&Nbsp, A Toy Giant In Hongkong, Has Entered The Low-End Fashion B2C.

Recently, according to the reporter's understanding, the toy giant of Hongkong toy market, which has a market share of over 68% of the market share in Japan, Korea and Southeast Asia, has entered the mainland in a low-key way through the Taobao mall platform in March this year.

At present, after entering the Taobao mall, the polar Road Group has successfully passed the trial run period of three months and officially entered the running in period of the platform.

Analysts believe that the Hongkong toy giant has entered the mainland garment B2C, choosing Taobao mall as its position to enter B2C. It can be seen that its leadership is more aware of the domestic market and is very pragmatic than other foreign enterprises, and the main products are positioned as women's underwear, which can avoid the fierce competition in the traditional clothing industry and strive to use them in the short term.

According to polar road group responsible person, the reason why the first choice of Taobao mall platform test in March is because the registration procedures in mainland China will take about two to three months.

At present, the group has set up an independent subsidiary of Shanghai (Shanghai) Trading Co., Ltd. as an independent e-commerce platform in mainland China. The Beijing Heng Heng Weiye Technology Co., Ltd., registered in Beijing, is mainly used for contacting the relevant raw material suppliers and docking with Hongkong headquarters in addition to the previous registration for Taobao mall.

According to Yao Bo, chairman of the board of directors of polar group, at present, the board of directors of the group has decided to inject fifty million Hong Kong dollars into the extreme road Shanghai later this year.

It is understood that most of the funds will be used in Shanghai e-commerce company.

Finally, Yao Bo, chairman of the board of directors of polar road group, said that "Mei Chuan" underwear brand was built on the basis of "health", "comfort", "sexy" and "wisdom" from the beginning of its creation. Every responsible person will be injected into the "humanization" concept from all aspects of design, production, packaging, marketing, distribution and after sale.

At present, "Mei Chuan" underwear design and production are strictly in accordance with the relevant standards of Japan and Korea to require manufacturers, and strive to let each "mechuan" consumers have the most comfortable, healthy, economic, confident underwear products, truly form their own characteristics of underwear consumption culture.

When I asked about the expectations of the market, Yao Bo said with a slight smile that our aim is to strive to cultivate three hundred thousand high-quality consumers who have brand loyalty in the mainland in three years. As for profitability, we can achieve balance of payments. We must build a brand.