Interview With WOW Ka Brand Underwear Liu Ge Today: Dedicated Sharpened Sharpeners.

Wow brand underwear store display

I cut only one piece of cake.

Liu Gejin's ambition was already evident when he put forward "fast fashion underwear".

In the fast fashion everywhere today, the fast fashion culture of the Chinese people has always been a cup of cake from the foreign brands. In Liu Gejin's words, "it is still hard to enjoy the fruit and can not enjoy it."

How do you enjoy it? Liu Gejin thinks that it is obvious that it is hard to build up a local fast fashion brand. It's like a good TV. If you shoot second times, third times, you can shoot better. People always say you can't match the first time. Why? Preoccupation is the key, and also the winner.

Unwilling to adhere to the title of "ten thousand years old second", the concept of "fast fashion underwear" has been written on Liu's song.

Such a song is ambitious today.

Ambitious Liu Ge today is only interested in underwear.

When asked whether it will popularize fashion for men and women, laughing and shaking her head denies the reporter's guess. "The reason why underwear is fast fashion is aimed at the domestic market, which has great potential. We hope not only to make money by it, but also to open up a fast fashion business with local characteristics, so we must make the best of our demands.

If I eat cake, I will only cut one piece with a knife.

Cut more, not necessarily eat. "

Such a Liu Ge today appears to be low-key and cautious.

Reporter: from the current market situation, not to mention the many mature underwear brands in China, just because foreign underwear brands occupy a large market share. What is the advantage of the wow brand underwear brand with fast fashion concept in the market trend?

Liu Ge today: indeed, there are also fashionable underwear brands in China, but most of them are expensive. They belong to the luxury goods that people buy more. But when it comes to domestic brands, many of them even come from the same processing factory, but the price tag is 7 to 8 times higher than ours. This is because they are in the middle and high-end brand underwear line, the brand added value is relatively high, they sell it at this price, we are going on the underwear fast fashion line, parity, fast and fashion are the truth that we can never abandon.

There is a kind of fabric called Model, which is featured by Langer Model. This brand has a special feature. When the products produced by the other party reach the specific weight specified by the blue essence Model, they can label their products - a golden leaf and a careful look. There are many more expensive brands that are similar to some of our series of products.

What I mean by this is that as a clothing brand, we are doomed to fail to attract all the people, but a fast fashion brand like wow Kaka will surely own its loyal customers.

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Reporter: fast, parity, fashion is the basic three elements of fast fashion. As a fast fashion brand, it can support such three elements as a fast fashion brand. There must be a set of operation methods behind it. Compared with the ordinary underwear brand, wow card has unique characteristics and advantages in operation management and sales.

Wow brand underwear store display

Liu Ge today: first of all, grasp the fashion quickly and accurately.

We learn a lot of information, draw on the fashion concept of European and American pop countries, add wow's own brand characteristics, and make wow brand a popular fashion fashion brand with a bright and fashionable personality and no exaggeration, which can be recognized and accepted by the public, but also has its own soul.

In all the series of Waka, the fabric pattern of the brand is made by ourselves, including how many weaves each, and how many grams, and there is a precise division in advance.

I remember last year we designed a section, referring to the European and American brand Vitoria's Secret fashion elements and integrating our own ideas. This is a very satisfying IDEA for us, but when we talked with the processing plant, we found that in the lace process, the processing plant failed to meet our requirements, and finally reluctantly gave up the processing and production of this section.

For us, we only cut one piece of cake, cutting the cake is not much, but sharpness, and can sharpen the sharp knife and brand attitude directly linked, "fashion is with the time, and can reflect the existence of people's emotional appeal."

"Fashion is what" is a question that almost all people ask themselves, and the answer is so much that people can't gather it.

In Liu Gejin's view, fashion is different from fashion, and has nothing to do with imitation. "Fashion is not a luxury LOGO on fashionable shoes, nor is it an exotic heel and tassel. It should be in the presence of time and reflect people's emotional appeal."

Reporter: in your heart, what kind of brand should wow become?

Liu Ge: today, let me give you an example of this.

In the middle of 90s, a famous underwear brand rose and seized the market blank. It pformed the trademark into a brand and made unexpected achievements. Unfortunately, as time went on, the brand didn't continue to discover and excavate new things. Today, this old brand of underwear has become a regular customer in supermarkets. Even people are more willing to buy fake CK and do not want to buy old brands of quality.

This is because, for them, CK symbolizes popularity, and the style of the brand's changing style is not obvious, and dozens of years' outer packaging makes them feel less fashionable.

So what is fashion? After all, fashion is the emotional element that comes with time.

Although wow has seized the opportunity of "fast fashion underwear" from the current market, there will be more brands coming up in the coming time.

Because we feel that a company that knows how to create brand ideas and culture with time is a breeding ground for fashion.

Reporter: in your eyes, is it representative of fashion fast fashion brand such as ZARA, or classic luxury brand such as Chanel and GUCCI?

Liu Ge today: in my opinion, classical fashion may be faced with people who are older and then pay attention to their status and status.

There are differences between the two groups.

But they all talk about fashion.

Whether the fast fashion brand's fast, parity and fashion, or the constantly refurbished luxury design concept and details of the classic fashion brand, all the attitudes, have expressed people's attitude towards pursuing a higher aesthetic level with the time.

In my opinion, the brand that can follow the footsteps of the times and innovate continuously can also reflect people's emotional appeal. It is a fashionable brand that is full of vitality and keeps youth forever.

As for many people's extravagant consumption of luxury brands nowadays, its appearance does not explain the fashion of the brand. It can only show that some people's consumption outlook is being distorted.

Look at the world with the mentality of backpackers.

Liu Gejin said he was not a workaholic, but it was hard to separate work from life. He explained with a smile that he had never regarded work as a livelihood for his family. "If a person equates work with a ticket, he may be the poorest person in the world.

Just imagine, we have at least 8 hours of work every day. If we face these 8 hours every day as a task, we will face up to the fact that life is short, and how many days we should lose.

Reporter: what did you remember most during the three years of the company's inauguration?

Liu Ge: what I remember most is not the memorabilia of the enterprise and the brand, but our team.

Our team is very young, full of vitality, and more importantly, they have found suitable jobs in the enterprise, happy work, and I am often infected by their atmosphere. So I always feel that it is very important for young people to be able to do what they like in their own posts.

Reporter: what hobbies do you have after work?

Liu Ge today: in fact, work is integrated into my life. Happy work is my hobby (laughter).

After a period of intense busyness, I will also choose some outdoor activities to relax myself.

I like traveling very much. I am an all right backpacker.

There are lots of places to go, and there are so many scenic spots that people will feel that life is the same.