China's Famous Shoes And Clothing Brands Collectively "Metamorphosis" Into Hollywood

Recently, the US blockbuster " Transformers 3 "In China, it caused great sensation, not only because of the plot, but more and more domestic audiences found that the name of the domestic brand actually interspersed in the movie plot. But in addition to movie stars, they want to break into Hollywood, even shoes and clothing. brand They are all catching up. Hollywood ?

　 Chinese brands collectively "Metamorphosis" into Hollywood

In "Transformers 3", the actor Sam appeared in Metersbonwe T-shirt; a Chinese character died to the hero's secret message, but he said she must finish her own low fat milk. In the film, NASA officials used Lenovo LCD batteries, and finally a Lenovo computer accompanying Sam was transformed into a robot. A TCL 3D TV turned into a robot to stop the heroine from rescuing the heroine.

In fact, Metersbonwe has been working with Transformers for the second time. In Transformers 2, the brand has been authorized to use Transformers patterns on clothing. According to the responsible person of Metersbonwe, the way of cooperation is similar to the previous one. For the other three brands: Lenovo, TCL and Erie, in order to successfully insert the film, it takes some thought.

In particular, Erie did not sell in the US market. Liu Siru, who plays the role of Fireworks, told the media that Erie wanted to let the Bumblebee drink milk to replenish energy, but was rejected by the director. After communicating with the producer for a long time, he found an angle to drink milk from an Asian scientific researcher.

　　 Hollywood studios "gold rush" Chinese advertisers

According to rough statistics, the four brands appeared in the movie for more than 5 minutes. It is rumoured that the cost of advertising is up to 60 million yuan per second. Although the leaders of the four brands deny the rumors separately, they agree highly with the effect of placement. In fact, the enthusiastic response of Chinese enterprises is the next "gold mine" that Hollywood producers want to excavate in the Chinese market.

Since Afanda created a 1 billion 300 million yuan box office myth in China, more and more Hollywood studios are eyeing the Chinese market. The Transformers 3, from producers, distributors to theaters, regards Afanda as its goal. However, outside the box office, China's huge local business groups have made film makers unable to keep their eyes open. For Hollywood studios who have been successful in product placement for many years, the strong demand for Chinese brands to pursue internationalization is just like a huge emerging market.

Intermediaries have already smelled business opportunities ahead of time. The first business of NMA, a company specializing in the placement of products, is to introduce Metersbonwe to Transformers 2 producer. After the business was completed, the company set up the NMA entertainment marketing company in China in Beijing. Norman Marshall, chairman of NMA company, revealed that Lenovo, Tsingtao Brewery and Haier electric appliances all had great interest in promoting the brand's influence in overseas markets with the help of Hollywood blockbuster.

In this regard, a marketing expert analysis that this is "made in China" for the first time to appear on overseas movies densely, and with the deepening of Hollywood blockbuster to open up the Chinese market, the mode of Chinese brand implanting overseas films may become a normal.