Ma Internet Battle Lei Jun

The Internet is a card game desktop, corresponding to players Tencent, Alibaba,

Lei Jun stepped forward

Now it seems that Lei Jun has played a big game, and the title of chairman of Kingsoft has been captured by another title in less than a few days: Chairman and CEO of Xiaomi technology.

Xiaomi's technology name is very elegant, but Lei Jun's ambition is very big. It is widely believed that this is Lei Jun's angel investor's status after many years.

"I am not only an investor, but also a founder and CEO of millet."

Lei Jun does not deny the energy and enthusiasm for millet technology.

Up to now, the entire line of millet technology has even been exposed to millet phones. Lei Jun no longer conceals interest in mobile Internet from software to operating system to hardware.

He repeatedly used "dream" to describe the original intention of founding millet. "If millet is to succeed, it must be an all-around company. Software, Internet and hardware are all in every aspect."

"To be a great company" is the goal of Xiaomi technology. If you look for a broad but available template, apple, a highly respected apple, will be a good example.

At least the first step to fulfill his dream is to make the top smart phone.

According to Li Wan, vice president of millet science and technology, the design of the mobile phone has been completed. It will be officially released in late 8 and meet with users according to the plan.

The name is called millet mobile phone.

Li Wanqiang is one of Lei Jun's entrepreneurial partners. In the millet science and technology management structure, Lei Jun's helpers include Lin Bin, Huang Jiang Ji, Hong Feng, Zhou Guangping and Liu De.

As these people do their jobs, the layout of the whole industry chain of millet technology also emerges.

It is reported that Lin Bin is the president and then the three largest product line. The operation system MIUI is responsible for products by and Huang Jiangji is responsible for the project. Zhou Guangping is responsible for hardware, Liu De is responsible for industrial design, and Li Wanqiang is responsible for marketing.

In fact, millet technology has surpassed the public view for more than a year, and the products such as Mi chat, MIUI operating system, millet sharing, millet notes, millet drivers and so on have had considerable attention. Until the exposure of Xiaomi mobile phone, Lei Jun's industrial chain layout is completely presented: using hardware mobile phones as tools, carrying the operating system, and covering mobile chat, graphic sharing, Notepad, traffic reminder and other tools.

Lin Bin said that MIUI has a simple built-in option and gives it to users.

But in the eyes of the industry, this does not prevent millet from continuing to deploy mobile phone browsers, mobile phone input methods and other fields.

Ma Yun raced against time.

Compared to Lei Jun's mobile Internet software to the hardware of the "all-around" layout, Ma Yun's Ali cloud, in addition to only one "private brand mobile phone," the same is not missing, which is the first time the electronic commerce hegemony "do not work properly".

Before, Alibaba has been involved in many fields, whether it is tens of billions of logistics and express delivery, or the acquisition of basic service providers, Wan Wan and data analysis agency CNZZ, which are seen as paving the way for Alibaba e-commerce expansion, and are all in the PC field.

This time, Ma chose to extend his hand to the mobile Internet, but the main purpose is not for e-commerce.

According to people familiar with the matter, aliyun is also not looking at Ali's mobile phone and its integrated applications as part of Ali's ecommerce eco chain, but emphasizes the mining and integration of user data in the entire Internet ecosystem.

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In the information that has been exposed, Ali cloud appears in the image of the operating system, and the mobile phone side is working with Tianyi.

Ali cloud most of the attention is not implanted mobile phone Wangwang, mobile phone Alipay and other client software, but "cloud computing" services, maps, mail, storage and other functions can achieve "mobile terminals and PC terminal to get through."

In the planning of Alibaba insiders, the mobile cloud computing service is even earlier than the cloud service icloud launched by apple in the autumn.

Cloud computing, as cloud platform, Ali cloud computing CEO Wang Jian clearly stated: "cooperation with Tianyu mobile phone customization is only the first step, we hope to build a cross platform device development platform."

It is reported that Ali cloud mobile phone will be officially announced on the 28 th of this month, and the pplant of the operating system to more platforms is also under way. Many manufacturers of equipment have been negotiating with ALI cloud.

Aliyun also does not deny that the expansion of Ali's cloud system is faster than that of the outside world. "After the launch of the Tianyi mobile phone, there will be a larger screen of mobile phones. In addition, the production of tablet computers is also in the process of planning."

It is worth mentioning that Ali cloud has been established for three years, and has been operating in a low-key way with the backing of Alibaba's e-commerce Empire background. When it comes to the most, it also collaborated with wan wan to collaborate in the layout of cloud computing, but these are rather obscure and back-end.

With the exposure of the mobile operating system, Ali cloud can be displayed on the user side and become the pioneer of Alibaba mobile Internet strategy.

But enthusiasm is not the same as effect. Whether it's a direct phone phone millet or a curve involved Ali, Lei Jun also confessed: in the era of APP, users will not choose a mobile phone based on a value-added service or an operating system.

This is a common problem they face.

The onlookers are hiding their secrets.

Compared with Lei Jun and Ma Yun's massive moves, Baidu and Tencent, who exposed the mobile phone operating system or hardware earlier, are now more like spectators.

Within two years, news about Baidu and Tencent has been denied, but the Internet has not abandoned its interest in mobile Internet.

At the end of last year, Tencent set up a product called "mobile QQ desktop". Its whereabouts are very low-key. So far, the software has been upgraded several times.

To put it simply, this is a mobile application software. After users install and use, the original system interface of mobile phone will be replaced.

Mobile QQ desktop has become the main entrance of user mobile Internet, configuration and so on. Tencent has also integrated many mobile apps such as mobile QQ, mobile search and search.

"Users can customize weather information, display information news in real time, send and receive QQ messages on the desktop, and enjoy new life in the community," which is an official description of the QQ desktop.

Reporters also found that a suspected mobile phone QQ desktop upgraded version of the QQ desktop Pro has been launched, its software set multi screen switching, application intelligent management, online store and other functions closer to the operating system architecture.

Compared with Lei Jun and Ma Yun's deep ploughing operation system, controlling user entry from the level of application software is not only an interest of a Tencent company.

In fact, before the competition for mobile Internet, chieftains focused on single application duel: browsers, input methods, etc.

Now, they hope to integrate all the applications and create the platform entrance.

Take Baidu as an example, Baidu searches for mobile phones, Baidu mobile phones and Baidu mobile browsers.

Robin Li, chairman of Baidu, hopes that in the next 3-5 years, Baidu will launch a software to provide users with a web search box within 1 seconds of opening a smartphone or tablet computer, and all applications will be realized through search box.

It is worth mentioning that sina, which has always been cautious in the client area, has also launched the related layout.

Not long ago, Sina launched its first Sina micro-blog smartphone with its fist product micro-blog and HTC. HTC provided Sina Sina's exclusive button on the custom machine, and opened the HTC micro guest application.

According to Cao Guowei, chief executive officer and chief executive of sina, the two sides will carry out multi-level cooperation in the fields of product research and development, promotion and so on, and set up a new standard for mobile social networking mobile phones.