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Gnado Builds The Chinese Version Of ZARA&Nbsp, Making The Most Cost-Effective Brand In China.

2011/7/26 11:48:00 55

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Since its founding in 2009,

Ge Na do

It has always been a hot topic in the industry. A LOGO similar to Denmark's second line brand has broken the industry in China, where the "international brand" is everywhere.

Submarine gauge

Hold high the banner of Chinese original creation.

This "quasi international" refusal to act as a "foreign brand" is still rare in China.

However, in spite of the ridicule and ridicule of the industry, the group first put forward the concept of "high fashion and high cost performance coexist" in the domestic apparel industry, and continued to carry out its original brand tour.

Gnado brand women's clothing Shanghai two shop

In the industry of Wenzhou, Gnado executives are familiar with the fact that Gnado is not the "fool" of many discussions in the industry. It is only relative to deceiving consumers to make foreign brands. Gnado is more willing to make Gnado into a popular brand because Ye Zong is not the nouveau riche in the industry. In fact, Mr. Ye has been in the domestic fashion industry for many years, and has held several CEO brands, including few foreign brands.

extravagant

One of the brands of children's clothing is his masterpiece. He is a very experienced planner. It is precisely because he knows too much about the domestic "international brand" market that he is more willing to be a real national brand.

Gnado 2011 best seller

In his view, it is nothing more than a few pieces of rags to open up the brand of the surface clothing. Why is it worth tens of times after changing the name of "ocean"?

Be crazy about foreign things and obsequious to foreigners

It is a common phenomenon in China, but with the progress of society, the consumption concept of Chinese will gradually change, especially the "foreign brands" in China.

Flooding

It is difficult for consumers to distinguish between authenticity and authenticity. In such a state, consumers are more willing to choose domestic brands rationally.

Gnado is to create the Chinese people's own cost-effective fashion brand.

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Gnado 2011 best seller

Advocating no style is the best style. It is not bound by a single brand style. Following the market trend, regardless of factions and separations, the trend elements in Europe, America, Japan and Korea are all inclusive, and even the domestic and foreign brands sell well.

Let love fashion tide people easily enjoy the fashion goods as you want.

This is the description of brand style on the official website of the company.

Gnado's style is as abnormal as his brand itself. No style positioning is unheard of in the domestic fashion industry.

Gnado 2011 best seller

Mr. Gnado, founder and CEO of the company, told reporters that Gnado was positioned as a cost-effective fashion brand, and integrated high fashion items with cost-effective. Compared to Gnado's making costumes, Gnado was a concept. This concept is to sell the latest fashion and high fashion products at the highest price to the fashionable but rational consumers regardless of faction and color.

Later, ye asked jokingly to reporters: a T-shirt with the same style and fabric, and the price of Euro hour is more than 400, but when it comes to more than 100, which one will you choose?

Do you say Ou Shi Li is fashionable?

Of course fashion?

Is the selling price ratio of 100:400, which is cost-effective?

Absolutely high cost performance.

Maybe many people will talk about our plagiarism, but there are several domestic brands that are not plagiarized. The Spanish fashion giant ZARA admits that he is plagiarizing, but some people hide someone's honesty.

The concept of consumers is no longer the same as before, and consumption is becoming more rational.

The concept of "coexistence of high fashion and high cost performance" was created by agate. It can be said that today, he was the first to eat crabs. But I am sure that people who follow him will be everywhere. "Let fashion no longer be luxurious" will be the slogan of more commodities.

Gnado 2011 best seller

It is understood that Gago has opened 18 stores in Zhejiang, Shanghai, Jiangsu, Beijing and other places since its opening in 2009. The next step will be to open up agents to enhance the market layout speed.

According to the marketing department of the nagndo market, many franchisees wanted to join in the early days of brand creation, but they were rejected by the CEOs. Because without market verification, we can not guarantee that franchisees will be able to make profits. We have to be responsible for the franchisees.

The innovation of operation mode, the alternative positioning of brand positioning and the successful operation for two years were the first time that a press conference was held.

According to the latest news of jendo, she is enriching the product portfolio. The product chain should extend from the existing women's clothing to men's wear, teenage clothes, children's wear, shoes, bags and baby products. The Chinese version of ZARA will be built to become the most cost-effective fashion brand in China.