O Kang Na, GB! Wenzhou Shoe Enterprises Start Italy Brand

Wenzhou Shoe enterprises Frequent Italy men's shoes brand "start". Wedding bird AOKANG has just acted as an agent for Italy brand BALDASSARI, following the acquisition of the brand of Greater China brand of Italy shoe first brand Wanli last year. AOKANG It also takes the exclusive agency right of GB, the high-end footwear brand GIANFRANCO (GIANFRANCO BUTTERI) in mainland China.

A few days ago, BALDASSARI, the Italy brand of Shanghai, the 2012 of the spring and summer new product conference was announced by the news bird.

The son of the founder of the Bada Sari brand is present at the scene with the latest Italy fashion works, and has appreciated the theme of the new conference with many guests.

From the press conference, Bada Sari 2012 spring and summer series continue to lead the "purest Italy performance", while adding the American style of leisure in the 70s of last century. The theme of this season emphasizes nostalgia, highlighting colorful lifestyles and rich life experiences, as well as dreamlike times, advanced thinking and ubiquitous optimism. It can be said that this is a wonderful fusion of multiculturalism and a passionate collision of various styles. In the strong contrast and ingenious balance, Baldassari's extravagance and elegance are revealed, which makes the fashionable elite men who love basasari appreciate the new attractive products.

It is understood that BALDASSARI is a high-end business leisure brand in Italy. At present, 26 outlets have been set up throughout the country, all of which are direct battalions. Most of the outlets are stationed in first-line shopping malls of first tier cities, including Beijing Yansha, Hangzhou Tower, Suzhou Taihua, Wuhan International Plaza, Tianjin Hisense, Qingdao Hisense, Zhengzhou Denis and so on.

For many years, the news bird group has been insisting on independent research and development, multi brand management, and vigorously developing the brand advantage of the wedding bird. On the basis of its business series, it has launched classic series, underwear series, leather goods series, leather shoes series, sports series, women's wear series, and new cutting-edge series.

In addition, "BONO" is actively promoting e-commerce platform (EBONO) and entering the field of personal Internet consumption on the basis of strong group buying. They also spend a lot of money to represent Italy's CARL BONO, which meets the personality needs of the high-end personalities, and makes the group become an outstanding clothing enterprise with prominent main business, well known brand and diversified business.

Today, the birds of good fortune, through the Shanghai Ou Jue dress, represent Bada Sally's high-end brand in Italy, further consolidating the dominant position in the high-end market, and strive to fully cover the domestic high-end men's wear market.

According to the insiders, the Italy bird brand Sally will bring a new profit growth point to the newspaper bird company in the long run, and it will also provide consumers with more international standard boutique apparel.

Another famous shoe manufacturer in Wenzhou, AOKANG began to "start" Italy leather shoes. Following last year's acquisition of the brand name of the Greater China brand of Italy footwear first brand Wanli, the day before yesterday, the AOKANG shoe Limited by Share Ltd of Zhejiang announced in Dalian, Liaoning that AOKANG has taken the exclusive agency right of GB (GIANFRANCO BUTTERI) of Italy's high-end footwear brand in mainland China. From 2002 to 2008, AOKANG acted as the first brand GEOX of Italy casual shoes, and then GEOX worked with BELLE.

GB brand comes from Marche shoe making center of Italy, and the retail price of each pair of leather shoes is between 3000 yuan and 5000 yuan RMB. At present, GB's marketing network is widely distributed in Europe, America, South Africa and Arabia, especially in Russia. For the cooperation with Chinese shoe companies to enter the Chinese market, GB chairman Gianfranco Brad said he was looking forward to it.

After obtaining the GB mainland promotion agency, AOKANG already has AOKANG, beautiful beauty, Kanglong, red Firebird and other brands below 1500 yuan, 1500 to 3000 yuan Wanli brand and 3000 to 5000 yuan GB brand.

Wang Zhentao, chairman of AOKANG group, said that different grades of formats need to introduce different grades of brands and products, while AOKANG's multi brand and multi class product strategy is in line with the development trend of this channel. "After that, AOKANG's high-end brands like GB can enter Mackay, a big business group, and AOKANG brand will enter new mart, while Kanglong and the red bird brand can enter the chain stores."