Unique And Approachable! Century Lanvin Luxury Brand Development History

In the design of Lanvin, you will see simple lines full of feminine beauty, but no show of sex.

Lanvin is the oldest in France Fashion brand Langwen founder Jana Lanvin (Jeanne Lanvin) Langwen "romantic house" has been operating until now. It is the only oldest fashion shop in Paris high fashion shop. It consists of six departments: Women's wear, men's wear, senior tailored suits, accessories, perfume and watches.

The Jeanne Lanvin, which was about 30 years old, can be officially opened as a window in her dress design kingdom because of her daughter's birth. Jeanne Lanvin is also the oldest among the 11 children in the family. She started her first job at the age of 13, and later became a seamstress, and began running the hat she built at the age of 18. business 。 In 1895, she married a Emilio di Pietro and had her baby daughter Marguerite three years later. Although this marriage lasted only nine years, Jeanne Lanvin's love for her daughter gave her a new force at the same time, and guided a new direction of Jeanne Lanvin. "Di" She began to design clothes for her little daughter. These designs from Jeanne Lanvin are very different from those worn by children at that time.

The unexpected harvest of loving my daughter

Jeanne Lanvin, founder of Lanvin, started to learn to make a hat when he was 16 years old. In 1889, he opened his own hat shop in Ruedu Faubourg St.-Honore, Paris. At the beginning, the business of the hat shop was ordinary, but after the birth of Marie, the career changed greatly. Lang Wen, who favours her daughter, tries to help Marie design beautiful clothes and hats. With ready model as a signboard, these children's clothes attract a group of expensive wives who come to buy their caps.

In this way, Lang Wen started selling some children's clothes in a corner of his hat shop, but I didn't expect it to be more popular than a hat. She began to design women's clothing on the way home. In 1909, she changed her hat shop into a senior uniform store. To say that her daughter is the noble person in her work, children play an important spiritual role in the brand of Lanvin, which is called Lucky Charm. A hundred years of gold lacquer mother and daughter signboard is the image of a lady holding a girl, describing a lady and little girl dressed up for dinner, in fact, is the silhouette of her daughter.

Do not show off the naked sexy woman.

The first fashion house designed for young girls was born in the hands of Jeanne Lanvin. With the growth of her daughter, her tentacles were also extended to girls and ordinary women, and it could be said that women of all ages could wear a unique brand of her design. Another important point is that in the design of the Jeanne Lanvin, there will be a simple line cutting with feminine beauty and romance, but not a show of sex. The reason why Lang Wen's (Jeanne Lanvin) design is so popular with aristocrats is that it is her unique femininity. She likes to use plain colored fabrics and gorgeous embroidery, and uses the most popular Art Deco (decorative art) pattern on clothes at that time.

Inherited the nineteenth Century exquisite tailoring is the Lanvin brand, in the fashion style of men and women fashion, in addition to clothing works, such as shoes, belts, leather items, and even perfume, such as a complete series of products, for the exclusive choice of exquisite fashion art. The Famous Lanvin Blue, which is loved by Jeanne Lanvine, is a major feature of the brand. Nowadays, Lanvin has more than 65 stores all over the world. It is worth mentioning that the men's wear brand created by Lanvin in 1962, blending the classical gentleman flavor and the modern leisure men's demeanor design, uses large area geometric blocks, stripes and various fresh colors to mix up the Lanvin male style with the characteristics of the times. The artistic tension in Lanvin's works is the essence of Paris's noble fashion image.

Hand in hand H&M

In November 23, 2010, Lanvin dedicated the exclusive series of H&M to the world's designated 200 H&M stores. This exclusive series is the essence of Lanvin design, making everyone's fashion and luxury dreams come true.

In the past one or two years, the most popular trend in fashion circles is the cooperation between designer and parity clothing brand. Many of the world's top designers have appeared in the windows of high fashion stores instead of T stations in Paris, Milan or London. The news of H&M, a cheap brand, has attracted much attention since its beginning. All kinds of related news have swept through the world, and somehow the hearts of Lanvin have been captured by Lanvin. On the 23 day, when the day finally came, it was unthinkable.

With regard to this H&M's hand in hand, Lanvin art director Alber Elbaz said, "what is luxury nowadays? Luxury can be both limited and popular, unique and approachable? How should we explain the essence of luxury to more people? Our world is changing rapidly, and I ask myself more and more frequently. The designer's work usually caters for the needs of some groups. However, my original series for H&M is trying to explain the luxury concept to the public and make ordinary people's luxury dreams come true. For me, this is a process of learning from scratch. "

LANVIN memorabilia

1867 Lang Wen (Jeanne Lanvin) was born.

1889 opening a bonnet store

1908 design children's wear

1909 set up a women's wear shop.

1918 publish Robe de style series

1939 clothing series in New York

2001 Wang Xiaolan, the publisher of the United Front Office, took over LANVIN.

2001 Alber Elbaz takes charge of creative director, responsible for women's clothing design.

2005 Alber Elbaz won the international awards of the American Fashion Designers Association.

2010 Lanvin for H&M fashion show in New York