Shenzhen &Nbsp; Home Textile Exhibition Plays A New Chapter In Soft Decoration At Home.

From August 3, 2011 to 5, the 2011 (Autumn) Shenzhen home textile and wallpaper and home accessories exhibition will be opened in Shenzhen Convention and Exhibition Center.

It is reported that this exhibition has a total of 45 thousand square meters, attracting more than 600 exhibitors from more than 20 countries and regions to participate in the exhibition. accessories Area, import area, foreign exhibition area, popular display and distribution area, national college design talent exchange area, Guangzhou Acmdemy of Fine Arts Industrial Design Institute textile design studio graduation exhibition area, market media area and other 9 professional exhibition areas. More than 60 thousand professional spectators and dozens of media reporters from home and abroad will be present to visit and report.

As the first exhibition of soft decoration in China, Shenzhen home textile and wallpaper and home accessories exhibition is a platform for comprehensive display of soft clothing industry. It can not only display the strength of the national top brand new season display brand, guide the domestic and foreign markets, test the development strategy of enterprises, but also see the current development of the industry, hear the industry's wisdom and voice, smell instant opportunities, sort out the development context of the industry, clarify the development ideas of enterprises, and find the future development direction of the industry and enterprises.

2011 is the opening year of the "12th Five-Year" plan. Many industry brands have adjusted their own future development strategies, which will be displayed and tested through exhibitions. At the same time, in the post financial crisis era, faced with more complex and changeable domestic and international situations, many enterprises also hope to find their own future development direction through the exhibition platform.

In 2011 (Autumn) Shenzhen home textiles and wallpaper, Home accessories At the exhibition, we will see a brand-new China soft clothing industry.

New brands emerge

It is understood that this autumn exhibition not only the enthusiasm for exhibitors to participate in the exhibition is exceptionally high, but also a notable feature is the large number of new brands coming from post-80s and post-90s, occupying 20% of the total number of entries. It is estimated that 30% of the new brands will be on the spot at the end of the exhibition. The entry of young entrepreneurs and the continuous introduction of innovative brands are the source of strong vitality and strong attraction for buyers of Shenzhen home textiles exhibition.

The demand is closely related to the future of China's fashion brand. The exhibitors of post-80s and post-90s, such as city's leading show, Jiacheng cloth art, Hongkong's true color, Shanghai carving space, Hangzhou Huang Dao Po Textile Co., Ltd., Hongkong romantic cloth art and Textile Co., Ltd., have participated in the Shenzhen Exhibition for the first time. They are optimistic about this industry, and are more optimistic about this platform. Some of them have been exhibiting for many times, and have changed from the standard booth of the exhibition to a spectacular special booth, along with the rapid growth of the exhibition. At present, China has more than 500 million people pursuing the trend of personality. The "Yu Jia Ai Mei" produced by Jiacheng textile is not only the main theme of "green and green" with silk, linen and cotton as its main theme, but also more manual, embroidered, and hand inserted. I believe it will bring different feelings to you; and the exhibition of romantic cloth will take color as the source of creativity and lingering with "color". At the same time, "personalized customization" will be launched at the exhibition site. The color fabric and carving space are the representatives of the post-80s new brands. They will hire foreign designers with great efforts and young people's confidence and devotion to the industry, so as to create products that embody both international fashion and Chinese consumers. Their booths are full of flavor of the times and reflect youth and vitality. The continuous upgrading of the old brand and the emergence of new brands together constitute the brand cluster of Shenzhen home textile exhibition, keeping pace with the times, constantly upgrading and upgrading the brand resources of the exhibition, making the home textile exhibition become a brand exhibition recognized by all the experts nationwide. The chairman of the Shenzhen home textiles and wallpaper and home accessories exhibition, President of the Guangdong Textile Association, Huang Jin Quan, said: 80, the entrepreneurs after 90 represent the new strength of the Chinese textile fashion culture. Their accession and growth symbolize the endless development of the household soft decoration industry, and the development trend of the waves ahead of the Yangtze River. Fully comply with the needs of market development. With the development of the trend culture of home textiles in China, more and more home textile fashion brands begin to focus on the fashionable young consumer groups. At the same time, this fashionable industry has attracted more and more young people to join in and interpret the industry in their own way.

Wonderful learning platform

More than 10 years of meticulous development, various activities have become Shenzhen home textiles and wallpaper. Home accessories One of the highlights of the exhibition. It is understood that during the exhibition, in addition to the wonderful friendship and awards show program, the organizers will join hands with the famous marketing expert Gao Jianhua to hold a large forum on the marketing strategy of Chinese enterprises in the period of economic transformation. The chairman of the Guangdong Home Textile Association, Huang Jinquan, said that this year was the beginning of 12th Five-Year, and also an important time node for China's economic transformation. The forum designed by the organizers aims to bring new ideas and new concepts to enterprises and explore new business opportunities. The exhibition will also be heavily invites the heavyweight interior designer ERIC from France to bring you new concepts of interior design and window design. The exhibition also invited yuan Qing, Taiwan's "rich life" Vintage magazine's general planning and fashion consultant, chairman of the special home textiles Liu Jin Zhao, Qi Yun, the master of international exquisite life aesthetics.

Shenzhen international home textiles and wallpaper home accessories exhibition has become the training base and development platform for the domestic soft decoration industry to achieve industrial upgrading. This exhibition has been fully reflected in this exhibition.

Li Shaoxia, Secretary General of Guangdong Home Textile Association, said in the interview that every exhibition of Shenzhen exhibition will explain some forward-looking concepts from a pluralistic perspective. These ideas can be expressed by some devices on the exhibition site or brainstorming in the forum. Xiao Jiancheng, deputy secretary general, held that "the expression of various concepts during the exhibition is not necessarily conclusive or controversial. But it doesn't matter. If there are arguments, we can stimulate the spark of thought and cause the change of thinking. And from another point of view exposition. "Exhibition" is materialized, and "Hui" reflects the collision of ideas and rises to the spiritual level. It sounds very meaningful.

In the opening year of the 12th Five-Year plan, what kind of appearance will Shenzhen's home textiles and wallpaper and home accessories show come to?