Shanxi Taiyuan Tianmei Xintiandi: The Secret Behind Luxury Goods

A watch sells for 1 million 100 thousand pounds, a suit sells for 160 thousand dollars, a pen sells for 730 thousand dollars, a bag sells for 3 million 800 thousand dollars... In the face of a series of startling figures in the luxury world, in addition to exclamation, as consumers, there is no doubt that one can ask another question: Why are these things so expensive? What are the good things about them?

This week, the reporter will take you to the high-end shopping mall in the provincial capital to reveal the secrets that are hidden behind the luxury goods.

A.Testoni iron lion Tony a.Testoni

Soft shoes like gloves

In the hearts of men, iron lion Tony's important and classic status is no less than the Chanel of women's heart. Its footwear products also have the reputation of "men's shoe cabinet".

Tony's footwear has a special resembling "iron lion." glove "Comfort": when the foot is on the ground to bear the weight of the whole body, the shoes will widen; when the feet are off the ground, they will be in a rest state, and the shoes will naturally contract, like the "gloves" on the feet.

To this day, iron lion Tony each pair. shoes There are more than 290 processes in the production process, while the classic top series leather shoes need more than 400 processes and are hand-made by experienced technicians.

Today we will go to Tianmei new world to enjoy a pair of iron lion Tony men's shoes worth 108000 yuan.

The expensive men's shoes appear to have no obvious features except for a circular toothed seam on the edge of the sole. But when you know the inner quality of shoes through the surface, you will be amazed at its amazing and precious.

The upper leather of these shoes is made of 14 month old Nile crocodile skin, because the skin of the Nile crocodile is the softest and most suitable for making upper. Usually, a Nile crocodile's skin can only make one shoe, so the material of the other shoe is particularly important. According to the clerk, "hundreds of Nile crocodile skin can pick out two identical patterns of leather."

Sole Material selection It is also unusual that it is pressed by the skin of the cow which is made of 6 layers of calves. Why should we choose the belly skin of cows that have calves? "The calf's calf skin is not only elastic but also wear-resistant." The introduction of the shop assistant suddenly enlightened the reporters. No wonder people crossing the street often praised the iron lion Tony's sole as having a memory function. "Wearing 7 days to 15 days, the bottom of the shoe will print the footprint of the owner, and the more comfortable it will be."

In addition to the selection of materials, iron lion Tony is more and more sophisticated in technology. A pair of men's shoes need to be completed in two to four months from design, proofing, material selection, processing, tailoring, ordering and polishing. The first-rate leather processing technology not only maintains the flexibility of leather, but also helps the feet naturally sweat. It can be seen that iron lion Tony is a well deserved "man's shoe cabinet".

The exquisite material and exquisite workmanship make the shoes worth 108000 yuan surpass the function of the shoes themselves, thus having the value of collection. According to the clerk, the top iron lion Tony shoes are equipped with collection certificates. {page_break}

MaxMara

MaxMara coat

Essential items in fashion wardrobe

Do you know which coat can sell well for 20 years and still remain the favorite of many stars? Do you believe that the same type of coat can sell 135 thousand pieces? MaxMara, which was born in 1951, has created such a legend. Today we are introducing a MaxMara coat priced at 45680 yuan.

To tell the truth, I went into the MaxMara store on the first floor of Tianmei new world. When the clerk pointed to a black cashmere coat, "this is the latest listing of new products in 2011", I can't believe my eyes as a famous journalist. Is this the legendary star coat?

On the face of it, this collar, double pocket, and coats have no special features. But when you know its unique craft and appreciate its unique personality, you will be amazed at its low key and introverted character.

According to the clerk, this coat is made of double faced cashmere. That is to say, the surface is a single layer. Actually, the whole coat is made of double cashmere. It has 30 needles and 50 needles per 10cm. However, these pins can neither be seen nor touched.

It turns out that MaxMara requires 170 processes for each coat's process. For example, when sewing, let the skilled workers sew, then record the speed of manual sewing with the computer. After each time, the pedal is pressed manually, the sewing speed is affected by the computer rate, the rhythm and step coincide with the last time, so as to ensure the consistency of each sewing process, and almost all of the coats are produced in Italy.

In short, precise sewing and succinct cutting are destined to be a brand that values technology more than design. This seems to coincide with its Italy lineage.

Montblanc

MontBlanc pen Montblanc

Identity symbol in pocket

Although it has entered the computer age, for a successful man, pen and table are symbols of identity and achievement.

The MontBlanc brand, founded in Germany in 1906, is famous for its classical writing tools. Each pen has a "six angle white star" symbol. This is the shape of Blanc peak, the highest peak in Europe, and the "4810" on each pen tip is the elevation of the mountain peak, which is like the highest peak in Europe, Montblanc. Today we are going to introduce Gaius Maecenas 888 limited pen, which is worth 76000 yuan in MontBlanc art sponsor series.

This is a pen with unique features from the form. The whole design is inspired by the temple architecture in ancient Rome: the first sentence of Horace's poem praising Mei Senna's poems is carved out of the cap of the hat, to show Horace's respect for his teacher. The penholder's tail is embed with an antique Rome coin with a plum and Senna portrait. The pen clip is in the shape of ancient Rome sword; the mouth has the number of Rome MMXI (2011) and the exquisite laurel pattern, which is the noble symbol of ancient Rome's supreme status.

In addition to its unique shape, Gaius Maecenas's 888 limited cap is the 750 real gold cap. The pen mouth is made of 18K gold and polished by nearly 100 processes. The pen tip is made of aviation material iridium metal, wear-resistant and non paper, and from elasticity to flexibility is the most suitable for writing. What is even more remarkable is that this pen has only 888 limited releases worldwide.

Exquisite art, spancendent moral, unexpected material and limited distribution have made this pen beyond its use value and become a favorite collection of many collectors.