Effective Management Of Agents And Franchisees Can Increase The Success Rate Of Children'S Clothing Stores.

1. why do you want to open a shop?

　　 perceptual Entrepreneurs are mostly sentimental, often attracted by some successful shops. Cozy Breath and orderly rhythm often encourage their emotions and are too optimistic about opening stores.

Rational entrepreneurs can be divided into two categories: one is the formation of water to the canal. These people have professional skills, and are trained to come from the foundation and experience the company's operation stages. The two is to stop, watch and listen. They are not eager to put in. Doubt I want to know all kinds of channels and find the best way.

　　 2. how high is the success rate of opening a store?

The United States has conducted a survey on the success rate of opening stores. The results show that the success rate of joining the franchise system is about 80%, and the proportion of successful independent stores is about 20%. Experts believe that "technology" is the basic survival condition for storefronts to operate successfully. It is essential for the store to take root and have sufficient competitiveness. If we pay attention to market information and pay attention to the new consumption culture and characteristics, we can avoid falling into low price competition when consumers are inclined to rational thinking. Vicious spiral Medium.

　　 3. what kind of store do you want to open?

When you open a shop, you need to think about your personality traits, interests, and know the amount of money you have on hand. Then, if you want to know more about the storefront you want to open, do you need special abilities, such as business? Pioneering ability The ability to express and assess the fitness of the type to be introduced is evaluated one by one, such as working hours, length of work hours and way of work. Experts suggest that when they have not yet decided to open a shop, they should take part in the presentation sessions of the joining parties, listen to different kinds of voices, and listen to the sweet and bitter taste of the shops themselves.

　　 4. what way do you open a shop?

Do you want to open a shop alone, or invite friends or relatives to join a partnership, or join a franchise system, and provide resources for opening stores by the headquarters? Experts believe that if the storefront is related to past work experience and has served as a management position, it may consider opening an independent shop. But without experience, choosing the right affiliate system and learning management skills can be a good way to reduce business risks. In addition, partnership investment opens shop, and there must be shareholders in the future. Divergence of opinion The courage to divide power and responsibility. It is best to avoid a combination of 2 people and 3 people, not more than 5 people.

　　 5. what investment factors should be considered before opening a store?

A full investigation should be conducted before opening a shop. No investigation, no right to speak. The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business of the shops. The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences. Do not rush to take over the transferred store. Some people see a certain shop transfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late. If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money. On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money.

　　 Generally speaking, the market survey before opening a shop includes the following aspects:

　 1. what is the surroundings of the shop?

The quality of the environment has two meanings. One meaning refers to the surrounding environment of a shop. For example, some restaurants are near or near the restaurant. Not far away, they are garbage dump, smelly ditch or dust floating outside the shop. Another meaning refers to the location of shops. Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage. In addition, the location of the fork road and the corner is better, and the slope road and the remote corner are not well located.

　　 2. is the traffic condition convenient?

It is convenient for customers to stop after they arrive at the store, whether the goods are transported conveniently or not, and whether it is convenient to go to the shops from other locations. Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

　　 3. is the surrounding facilities advantageous to the shops?

Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business. Therefore, we should pay full attention to this when choosing street pavement. How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops. But if the width of the street exceeds 30 meters, sometimes it will not be popular. According to investigation and research, the street is 25 meters wide, and it is easy to form popularity. Customer trend 。 Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

　　 4. population situation in service area

Generally speaking, the more population there is, the better the density is. At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

　　 5. target customers' income level

Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers. All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

There are many factors that affect the location of shops. Why do some shops in remote alley thrive year after year, and some shops in prosperous areas are hard to manage? This is a common saying: the specific situation is analyzed in detail. The position is relative or not absolute. The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store. To open a shop is not to follow a feeling, but to do everything. Only rational and perceptual combination can succeed.