300 Dollars In High-End Jeans: Is It Reasonable?

It costs US $50 to wear it.

This question can be found in Losangeles. This is the so-called high-end cowboy in the world.

This is a boutique area in the denim industry.

In the year ending April 30th, Americans bought a total of $13 billion 800 million in men's and women's jeans, according to data from NPD Group, a market research firm.

But the jeans sold in the United States account for only about 1% of the price of the jeans sold over US $50.

The price of expensive jeans, known as the "high-end" jeans, has gone through the downturn after the financial crisis, and now it seems to be on the rise again.

At present, J Brand's Maria series women's jeans sell for up to 226 dollars.

The price of Men 's Aidan series of Seven For All Mankind is US $225.

The price of GUCCI (Gucci) jeans ranges from $495 to $665.

High end jeans are produced in the United States, which is one of the reasons why they have such charm.

Decades ago, Gloria Vanderbilt and Calvin Klein made the world know the so-called brand name jeans, and this initial relatively unfashionable trend continued.

Nowadays, from office to opera, people wear jeans on any occasion.

Jeans, however, do not have a hidden hierarchy: a "Sevens" (which is what some people call Seven For All Mankind jeans) conveys a person's fashion taste (and income), while a less expensive brand can not achieve this.

Jeff Lubell, the founder, chairman and chief executive of True Religion, estimates that the company's best selling "super T" (Super T) jeans cost about $50 per item per Religion.

This pair of jeans is characterized by deliberately highlighted thick white stitches.

He said the wholesale price of the jeans was 152 dollars, and the general retail price was 335 dollars.

Of course, a large proportion of them are sold at a discount price which is much lower than the full price.

The "mirage" series was first shown to retailers in January this year, and True Religion is currently preparing to focus on this series of autumn marketing activities.

The brand logo of this series is not very conspicuous, nor has it been decorated too much. It echoes the fashion trend of the fashion industry, but its detail design is designed to attract real cowboy fans. Lubell called this person who loves high-end jeans.

This pair of jeans has a small hand embroidered American flag in the waist of the trousers.

The unobtrusive logo on the trouser pocket is like a ghosts or phantoms of the original striking signs.

He said, "phantom" is like my Ferrari 458 Italia sports car; it is my newest and most beautiful treasure.

Like the entire fashion industry, a big slice of high-end jeans pricing is high profits at every production level.

Basically, every garment contains parts and services from up to dozens of suppliers: from fabric and button producers to designers and tailors, as well as wholesalers and sales agents.

After these procedures, designers and retailers say that the price increase of all fashion items in the retail sector is usually 2.2 to 2.6 times the cost, and so is jeans.

In luxury industries, part of the retail price increase is used to pay a huge marketing budget (large advertising boards and advertising costs in fashion magazines), as well as the cost of operation shops, company headquarters, and pportation and other expenses.

The profits of high-end jeans are considerable.

Losangeles producers produce OEM jeans at 1721 Group, and also produce high-end jeans such as Sold Design Lab.

Chief executive Mike Glebst (Mike Geliebter) said he made less than 20% of the OEM jeans for WAL-MART, such as Wal-Mart Store Inc., Sears Holdings Corp., and so on, while the profit margins of his own high-end jeans range from 40% to 50%.

A few years ago, the high-end jeans industry seemed to have been on the decline. The financial crisis killed many consumers' desire for expensive jeans.

High end jeans manufacturers cut back on the style, simplified the details, and often reduced the price to below $200.

The lowest price limit for manufacturers is around $150, mainly because high-end jeans are mostly produced in the United States and cannot be compared with the low labor costs in China and other countries.

Besides the high waist cut and trousers type (micro La, pencil pants or narrow leg pants), the details of jeans brand are usually in the trouser pocket.

J Brand's trousers pocket is not decorated, while True Religion is famous for its distinctive style, embroidered trouser bags with whirlwind embroidery.

The high end jeans brand will surprise each other in every season, or use personalized materials, such as rivets and thick pins, or use special water washing and old technology.

These processes may be used for dyeing, extrusion, and even processing of unprocessed jeans with sandpaper and electric drill.

The cost of these processes in the United States may be particularly expensive because the environmental and labor standards required by American factories are more stringent than those in many low-cost countries.

Most high-end jeans are made of cotton twill fabrics from a major manufacturer: Cone Denim, Boluo, North Carolina.

This company is a subsidiary of International Textile Group, which produces high-end twill fabrics used in Europe and America.

In a factory called "White Oak", it can be traced back to the 50s of the century, weaving machine twill, these fabrics will eventually be used in many high-end Cowboy brand products, including J Brand.

These old looms are more ancient, narrower and slower than modern high efficiency looms, but the fabric they weave will be somewhat uneven, that is, the knot, which gives the fabric the texture and personality that modern looms lack.

Cone Denim spokeswoman Delores Sides said that most of the looms employed by the factory had at least 20 years of experience, and one woman worked here for 55 years.

She said workers are full-time and enjoy health care benefits.

The fabric produced by Cone is shipped to Losangeles by truck or train, where the Cowboy brand cuts and cuts these fabrics into its own design.

The manpower cost of each link may eventually be increased by five times or more before it is sold in a retail store.

So if a female tailor in Losangeles sews a Super T jeans for $23.30, the total price of the pants purchased by consumers will exceed $100.

Besides, the important costs include: about 10 dollars (about 1.8 yards for each pair of jeans) (about 1.65 meters), 0.44 dollars for trouser bags, 0.37 dollars for zippers, 2 dollars for back pocket embroidery.

Washing and coloring and fading processes may be completed in Losangeles and sometimes in factories in Mexico.

In order to achieve domestic production in the US, the price of jeans must exceed $200, according to Doneger Group, Shelda Hartwell-Hale, vice president of Directives West, a fashion consultancy in Losangeles.

Jeans producers say that in addition to attracting consumers, production in the United States allows them to act quickly.

Jeff Rudes, the founder and chief executive of J Brand, saw the neon color series of fashion designer Gil SED in New York's Jeffrey fashion store earlier this year, so he asked her company's designers to design Geoff's bright pink and bright green jeans.

Five days later, the first batch of jeans was shipped to Barneys, New York.

Luders said his company in the United States produces a pair of jeans usually six to eight weeks, while in China it takes three to six months.

True Religion is one of the giants in this industry, producing 4 million garments a year.

He estimates that if the jeans priced at $300 are sold in China, the price can be as low as $40.

But in terms of coat, Lubell still gave in.

The tailoring and style of the coat are more complicated than trousers.

He made a coat in Mexico, which costs more than Asia, but it is not as good as the United States.

The retail price of True Religion's jacket is about $375.

He said that if produced in the United States, the price would be around 600 dollars.