2012 China (Shanghai) International Online Shopping Conference

Conference background

As the main form of global e-commerce development, online shopping has undergone international experience.

Not only are pnational buyers gradually setting up a global online shopping platform, but also the procurement agencies of the United Nations with annual purchases of US $12 billion are also making full use of e-commerce to find suppliers with high quality and low price in China. In addition, small and medium buyers overseas are becoming more and more accustomed to establishing contact with domestic suppliers through the network, in order to further reduce the initial procurement cost.

According to statistics, the volume of online shopping pactions in the world exceeded 800 billion US dollars in 2010. It is estimated that the total volume of online shopping pactions will exceed 10000 billion dollars by the end of 2014.

According to China's "12th Five-Year plan", expanding domestic demand is the top priority. Online shopping is an important means for China to expand domestic demand.

Online retailers directly purchase goods from suppliers and sell them to the vast number of online shoppers through the Internet, eliminating intermediate links and greatly reducing the cost of suppliers entering the domestic demand market.

According to statistics, the volume of online shopping pactions in China is nearly US $80 billion. Over the past seven years, it has maintained more than 100% growth, ranking third in the world. It is expected to reach 230 billion US dollars by the end of 2014, surpassing the United States and ranking first in the world.

For the vast majority

General assembly characteristics

Innovative exhibition model: pre Conference

The electricity supplier experience: invites the electric business enterprise to set up the experience area on the spot, carries out the "characteristic kill", "group buys" and so on the characteristic network promotion activity.

Brand promotion: Exhibitors' new trend, new trend, new product release and communication platform.

Internet users are involved: professional buyers and the majority of Internet users are the main consumers of online shopping, with high participation.

Exhibition area setting

Supplier exhibition area: it focuses on 80% of the global online shopping market, including consumer electronics, clothing, shoes and hats, home furnishings, gift cosmetics, food and beverages.

E-commerce online shopping enterprise exhibition area: online retailers from all over the world develop offline / online customer experience activities.

E-commerce life service exhibition area: providing e-commerce services for life commodities (tourism, booking, catering, reviews, etc.).

E-commerce services area: logistics, banking, third party payment, IT equipment, communication operators and so on.

E-commerce demonstration park: to show the development status of the park, and provide a platform for on-site exhibition and brand promotion for the enterprises in the park.

E-commerce online shopping experience area: to carry out exhibitions, VCR, performances, raffle and other forms of activities to narrow the distance between exhibitors and participants.

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Target audience

1, overseas buyers;

2. Multinational buyers;

3, online retail buyers;

4, global C2C website buyers;

5, domestic wholesalers and distributors;

6. Venture capital companies;

7, the majority of online shopping crowd

4 major benefits

1, trade negotiations: overseas buyers, online retailers, buyers gathered together to help exhibitors open up two overseas and domestic markets.

2, Internet marketing: through the Internet channels (micro-blog, blogs, communities, BBS, etc.), we will face hundreds of millions of Internet users at home and abroad to provide publicity and promotion for exhibitors.

3, brand building: to achieve interoperability between foreign trade and domestic trade, and to promote the branding development of enterprises.

4, on-site Exhibition: a large number of online shopping crowd attending, get first-hand market data to help exhibitors accurately locate the demand for online shopping market;

Last review

2011 the online shopping conference was held in Shanghai World Trade Center in from June 17th to 19th.

The exhibition area is 10000 square meters. There are five exhibition areas: "automobile online shopping area", "enterprise online shopping exhibition area", "e-commerce service industry exhibition area", "e-commerce online shopping experience area" and "e-commerce demonstration park".

There are 210 booths and more than 150 exhibitors.

The effectiveness of the conference: opening up new marketing channels through the form of online shopping, avoiding high physical stores and entry fees, and entering the domestic demand market at a lower cost.

1, inject new blood into traditional traditional enterprises.

If you still stick to the original store management, the old brand may continue to face the situation of making ends meet, and network sales will undoubtedly give a new direction. Zhang Xiaoquan, Guan Sheng Yuan, Bai Lin Lin, Tian Wu and other traditional well-known enterprises actively participate in this session to find online channels.

2, for enterprises that are relatively disadvantaged in the region, the Internet is also one of the ways to find sales channels.

From Guizhou, ethnic minority jewelry and costumes and other special handicrafts, through participating in the exhibition, find channels to enter the electricity supplier sales, so as to achieve the successful docking between the western region and the eastern region through e-commerce mode.

3, overseas products such as Thailand's green food and Guatemala's coffee can only enter the Chinese market through traditional channels (such as Shang Chao, franchise stores, etc.). The cost is high and the capital pressure is high. By participating in this session, we find online retailers and expand the national market through online shopping channels.

4, help foreign trade enterprises to open up domestic sales channels.

In the pformation process of foreign trade enterprises to the domestic market, the products have entered the traditional channels such as entry fee, promotion fee, bar code fee, inventory backlog and fund occupation. The cost of investment in self built sales network is large. The rapid development of online shopping industry enables foreign trade enterprises to see a shortcut to domestic sales channels.

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Exhibition expenses:

Admission tickets: RMB50 yuan / Zhang

Booth fee:

(1) a kind of exhibition area: RMB8600 yuan (9m2): RMB800 yuan /m2

(2) two types of exhibition area: RMB7800 yuan (9m2): RMB720 yuan /m2

Enjoy services:

1, the enterprise booked two booths and enjoyed 5% off (double opening).

2, the enterprise booked four booths and enjoyed 10 percent off (double opening).

3, the enterprise bookings eight or more booths, enjoy 15% off (double opening);

4, the exhibition company booked "China International online shopping supplier procurement guide" (2012), enjoy 50 percent off.

China International online shopping supplier Guide (2012)

Color inner pages: full page: RMB4000; 1/2 Edition: RMB2200; Directory: RMB1200 print number: 40000 sets

Contact us:

China International online shopping Conference

Address: room 1501, west seat 789, Tianshan Road, Shanghai (200051)

Contact: Feng Dongming 13122552507

Tel: 021-54995114 Fax: 021-54993541

E-mail: fengdongming@163.com