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    Tonghe: Excellent Textile Power

    2011/7/27 14:51:00 32

    Excellent Textile Power

    At the recent 2011 National Conference on new spinning technology and fiber applications, Cui Guisheng, chairman and general manager of Tonghe Textile Machinery Manufacturing Co., Ltd. became the focus of attention.


    The style and color of this shirt are not special, but it is worth 8000 yuan, because it uses 300 pure cotton yarn.

    The high added value brought by the technology is highlighted in this shirt.


    Wearing this expensive dress deliberately.

    shirt

    Cui Guisheng is not trying to show off wealth.

    As an entrepreneur with strong sense of social responsibility and mission, Cui Guisheng hopes to guide and drive high-end textile consumption through his own actions, and push more powerful enterprises to develop high-end market.


    After studying the shirt of the Italy brand, many textile entrepreneurs present that the yarn used for shirts is likely to be produced in China.

    At present, the domestic enterprises that can produce this yarn include Wuxi one cotton and Liaocheng Huarun, and they are all the same and Laura's users, which makes Cui Guisheng proud.


    As one

    Home textiles

    The goal of Tonghe is to develop textile machinery and equipment that can reach the world's advanced level and use them to arm Chinese textile enterprises.

    On the website of Tonghe company, Cui Guisheng said in his speech: "how can China's textile industry compete with the world's famous brands from the big textile country to seize the opportunities that history gives us? In order to repay the users and serve the motherland, it shoulders the heavy responsibilities and social responsibilities of the history. In order to realize the grand goals of the second and ten years, we will launch a heavy blow with the existing management base, economic strength, brand benefit and talent resources, and increase investment, make it stronger, stronger, bigger, better and longer, so as to make new contributions to the revitalization of China's national textile industry."


    Product representative character


    In 2011 countries

    Do spinning

    At the seminar on the application of new technologies and new fibers, Cui Guisheng solemnly promised that the company would pursue lifelong tracking, lifelong service and life-long responsibility for the customers who use the same products.

    He said, "products represent personalities."


    From the perspective of social responsibility, we have the ability to do our products well and serve the domestic textile enterprises.

    Many famous textile enterprises I have contacted have used imported rollers in order to spin yarn.

    But imported rollers are very expensive, a Rolla will cost more than 300 yuan, and the supply cycle is very long. It takes 10 months or even 1 years to get the goods.

    In addition, there are many smaller businesses that are not very effective, and even if they want to improve their quality, there is no way to buy imported rollers.

    In contrast, the price of the same and rollers is only 1/3 of foreign countries, and the supply cycle takes only 30 days to fully meet the needs of domestic users.

    Therefore, Tonghe has the responsibility to popularize the products of Laura, so that all domestic cotton spinning enterprises can make good use of the same products.

    Cui Guisheng said.


    After roller, cradle and compact spinning.

    In the development process of Tonghe, product development has always followed a gradual and gradual mode.

    For example, Laura made money to become the world's first and then do cradle.

    Laura and cradle make money, and then do compact spinning.

    The three products in front are making money. After getting the world's first, they make fourth products.

    This is the concept of "Tonghe" and "making products" - everything is clear, clear, clear and ready to do.

    In addition, everything else will not follow suit. Only when we find bright spots, new features, selling points will we do.

    In Cui Guisheng's words, "mature people make mature products".

    When the reporter asked what products he would attack next and next, Cui Guisheng did not want to disclose, because the company was not ready yet.


    "We have a concept of making products. We must be the first in the world to develop a product. At the same time, we must have the pricing power and the right to speak."

    Nowadays, the global share of Tonghe and Laura has reached 70%, which is the first in the world in terms of quality, output, variety and occupancy.

    Over the past two years, the Tonghe cradle and compact spinning device has also been brilliant.

    The same and compact spinning device has been applied not only to many famous enterprises in China, but also to India, Indonesia, Pakistan, Bangladesh, Vietnam and other countries, and 30% of the world's users are using the same and compact spinning device.

    A large number of data indicate that the products of Tonghe are competitive in the world.


    Tonghe has another feature in product development. Cui Guisheng said: "our rollers do everything, roving, spinning, drawing and combing. There is no other company in the world that can be found in the world. The cradle also has a spring cradle, a pneumatic cradle, a lever cradle, a leaf spring cradle and a cotton hemp spinning cradle. It is also the most complete in the world.

    The company has launched the first generation four roller negative pressure compact spinning device, the second generation high performance compact spinning device and the third generation network hole roller negative pressure compact spinning device, which has been well received by users.


    A customer once asked Cui Guisheng: "can the quality of the same and rollers be guaranteed by 100%?" Cui Guisheng said, "if you say 100% guarantees quality, it's a big boast.

    Because after all, there are human factors, I can only do my best to ensure. "

    Nevertheless, Tonghe also has 3 other 100%, the qualified rate of packing, the qualified rate of opening the box and the qualification rate of starting up 100%.

    At the same time, they also strive to achieve 3 zero, that is, zero complaints, zero service, zero claims.


    An enterprise is a tree.


    For the future development of Tonghe company, Cui Guisheng said: "enterprise is a tree."


    In the first 10 years, Tonghe worked hard to take root, so that it could withstand wind and rain.

    In 2008 and 2009, Tonghe withstood the test of the international financial crisis and created a profit of about 28000000 yuan.

    In the past 10 years, Tonghe company has not lost money, and there is not a single cent of the loan.

    In the next 10 years, Tonghe's goal is to flourish and grow stronger.

    Now, Tonghe is actively planning to enter the market in the coming 2~3 years.


    Many enterprises will be involved in other fields after becoming bigger, but Cui Guisheng said that Tonghe will firmly base itself on the textile machinery industry, unswervingly serve the textile industry, unswervingly do well in the production of rollers, cradles and compact spun products, and constantly innovate and continuously upgrade to meet the needs of different users for different spinning quality.

    "We do not do other areas.

    The reason is very simple. I have been doing Laura for 10 years, and I am very familiar with this industry.

    Cui Guisheng said.


    What will happen if Tonghe company is successfully listed? Cui Guisheng said, "competition will be fierce in the next 10 years.

    10 years after Tonghe company, we should take a look at it step by step. We should change everything and change everything for the sake of market change, for development and change, for a hundred years to share and change.

    In this way, enterprises can maintain the vitality of continuous development.

    I believe that the development of the same and 10 years will be better than that of the previous 10 years. There will be a great improvement in the scale of enterprises, brands, indicators and user recognition.

    But enterprises will continue to make 3 products based on textile and textile machinery.

    Because we hope that Chinese people can use their products instead of relying solely on foreign imports.

    Of course, this requires our level to be at least equivalent to that of foreign countries.


    At present, the most prominent problem facing the company is employment.

    According to the objectives put forward by Jiangsu Province, the South of Jiangsu area in Changzhou will double the wage in the next 3 years, and it is foreseeable that the cost of labor will increase significantly.

    If enterprises do not rush to carry out automatic technological pformation, they will be eliminated by the market.

    For this reason, Tonghe put forward "five less three improvement" on the basis of "five less one improvement", that is, less labor, less equipment, less process, less power consumption, less land occupation, improving accuracy, improving efficiency and improving efficiency.


    Culture is a competitive force that can not be duplicated.


    Ever since its foundation, Tonghe has always attached great importance to the construction of corporate culture.

    Cui Guisheng said: "if an enterprise wants to succeed, it must have faith and culture."

    Unique culture is the competitiveness that others can hardly copy.


    More than 10 years of military career laid a deep mark on Cui Guisheng, who believed in "military rule", so he and he also had a militarization style.


    Here, the management system, cultural concept, rules and regulations are systematic and clear.

    The corporate vision of "one hundred years, the same technology, the same technology and the same world" is well known to every employee.

    Ordinary employees, technicians, managers and salesmen have different goals and requirements.

    In the same way, the rules are very strict and the execution is top-notch.


    Here, culture penetrated into every detail.

    "The brand at our door is only written" Tonghe Textile Machinery Manufacturing Co., Ltd. ". It neither wrote Jiangsu nor wrote Changzhou, nor wrote China. This is because at the beginning of our factory running, we made it clear that enterprises should face the international trend and move towards the world, and create the same direction of development for a hundred years.

    If you want to win the world, you must first win yourself.

    There are not many slogans in our company. There is a "surpass oneself" under the flagpole of the gate.

    At the same time, every detail has been carefully arranged.


    "Enterprises must have core products and core talents, and talent is the core resource of enterprise development."

    Unlike many companies, they focus their efforts on "digging people". Tonghe pays great attention to the cultivation of internal talents.

    Today, the company's second generation management team has basically taken shape, with an average age of less than 35 years old.

    "They are the future of harmony."

    Pointing to the young people around him, Cui Guisheng's words were filled with pride.

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