&Nbsp Is Everything; 300 Thousand Yuan Is Lost.

For an intellectual, making money seems difficult, but making use of his brain makes money easy. This is the protagonist.

In the process of thinking, Wen Chuan, a 38 year old man, found himself unthinkable: a doctor and scholar who graduated from a prestigious university should have worked quietly in the field of academic research. I didn't expect to be a boss of gigantic watch company, cultural development company, art dress company, and venture development company.

Guangzhou street Lost the first golden idea.

In 1989, Wenchuan was assigned to Guangzhou after graduating from the Philosophy Department of Wuhan University. At that time, the Southern Metropolis made him very curious, so he went cycling around the streets of Guangzhou every day after work, so that he could understand the appearance and cultural landscape of the city.

One day, he lost his way in this metropolis. Wen Chuan thought he was a very strong sense of direction. Why did he lose his way? In order to find out where he was, he found a nearby famous hotel and took out a map to compare it. He wanted to find out where he was from the map. What he could not imagine was that such a famous hotel could not be found on the map.

Because he was riding a bicycle, he had to travel all the way. Bus stop plate Asking the pedestrians all the way, it was hard to return to the residence. It was twelve o'clock in the evening. When he was tired and lying on the bed, he was puzzled: why can't you find such famous restaurants and hotels on the map in Guangzhou? If all the commercial establishments in the city are marked on the map, will it be a great convenience to the public and tourists?

On the second day, he hurriedly told this idea to several of his college classmates. One of his classmates disdained to say: "your idea is still a business opportunity. How much money can you earn from a map? Yes! How much money can a map earn?" A few days later, he had a brainwave: a map is not much money to earn, but if you map out these commercial units on the map and let them come in and out of the map, how much money can they make?

He used the fastest speed to make this idea a plan to find a cultural company's alumni cooperation. The two sides chime in with each other. The scheme initially set 500 yuan for each selected unit. Wen Chuan took several selected maps and published books to test several commercial organizations in Guangzhou. The first place he went to was the hotel in Liwan District where he lost his way when he was lost on the map. After listening to his statement, the president of the hotel was very interested, not only willing to pay 500 yuan to mark the name of his hotel on the map, but also willing to add another 1000 yuan, asking for the addition of a hotel logo beside the name. WOW! The first unit is so easy to fix. It also overcharged 1000 yuan! Wen Chuan took the first signed book, and was very excited.

In order to speed up the progress of the work, Wen Chuan gathered several university students together and set up a working group. All of them came to do this business, and the commission given by the cultural company was 15%.

In this way, Wen Chuan and his classmates ride bicycles every day, and shuttle around the streets and streets of Guangzhou. As long as business organizations have a certain scale, they will visit, although sometimes they will be rejected by some units, but Wen Chuan can run to 7000~10000 yuan every day. According to the 15% Commission, the daily net income is over 1000, which is a lot of income in the early 90s.

Guangzhou market Before he finished, Wen Chuan thought that if the plan was applied to all the large and medium-sized cities in the whole province, and every city built a commercial map to form a commercial atlas, would the whole province of Guangdong be a large Jinshan? In order to become a giant gold mine, a larger plan of Wenchuan began to be implemented.

For an intellectual, making money seems difficult, but making use of his brain makes money easy. This is the protagonist.

In the process of thinking, Wen Chuan, a 38 year old man, found himself unthinkable: a doctor and scholar who graduated from a prestigious university should have worked quietly in the field of academic research. I didn't expect to be a boss of gigantic watch company, cultural development company, art dress company, and venture development company.

Lost in the streets of Guangzhou, the first golden idea was lost.

In 1989, Wenchuan was assigned to Guangzhou after graduating from the Philosophy Department of Wuhan University. At that time, the Southern Metropolis made him very curious, so he went cycling around the streets of Guangzhou every day after work, so that he could understand the appearance and cultural landscape of the city.

One day, he lost his way in this metropolis. Wen Chuan thought he was a very strong sense of direction. Why did he lose his way? In order to find out where he was, he found a nearby famous hotel and took out a map to compare it. He wanted to find out where he was from the map. What he could not imagine was that such a famous hotel could not be found on the map.

At that time, he was riding a bicycle, and was unable to take the bus. So he had to look at the stop board all the way and ask the pedestrians all the way, so it was hard to return to his residence. It was twelve o'clock in the evening. When he was tired and lying on the bed, he was puzzled: why can't you find such famous restaurants and hotels on the map in Guangzhou? If all the commercial establishments in the city are marked on the map, will it be a great convenience to the public and tourists? {page_break}

On the second day, he hurriedly told this idea to several of his college classmates. One of his classmates disdained to say: "your idea is still a business opportunity. How much money can you earn from a map? Yes! How much money can a map earn?" A few days later, he had a brainwave: a map is not much money to earn, but if you map out these commercial units on the map and let them come in and out of the map, how much money can they make?

He used the fastest speed to make this idea a plan to find a cultural company's alumni cooperation. The two sides chime in with each other. The scheme initially set 500 yuan for each selected unit. Wen Chuan took several selected maps and published books to test several commercial organizations in Guangzhou. The first place he went to was the hotel in Liwan District where he lost his way when he was lost on the map. After listening to his statement, the president of the hotel was very interested, not only willing to pay 500 yuan to mark the name of his hotel on the map, but also willing to add another 1000 yuan, asking for the addition of a hotel logo beside the name. WOW! The first unit is so easy to fix. It also overcharged 1000 yuan! Wen Chuan took the first signed book, and was very excited.

In order to speed up the progress of the work, Wen Chuan gathered several university students together and set up a working group. All of them came to do this business, and the commission given by the cultural company was 15%.

In this way, Wen Chuan and his classmates ride bicycles every day, and shuttle around the streets and streets of Guangzhou. As long as business organizations have a certain scale, they will visit, although sometimes they will be rejected by some units, but Wen Chuan can run to 7000~10000 yuan every day. According to the 15% Commission, the daily net income is over 1000, which is a lot of income in the early 90s.

The market in Guangzhou has not yet been completed. Wenchuan also thinks that if the plan is extended to all the large and medium-sized cities in the whole province, every city will create a commercial map to form a commercial map book. Is the whole province of Guangdong a big Jinshan?

Wen Chuan used this huge statue to create a plan for chairman to change his face. First, he covered the Chairman Mao with the blue cloth. At that time, the unaware citizens thought he was going to tear it down. I didn't expect that the chairman of the southern culture company would wash the chairman's hair with blue wind detergent on the birthday of Chairman Mao. The slogan of chairman 100 years old was changed to promote publicity activities for blue wind detergents. For a while, there was a great sensation in Rongcheng.

After that, Wen Chuan planned a blue storm to find 100 consumers to testify for the blue wind brand. He also took a documentary for the blue wind, and organized a free movie sending team to the countryside to send the favorite movies to the farmers' friends. Before putting these films, we must first look at the blue wind documentary, and use this method to achieve the effect of publicizing the blue wind brand.

Through the planning and publicity of various channels, the brand of blue wind has been deeply rooted in the hearts of the people. After a year, the turnover of the company has increased by two times. According to the contract, Wen Chuan's company should get millions of profits, but at that time, the head of the enterprise has acted shamelessly. That's a friend of Wenchuan. He was embarrassed to take the contract. He said: "Wen Chuan brother, I can't divide the profits according to this contract. If I go to court, I will definitely lose. But if I give you a contract, the staff of the factory will curse me, and we will say that we secretly embezzle the state-owned assets. For the sake of the enterprise, I have to default.

After successfully making the CI to the enterprise, Wen Chuan also made brand planning for Chinese famous liquor Wuliangye, Luzhou Laojiao and other enterprises, and opened the market of these famous Chinese wines in Guangdong, and achieved good results.

The market is constantly changing, and ideas should be born before changes. In order to bring their lives to a higher level, in 1994, Wenchuan took the company to one of his right-hand assistants. He returned to his alma mater to study for a Ph.D., and received his doctorate the following year. When he returned to Guangzhou, his brilliant mind burst forth into infinite Venus. In 1995, he renamed his Southern Culture Development Co., Ltd. to giant Hui culture company, which means to develop the company with great wisdom.

When his giant culture company is developing rapidly, his eyes turn to the watch industry. Since 1995, the watch industry has been very depressed. This is a fact acknowledged by insiders. Many watch companies have to go bankrupt and close because of their difficulties in operation. But in such a climate, Wen Chuan wants to enter the industry, which is surprising to some people in the industry.

At the end of 1995, Wenchuan bought a watch factory in Shenzhen. Of course, he would not make a brand watch, because the brand name list was expensive, and the amount of advertising was large. The famous brand watches like Fiyta had tens of millions of advertisements every year. In order to dig gold in this stagnant industry, he also thought of other people did not think of the magic trick - specializing in industry tables.

In 1997, it was the Chinese people's Liberation Army Building 100th anniversary. Wen Chuan's brain turned around and made a batch of military watches. The advertising of this industry table is very simple. As long as we can grasp the PLA newspaper, we can launch a unique military watch with a commemorative meaning in the first month before the founding of the army.

Later, he negotiated with the Ministry of public security to create a Chinese police watch. Its advertising words are: Chinese police wear Chinese police watch. At least one of every ten people in China's police ranks is wearing a Chinese police watch. Later, he co worked with People's Insurance Company of China to create a China insurance form, to cooperate with the financial system to create China's financial statement, to cooperate with the tax system to create a Chinese tax form, and to cooperate with the Ministry of Railways in building China's railway watch. In 1999, he made use of the opportunity of founding 50th anniversary to create a commemorative table for the founding of 50th anniversary. All these industry tables have brought him a lot of profits. In 2001, Wen Chuan turned his eyes to the more challenging stamp market. This is a highly professional industry. He entered the industry with different practices. He made some stamps in Qing Dynasty and positioned his cultural company in a specialized company specializing in the production of stamp products. {page_break}

He made stamps of Qing Dynasty into stamps, and a postal album could sell for 60 thousand yuan. And the stamp products he made were unique. The red mail song is a classic collection of stamps in Jiefang District. The price is set at 13900 yuan. The industry's nuggets are even more wonderful. But when I want to get a better understanding of his business strategy in this field, he does not want to talk about it any more. He says it is a commercial secret.

For Wenchuan, every new industry will not be the end of his career, but the beginning of his renewal of the industry. Next, Wen Chuan set up his own art dress company and venture development company. His business ideas are endless.

The market economy is constantly changing, but Wenchuan's ideas always change ahead. This is the nuclear weapon that he can grow and expand on the basis of business.

People often think that doctors who read philosophy will only do theoretical knowledge, but Wen Chuan actually makes the economic knowledge lively and vivid. All this is due to the unintentional loss.

Editor's note:

Always hear some people sigh: now making money is more and more difficult! Want to originally, prison put out, street stall, as long as can endure hardship, is 10000 yuan household!

Enter the electronic age! Sweat and sweat can be the best way to get enough food and clothing. In today's society, who can earn big money?

It's the turn of knowledge and wisdom! Sometimes, a point, a trick, is better than a thousand soldiers!

The hero of this article is a Ph.D., who seems to have nothing to do with business. But he has wisdom, profound knowledge and interpersonal communication skills, and has advanced ideas and market vision. This is the most sharp weapon in the market today.

Whoever owns this weapon can win the enemy.