Metersbonwe Implanted Transformers 3 &Nbsp; Claimed To Make Big.

Since the opening of the "Chinese elements" in Transformers 2, the Chinese enterprises such as Ely, TCL, Lenovo and so on have begun to follow up. Advertising professionals jokingly called: "sit in the movie theater and fight to find these implanted ads.

　　 Transformers 2 finalized cooperation: the hero chooses LOGO shirt.

In those days, Metersbonwe wanted to learn the customary business practices of Mercedes, NOKIA, Nike and other internationally renowned enterprises, holding hands on international blockbusters. I didn't expect Transformers's copyright holder, the Paramount Pictures Company (Hasbro Inc) and the head of the Hasbro Inc, to be surprised: who is Metersbonwe? Jay Chou? Incognizance.

Compared with the hard and awkward cooperation between Transformers 2 and Metersbonwe, Metersbonwe and Transformers 3 worked very smoothly. "After the end of the movie, we started talking about the cooperation of" change 3 "and finally decided to wear our T-shirt to the hero. Zhou Long, director of Metersbonwe brand integrated marketing center, introduced.

The intention of Metersbonwe's T-shirt for the leading actor was very successful. In the end, he chose the T-shirt with an enterprise LOGO, which made Zhou long very surprised. Make a big profit "

"We sent more than 10 T-shirts with large lorry patterns, which were closely related to Transformers, and finally left a little bit of selfishness. Inside it was a specially designed LOGO shirt with" MTEE "under the ninth chamber, holding the 1% lucky fluke. Zhou Long said.

As a result, Metersbonwe really won the lottery. The director and the hero chose the "LOGO" MTEE shirt.

　　 Sales are soaring, and millions of dollars are worth it.

It is understood that after the 21 "change 3" premiere, Metersbonwe changed 3 series of hundreds of products have shipped more than one million pieces. However, Zhou long, on the grounds of commercial secrets, refused to disclose how much money had been smashed for this "5 minutes".

According to rough statistics, in Transformers 3, Metersbonwe's nine quarter LOGO shirt has a total duration of about 5 minutes. Insiders estimate that at least tens of millions of dollars should be invested.

The reporter learned from many sources that the advertising cost of the movie "change 3" was around $1 million, and the Transformers pattern authorized by Hasbro Inc and Paramount Pictures studios took the form of income sharing, in which the proportion of foreign players was about 10%.

"When we talk about money and hurt our feelings, the benefits that Transformers brings to us is hard to calculate." Zhou Long said that when the "change 3" was preached in the world, it took Metersbonwe cooperation as a case to publicize that the image and propaganda of the company can not be measured by money. In addition to the Transformers series, sales of classic T-shirts such as "black cat sergeant", "Saint Seiya" and "plant vs. Zombies" have also soared. "When you go to a store to buy Transformers, you will see thousands of attractive clothes at the same time."

After the movie image material was taken, Metersbonwe strongly launched the concept of "Transfashion variant look at me" to create the strongest voice of fashion trend this summer, and at the same time combine such a fashion event to create new. Topic effect 。

The price is generally between 79~99 yuan, and is very popular with young fashion consumers. In recent years, Metersbonwe's sales growth has been maintained at over 40%. "Transformers can't fail."

　 Bumblebee drinks milk? The director says "no".

The directors and actors of international blockbusters demand almost all the quality of films. harsh . According to Liu Siru, the backstage driver of domestic brand implants, Erie had offered to let the Bumblebee drink the Yili Shu milk, which was rejected by director Michael Bei. The director's principle was that Transformers could not be related to milk because it violated the logic of the movie role itself.

And the implantation of TCL is not very smooth. At first, TCL asked her 3D TV to become a decent robot in "change 3". But the audience familiar with Transformers knows that any appliance in the movie will be turned into a small robot if it is touched by the energy block, but these small robots are villains. After consultation, the TCL3D TV turned into a robot is not. Super bad 。