the last generation has worked so hard and laid the foundations for the next generation. What will we do if the next generation does not take over?

    Cultivating children is the biggest problem.

    Once I came back from a business trip and found that the shoes I had produced were not packed into shoeboxes, and dusts might be scrapped.

    I took a stool and broke the door of his hiding room.

    Everyone pulled me in and let him escape.

    Education is really hard.


    Huang Fajing (Chairman of sun Feng lighter): I think inheritance is a kind of responsibility. The general concept is to inherit our industry, and in fact inherit the correct values and culture of the older generation.


    Li Guangdou (founder of Huasheng real estate Li Guangdou brand marketing organization): the biggest problem of Chinese culture is not the inheritance of culture, but the inheritance of career.


    Zhou Dewen (president of Wenzhou SME Development Association): biography and commitment are two words. "Biography" is to take over and take over the power, property and cause of our fathers.

    "Cheng" pays more attention to the inheritance of spirit. I think it is more important to inherit the spirit, otherwise it will ruin wealth, abuse power and ruin the cause.


    Yao Xuesong: what you are leading is not a simple family business. How can we get this team to accept it?

    Did Jiali come to the enterprise and have such a problem?


    Huang Jiali (executive vice president of sun Feng lighter): there are great differences of opinion.

    They are somewhat indulgent and conniving towards their employees. Companies with a large scale can have some element of human feelings, but everything must be done according to rules and regulations.

    I have more communication with my parents. They agree with me.


    How family enterprises carry on and develop brand culture


    Yao Xuesong: how do you understand the innovation in family inheritance?


    Chen Xinyi (president of Tianyi Restaurant Group): in the first corner of Tianyi, I have done more than ten years' snack in Wenzhou. After I take over, I must inherit it, but not only do I have to do Wenzhou local snacks, but also want to integrate the snacks that the young people like to eat and even the whole world, so as to make innovations.


    Zheng Shunjing (deputy general manager of Bentley China): Bentley has a history brand of over 100 years. It is very traditional, but there are many innovations in the development of detail and brand.


    Huang Bingyu, director of Group Affairs Department of LEE KEE Kee family enterprise, Hongkong: Lee Kum Kee has a commitment to social responsibility. It set up family business group affairs department.

    Whatever the Lee Kun Kee family is, our department does not care about it. It only records the history, development process, lessons and lessons of Lee Kum Kee family, so that we can get inspiration and thinking from it.

    Lee Kun Kee has formulated family constitutions, such as shares, which stipulate that shares can only be pmitted by blood relatives.

    If family members want to join a family business, they must work for 3-5 years outside the Lee Kun Kee family before they are eligible to come back for the job.


    Yao Xuesong: is Wenzhou's business suitable for the development of the family constitution?


    Huang Bingyu: the premise is to have an approved corporate culture, otherwise it will not be time to draft the family constitution.


    Chen Xinyi: my father never thought of being my general manager. He thought I was not that patient.

    When I first arrived in the enterprise, I applied for a waiter, and nobody knew who I was.

    I was strong enough to be a foreman, and soon became a supervisor.

    I will inherit my father's spirit and carry forward my strengths.


    Ma Jinlong (president of Wenzhou Economic Association): the property rights of Chinese enterprises can only be passed through the family, which is also inconsistent with the role of professional managers.

    Lee Kum Kee is just a case.

    I think the second generation has personal expertise, and it may not necessarily sacrifice personal interest to inherit the family business.

    In order to truly create world-famous brand, China must have some famous enterprises to continue for a long time, but this inheritance is not necessarily carried out in the family.


    Experts on "family heritage"


    Li Guangdou (founder of Huasheng real estate Li Guangdou brand marketing organization)


    In the next 10 years and the next 30 years, how can we develop?

    On the inheritance of wealth.

    If you leave him a house and leave his bank account, it's not the best way to inherit wealth. The best way is to leave it to his family brand.

    A hundred years old shop is not to give him a shopkeeper, but to give him a shop.


    When Na Ying chatted with me, she said that as long as she was on a business trip, she found that the daily cost of food at home was doubled. Why did she spend more money on the nanny when she went on business?

    Later, she found out the reason. As long as she was on a business trip, the nanny carried her LV bag to the vegetable market, and all the vendors almost reached the United Front. When they saw that LV bag had bought the scallion, the prices of all the dishes doubled.

    They do not recognize people.


    What is the difference between flickering and planning?

    Flicker is easy to think of it is difficult to achieve, planning is difficult to think of it is very easy to do.

    How to let Gong Li and the dealer lie in bed and take a photo?

    Gong Li did not want to lie on the bed to make the mattress stand.

    When Gong Li was catching up with the plane, you could say, "please stay. Our dealer is a charity for you."


    Huang Jiannan (former assistant secretary of Commerce)


    I once campaigned for Clinton. He then said a very important concept: "to put the interests of the people at the forefront," how can he make the United States continue to develop and maintain the leading position in the world?

    He said that every generation should pass on the best spiritual assets and material assets to the next generation.

    If every generation of us passes more and better things to the next generation, the family business will flourish, and the enterprises will continue to develop. It will flourish in a country and a nation. When this thing can not be passed down, the family will fall, enterprises will shrink and the nation will also decline.


    He Huazhen (founder of Mastermind consulting company)


    We now rent the company's house, the hotel can have management company, taxi can be commissioned by the driver.

    An enterprise is a car. CEO is a driver.

    At the beginning, the boss said, "you are CEO."

    When you look inside, there is a deputy driver, the boss is still stirring up power later, until you become a normal driver one day.


    How can enterprises inherit and find no successors?

    Many bosses say they are looking for CEO now. How much do I say you spend?

    He said no bottom.

    I said one hundred million, I'll help you; 500 thousand, you look for a headhunting company.

    If a successor fails, he needs a coach. If he doesn't succeed, he will have to look for a headhunter and find a real headhunter.

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