This Summer Clothing "Promotion Season" Early Attack.

As the hottest summer season has just arrived, most of the clothing businesses in our city have begun to play various kinds of games on a large scale. Discount Let's sell the cards, but most of the promotional activities in previous years will not start until August and September. In the large shopping malls, clothing stores, specialty stores and all kinds of shop facades in the old city, sales promotions such as "full court discount", "selling at a loss", "how much to buy and so on" can be seen everywhere. 30 percent off, 40 percent off... 70 percent off, 80 percent off, or even 90 percent off of the costumes are rare.

"The original price of 999 yuan for men's shirts, the current price is only 299 yuan; 500 yuan and 600 yuan for women's sandals, the lowest 2.5 fold......" In a clothing sales area in a large shopping mall, reporters found almost all the clothes here were discounted, and many counters were discounted. "This year, many famous brands of clothing are located in the shopping mall. In order to attract customers, sales promotion has been launched in advance." A clothing salesman told reporters that the new brand is eager to seize the market quickly, while some old brands are unwilling to lag behind. They are emulating it. Consumers are now developing the mentality of "no discount, no buy". They have no good idea. They can only rely on one family to pay more than one.

During the visit, the reporter noticed that he had entered in advance. Promotion season "Clothing, footwear and so on are not dominated by off-season or broken code samples. Most of them are newly listed or are selling hot new products, ranging from 30 percent off, 20 percent off to 80 percent off, 90 percent off, and at the same time, the discount rate of winter clothing and down garments at the same time, which launches anti season promotions, are very similar.

The price of branded clothing is in full swing in large shopping malls, and the promotion efforts of some stores and shop shops are no exception. "End of the season clearance", "full court sale", "buy 300 back to 100", "the minimum 10 yuan"... Most of the tricks are familiar to customers. "Now the end of the season has not yet arrived, it is the season for summer wear, but many stores choose to offer discounts during the season. If they do not follow suit, their clothes will be hard to sell or even sell." The owner of a clothing store told reporters that this year's clothing raw materials. Gain Larger, labor costs and transportation costs have also gone up, coupled with store rentals and staff salaries. And the style is constantly being renovated. Maybe everyone is aware of the fact that clothing is not very good this year, so we will make profits in advance and engage in activities. Stock Revitalize the working capital is actually a helpless move.