China'S Footwear Industry Is Ready To Move Forward &Nbsp; Towards The EU Export Market.

The production power of China's footwear industry has been occupying a high position in the world, and domestic small and medium-sized enterprises are developing rapidly. Exit The volume has increased sharply. Throughout history, although our production team is large and the output is large, it can be slightly worse for technological innovation, brand building and marketing strategy. After the European Union's anti dumping war, the domestic shoe enterprises are faced with and faced with active challenges. They have made technological innovations, gradually established their own brands, got rid of the low price line, and relied on quality and core technology to occupy a place in the international market.

The era of anti dumping is very stressful for China's shoe industry. It can be called a revolution and awakened the country. Shoe enterprises The "dream" that has been sleeping for a long time has been thoroughly awakened by shoe manufacturers everywhere, and has gradually started from the added value of shoes. A number of famous enterprises, such as Jin and Jin Di, have made innovations in core technology, gradually improving the quality of shoes, deciding not to lower the price line, and relying on price and technology to win.

Shoes as China's footwear industry market The leading enterprises are facing the increase of raw material and labor costs, and the prices of export shoes are also rising. At this point, they are no longer price wars. After the EU anti-dumping era, they gradually adjust their technological innovation and product mix. The average export leather shoes are about $20, which is 5 times the average export price of leather shoes. The main reason for such a great success is that Chinese shoe companies are developing diversified alternative materials.

　　 EU is still the main selling market of Chinese footwear industry.

The EU market has always been one of the main selling markets of China's footwear industry. In order to understand the risk of avoiding anti-dumping, most famous enterprises use PU synthetic leather and other non genuine raw materials to make shoes, so as to bring about huge losses from anti-dumping as far as possible. From another point of view, PU material is not so bad as we think. In recent years, the leather skin technology has been innovating and progressively. The men's shoes made of synthetic leather are popular in the EU market, and the sales of Pu women's shoes in the EU market are increasing. Therefore, when shoe manufacturers are developing, they should consider comprehensively the production of shoes. Besides the need to improve technological innovation, the use of raw materials is also an important reason for restricting the sales market.

Quality price control

If we want to stay in the international market for a long time, we need to work hard from quality and price. After many setbacks, Chinese shoe enterprises gradually realized that they should take the road of transformation and upgrading. General manager of a shoe enterprise believes that the quality of shoe industry has always been a major problem for the survival and development of enterprises. In the past, people's criteria for quality were not firm enough to withstand wear. Although the problem of strong shoes has been solved, the international market has come up with new quality standards, such as environmental protection standards and safety indicators. At present, the anti-dumping tariff barriers against price, though terminated, mean that the next step is technical barriers, security directives, environmental barriers and so on. Therefore, the rational withdrawal from anti-dumping and the return to the EU market will be of top priority.

　 Order quality transformation and upgrading is inevitable.

With the increasing demand of the international footwear market, the export volume of China's footwear industry has continued to grow. It is reported that, as an important production base of China's footwear industry, it has risen from 3-4 yuan per pair 10 years ago to 6-7 yuan per pair in the previous two years, and has gradually risen to 10 yuan or so.

As a big producer of shoes, China serves the international footwear market. The orders received by shoe manufacturers directly affect the export market of the international footwear industry, and the export trade orders to high-end are the inevitable development of enterprises. On the one hand, the supply of goods in the international market is relatively high. On the other hand, due to global inflation, the increase of raw materials and labor costs has led to a shift in the order of enterprises from low to high.

China's footwear industry has always been the focus of global attention. After the strong impact of the EU anti-dumping market, now that enterprises are "bright and beautiful", but they want to be based on the EU market for a long time, they must make adequate preparations. The most important thing is to do well in internal strength, win the best quality and price, take into account the market demand and development trend of international footwear industry, transform from quantity scale to quality brand, improve product grades and brand, and succeed in the EU market.