Ao Kang Wang Zhen Tao: Dare To Take The "New Road" Of Chinese Shoe King

"During the" 12th Five-Year "development period, Wenzhou private enterprises must seize new opportunities, upgrade new heights, make more high-tech products, and create more high value-added brands.

In the face of the question of how to run private enterprises in Wenzhou in 12th Five-Year?

In fact, at every stage of AOKANG's development, Wang Zhentao, the leader of the enterprise, is a person who dares to open up the "new road" and strides forward.

Selling shoes also needs to be sold.

In 1987, Hangzhou's Wulin gate burned off the fake shoes of Wenzhou. No one would have thought that this great fire started the entrepreneurial spirit of young Wang Zhentao.

In 1988, AOKANG's predecessor, the Olin shoe factory in Yongjia, was founded. This company, which was born in a small village in Yongjia, Wenzhou, has created many miracles in China's footwear industry in the future.

"I think in China's marketing history, I was the first to eat crabs, and everything was ahead of schedule, at least I thought it was ahead of schedule."

As Wang Zhentao said, because there is AOKANG, there is a joint venture; because of AOKANG, there is a shoe chain store on the street; because AOKANG has let people know that shoes can also be sold like fruit; because AOKANG has created a shoe industry era; because AOKANG has made us see what is the "smile curve" internationalization road.

Because the first person to do it, the people behind will imitate it.

According to Wang Zhentao's statement: whether there is any breakthrough in action, whether there is innovation or not, the key lies in whether there is any innovation in ideology.

So long as the mind does not slide, the method is always more than the problem.

Guided by this idea, AOKANG's thinking about problems is quite different from others.

There is a firm belief in the enterprise: there is no off-season market, but only off-season products; there is no overdue style, just misplaced.

From selling products to selling brands to selling mode, AOKANG has been walking on a road with unique scenery and no peers. Even though it seems to be lonesome, Wang Zhentao, AOKANG's guide, is enjoying this unusual chic.

The future of "made in China" is "made in China".

In the era of knowledge driven economy, high and new technology penetrates into all aspects of commodity production, supply and marketing. Whoever first makes technological innovation and produces new products with lower cost, greater utility and better satisfaction with consumers, will be invincible in competition.

Wang Zhentao was also thinking about these problems all the time. Some new sparks were always coming out of his mind, and there was one bold attempt after another.

One day, he suddenly thought, "which day AOKANG opened the" store without shoes ", only a computer was placed in the store, the customers had a good foot shape, and the shoes were selected for their styles, colors and materials, and then delivered to the door after the customization was completed.

"Tailor-made" can be done. "Foot shoes" must be done. In September 2007, the foot shape measuring instrument was officially put into practice in Shanghai.

The development of this shoe machine AOKANG invested about 3000000 yuan, which was completed by experts from Zhejiang University.

But this is only the beginning.

In 2007, AOKANG invested tens of millions of R & D funds to establish AOKANG shoe technology research institute.

In 2010, it invested in the establishment of "hi tech digital R & D base", and took the lead in leading Chinese shoe enterprises to enter the era of digital research and development from the traditional manual era.

Up to now, AOKANG has 57 patents authorized by the State Intellectual Property Office, which has long been used in functional shoes such as golf oxygen circulation shoes, cushioned cushions, breathable shoes, folding high heels and 2008 Olympic ceremonial shoes. These technologies have greatly increased the added value of AOKANG leather shoes, and the proportion of domestic and foreign market has been increasing year by year.

{page_break}

Wang Zhentao's wisdom has been revealed in AOKANG's road to "China's Intelligent Manufacturing". He has undoubtedly contributed to the rapid growth of AOKANG enterprises.

Public welfare is not only a donation, but also a relay of love.

For Wang Zhentao, the satisfaction of being a successful company may not be respected and trusted by the society.

And he is moving from a "Zhejiang businessman" to "responsibility quotient".

In April 2007, Wang Zhentao invested 20 million yuan as a registered capital to set up China's first private non-public charitable foundation named private entrepreneur named Wang Zhentao charitable foundation, so that the operation of philanthropy entered the stage of institutionalization.

How can we not let love be regarded as alms and spread and inherit more widely and continuously? After Wang Zhentao pondered for a long time, he finally found the answer: when the subsidized students graduated, they could help a poor college student to pass the love directly.

This is the guiding principle of the Wang Zhentao Charitable Foundation - not giving money to many people, it should embody a pattern of love: I help you, you can help others, equal to relay the baton of love.

After the idea sprouted, Wang Zhentao conceived it as a "relay plan for love" and used it as the first funding project of the Wang Zhentao charitable foundation.

So far, the project has successfully passed 14 stations, including Wenzhou, Hubei, Guizhou, Anhui and so on. Up to now, the project has contributed more than 1200 yuan to subsidized nearly 3000 poor college students.

"Now, because more children are donate, more letters are received."

He said, "it is a very happy and happy thing to see that the children have done well in their studies."

As someone has said, a person's strength is very weak, but as a "seed", a "fulcrum" believes that its "aura" effect is far more than that. When this 1 multiplied by 1 billion 300 million, the society will certainly be better.

Wang Zhentao's devotion to philanthropy for many years has also given him a lot of aura.

"Chinese charitable ambassadors", "international charitable celebrities", "Chinese charitable special contribution award", "Forbes Chinese charitable list of annual figures", "2006 annual CCTV Chinese economic figures", "social public welfare award nomination Award", "CCTV2006 three farmers" public interest Awards...

"In the future, I will concentrate on two things, one is to plan AOKANG well and further strengthen the existing industry of AOKANG; the two is to make the AOKANG foundation work well, and let the love pass wider, so that more people who need help get help, and arouse more people's participation in charitable cause, and create a good atmosphere for everyone to care about charity in the whole society."