Clothing Dream: WTO Entry? 10 Years?

"Joining the WTO? 10 years?" this seems to be a distant and unfamiliar topic for Wang Jing, who works in a public institution in Beijing, but it is so real.

As if overnight, famous brands in Europe and America.

In recent years, with the gradual decline of the average tariff rate after the entry of WTO, many popular fashion brands from Europe and America, such as Zara of Spain, H&M of Sweden, C&A of Germany, and GAP of the United States, have been rushing to the beach.

In the 10 years, Wang Jing grew from a silly girl who had just entered university and became a young business backbone of the company.

The clothes in the wardrobe are also changed from JEANSWEST and Baleno to ONLY, VeroModa, and European Time Force...

"In 2000, when we first went to university, the clothing trade circle in Beijing was far from being prosperous now. There were not many young clothes to choose from. JEANSWEST and Baleno were recognized by the students at that time. They walked on campus and often met several of them.

Now, the clothing brand is many, the choice scope is broad, really said that which can be called the famous brand.

It's even harder to distinguish between domestic brands and foreign brands.

Take the familiar ONLY, the shopping malls that spread all over Beijing, mostly from China, are fashionable, and the price is close to the people. There are two pieces in the young girls' wardrobe. Who would have thought that it was a famous brand in Denmark? "Wang Jing spoke with great interest.

Like many young girls, Wang Jing likes to go to Taobao online in his spare time. When he tries on a special store, he signs down the number and buys on the Internet, so he always gets a lower discount.

She even tried to buy overseas clothes for her favorite clothes.

However, the risk is too great.

Wang Jing's cousin Wang Wei went to Guangdong earlier in the year.

China's textile and garment industry is no longer the same as its cousins and their peers.

In 2010, China's textile exports totaled 206 billion 500 million US dollars, an increase of 75.72% compared to the 117 billion 500 million yuan of 2005, which was cancelled by the first year of the global textile trade quota, and increased by 268.75% compared with the 56 billion US dollars in 2000 before joining the WTO.

Among them, the trade friction is becoming more and more serious.

In the face of the massive invasion of foreign brands, a large number of local garment enterprises or listed financing, or integrating resources, or testing water e-commerce, have entered the era of multi-channel three-dimensional marketing.

"Chasing famous brand is the nature of a girl, but the waist is too shrunken. If it's as simple and convenient as a friend from abroad, it's as simple as buying cosmetics."

Wang Jing said with a smile.

She dreamed that tariffs could be greatly reduced, and Chanel's other well-known brands could also be seen in their wardrobe.

In fact, these high-end luxury brands have long been stationed in China.

In the new world of Beijing, Chanel, GUCCI, Prada and other brands of new products can almost be synchronized with Europe and the United States, but the 5 digit price is not always affordable by Wang Jing.

The elder brother wanted to go further, and he sketched an empire of clothing for himself: one day walking on the streets of the United States, he could also see his own brand store.

Tens of thousands of brothers and sisters practice the dream of turning the Chinese garment industry from "great power" to "great power".