Quanzhou Fashion Design Introduces Paris Fashion

Quanzhou clothing has publicizing brands in various channels, and has also increased its original design to highlight brand personality.

Recently, Quanzhou clothing brands have collaborated with international design teams such as France, Italy and Spain to increase their R & D and make the brand more internationalized.

This is also the latest attempt of Quanzhou clothing to try to attract overseas consumers.

Engaging international "popular consultant"

A few days ago, the left bank costumes were formally signed with Ba Lina Ali Lo Dy, Nelly Rodi, an internationally renowned fashion and lifestyle research organization.

The move will be the first time that the left bank has been working with the international design firms for the first time. Nelly Roy will provide an all-around brand consultation service for 2012 - 2013 autumn winter /2013 spring and summer.

Hong Jinshan, chairman of the left bank fashion group, thinks that Paris Nelly Rodd has been developing the trend Handbook and its unique consumer market research methods through comprehensive use of skills such as business, sociology, fashion and so on, all of which are in line with the next stage of research and development of the left bank.

He said: "at present, how to seize the market and form their own brand culture is the weakest and most necessary link for Chinese garment enterprises.

In this regard, Nattalie Lo Dy has provided marketing strategies for hundreds of well-known brands including RENOWN GROUP, PPR Group, Pierre Cardin, Levi "s, Dongli group, H&M, etc.".

The cooperation between the two sides reflects a growing trend in Quanzhou's clothing industry. Because of the strong internationalization trend, consumers are becoming more and more popular with international fashion elements to decorate their costumes. Quanzhou clothing brands try to expand their overseas influence through this investment, and narrow the distance between domestic clothing and international fashion trends.

Nattalie Lo Dy, founded in 1985, is a "popular consultant + design consultation + marketing plan" office. It has a team composed of 30 trend forecasting experts. It has gathered marketing experts, designers, graphic designers and set designers. Its published trend book has been widely recognized in the French and global fashion industry.

"We are going to make a show in Paris in September 3rd. Nelly Roy has given us a lot of advice. This is a real improvement. We can see what the foreign market needs for the left bank brand and products, and explore the way for the future brand internationalization."

Hong Jinshan stressed at the same time that "Nelly Rodi's cooperation with the left bank is not just in terms of design, but in the overall operation of the brand, especially in the consumption pattern and the prediction of innovation. It is hoped that the injection of fresh blood will make the left bank's future internationalization more smoothly."

A number of brands come out in succession.

Like the European design team, the left bank is one of the representatives of Fujian style clothing. Li Lang (China) Limited has invited senior designers from China to invest hundreds of millions of dollars each year to develop and design clothing styles, hoping to get higher added value through original design.

It is reported that he has worked with the French fashion union of Paris to improve their design capabilities.

XTEP (China) Limited introduced the chief designer from Korea to boldly mix colors and styles for XTEP's fashion sports products.

It is understood that XTEP will also introduce more talents, these talents will come from Hongkong, China, Taiwan, Japan, Korea and other places.

"Koreans are very sensitive to the color of shoes and clothing products. Japanese people are very good at quality control and technology research and development."

The company said.

Children's wear is also showing. Fujian Green Group Co., Ltd. and Spanish brand children's clothing company KidsGallery reached a strategic cooperation agreement on clothing design.

According to the agreement, by employing senior designer of Spanish brand children's clothing as the design director of his company, Green group pferred the design workshop to Europe, adopting the latest and most fashionable design styles and design concepts in Europe and America, and combining Chinese elements with the world fashion elements.

"These enterprises are relying on European design talents to build their own brands, which is very suitable at present."

Chen Guoqiang, deputy director of the Institute of industrial economics of China Garment Association, said.

According to the insiders, cooperation with professional management organizations, using their strong international network resources and professional experience to serve themselves, will make the brand planning of enterprises more rational and comprehensive, and can broaden the international vision of enterprises, thereby enhancing brand image.

He said: "international designers team has professional experience and rich resources, but enterprises can not rely entirely on these external brain. To use these external brain as tools, the key lies in the grasp of brand by enterprises."