Chen Guo, A Founder Of Returnees, Is Not Afraid Of Wearing Shoes With Bare Feet.

Returnees

Returning to business is not the sudden idea of Chen ou.

In 2008, the 3 month summer internship in Google made him clearly realize that his future was to start his own business in China.

He always told himself, "do great things, or go back to China".

In July 2009, on the third day after graduating from Standford business school, Chen returned to the country without hesitation.

After careful consideration, he decided to cut from the relatively cold market of cosmetics and avoid confrontation with the industry giants.

The cosmetics market has a large market, and the direct competition with other B2C websites is limited.

So Chen EU has chosen another way to make such a web site in the vertical mode of subdivision.

"Entrepreneurship is not terrible. What's terrible is not having the courage to innovate.

We can only say that our bare feet are not afraid to wear shoes. Fortunately, we are right.

Chen often reminds himself that entrepreneurship in a new field requires more hardships.

In fact, Chen Ou appreciated the famous angel investor Xu Xiaoping before he went to Stanford University, and invited him to stay in China to start his own business.

However, he refused and resolutely chose Standford.

At that time, he was only 24 years old. He knew clearly that two years after Standford's further education, he could make his future business start more smoothly.

In Standford's study, apart from increasing knowledge, the most important thing is the pluralism of values.

After being disciplining in Standford, Chen Ou realized that starting a business is a choice of life for himself, not a success or failure, but a way of life.

Chen encouraged young returnees to seize the opportunity to start their own businesses.

In order to avoid hitting the wall, he suggested that returnees should be built on the basis of an excellent team, and must understand the local market. If necessary, they can join a start-up company with a certain scale, make preparations for one or two years, and then start their own businesses.