Dongguan Is Formulating A Supporting Policy For Animation Enterprises.

Intel, the world's largest central processor manufacturer, specializes in lectures. Disney carnival is also scheduled for the first time in China. Casual Expo On... All these will enable the third China International Film and television animation to debut on National Day (September 29th to October 5th). copyright The protection and Trade Fair is full of seduction.

Reporters yesterday from the third diffuse Expo held in Guangzhou. News The conference learned that the current Expo scale More ambitious, richer activities, will carry out 20 main activities, Mitch, bear Vigny, automobile general mobilization, toy story, Spiderman and other Disney famous cartoons will be there. Meanwhile, the Expo was first launched. market The operation will give prominence to the achievements of industrial docking and international cooperation, and targeted arrangements will be expected.

Bai Ling, Party Secretary of Guangdong radio, film and television media group, He Ridan, deputy director of Guangdong radio, film and Television Bureau, and Wang Dao, leader of Dongguan Municipal Committee and propaganda department, attended the press conference.

　　 First charge of booth enterprise Still active

Unlike the previous two exhibitions, the Expo was marketed and charged for the booth. Yesterday's press conference revealed that the standard booth was priced at 6000 yuan / month, of which the organizing committee's subsidy was 4000 yuan /, and the actual payment of the exhibitors was 2000 yuan /.

The first charge of the booth did not affect the enthusiasm of the enterprise. At the news conference, Wang Daoping said that as of July 25th, the Expo had accumulated 498 standard booths. Among them, the original enterprises applied for 301 booths, and the main venue derivatives enterprises applied for 126 booths. The Songshan Lake Branch hall applied for 71 booths, and about 40% of the total exhibition tasks were completed.

Among the exhibitors, many of them are well-known enterprises in the animation industry, including Beijing CAC animation TV, Guangdong original power Culture Communication Co., Ltd., Shanghai water wood Animation Co., Ltd. and other famous original enterprises, as well as Dongguan Long Chang Toys Co., Ltd., Guangdong flying animation culture Limited by Share Ltd, Dongguan Ying De toys Plastic Electronics Co., Ltd., Dongguan City, and so on, and other toy manufacturing enterprises.

"Hosting the Expo is an important measure for Dongguan to develop cultural and creative industries and promote industrial restructuring and transformation and upgrading." Wang Daoping said that despite the competition pressure from similar exhibitions in China, Dongguan is still confident of running the third Expo.

　　 More abundant activities, re docking effectiveness

"Compared to the first two sessions, the exhibition industry docking activities are more abundant and more pragmatic." Wang Daoping said.

He introduced that in the exhibition area planning, this Expo will set up five exhibition areas according to the professional exhibition type, and urge the original animation, brand authorization, creative design, product manufacturing and sales channels to launch the whole industrial chain docking.

During the exhibition, special activities such as "original animation Dongguan" and "toy new product conference" will also be staged. Besides organizing original and authorized enterprises to visit Dongguan toys and other derivatives manufacturers, the organizing committee has arranged a special display platform in the exhibition hall to release the latest development of animation and toy product information on the spot, making it a direction for the development of animation and toy industry.

In addition, in order to promote effective docking between traditional manufacturing enterprises and original animation enterprises, the Organizing Committee held three professional forums from July until the end of September, and invited industry experts and successful entrepreneurs to focus on the theme of "effective docking, marketing, channel construction", and provide targeted guidance to the manufacturing enterprises, so as to help enterprises acquire brand authorization, brand cooperation, create their own brands, and establish product sales channels. {page_break}

　　 Disney's happy mobilization

Wang Daoping revealed that after the efforts of the organizing committee, the first national station of the grand carnival will be landed at the Dongguan Expo, which is one of the biggest highlights of this year's Expo. "Happy orange presents Disney's happy general mobilization".

Disney Carnival will arrange 53 activities including 7 series, including Mickey, little bear Vigny, princess, automobile general mobilization, toy story, Spiderman and so on, involving electronic entertainment facilities, interactive award-winning games, special experience, photo taking, meeting and participation experience. At the same time, some of Disney's animation brands will also participate in the Expo, and authorized docking.

Bai Ling said that the Disney Carnival program is scheduled to be formed in the west wing and outdoor venues of the main venue of the Expo, which will form an exhibition area which is both connected and relatively independent from the main venue.

In addition, 20 leading toy enterprises in Dongguan will participate in the exhibition to show their strong industrial strength and excellent products. They will carry out deep industry docking with well-known animation enterprises and toy enterprises at home and abroad.

Wang Daoping said that toy manufacturing is a traditional dominant industry in Dongguan. In the past 30 years, it has been famous for its high quality toy products, its brand collection and its best-selling exports worldwide. According to incomplete statistics, there are thousands of toys and gift manufacturers in the city.

　　 Exhibitors on line

Beattie will show the Beatles.

Beitte is a local animation company in Dongguan. Its brand "Bunny Rabbit" is a cute little rabbit. Its derivatives include clothing, bags, handbags, jewelry, shoes, car accessories, household products, etc.

The Dongguan Expo has held two sessions, and the two has participated in the third session this year. Li Huan, manager of the commodity Planning Department of the company, revealed that compared with previous years, the scale of this year's exhibition is even larger, with an area of 216 square meters, which is equivalent to the scale of 6 standard booths.

What will Billie show? Li Huan said that in addition to the new products and limited edition products that have not yet been listed, a limited edition beetle vehicle will appear on the booth, and the cute shape of "Bunny Rabbit" is printed on the body. In addition, beet will buy a group of tickets for the Expo, and send them to VIP customers of "Benny rabbit".

At present, the company has opened more than 60 "Benny rabbit" stores in China, including 1 stores in Dongguan. In October this year, it will open 3 stores in Tianhong mall and Nanji city.

　　 Zhuying media will show the award-winning 3D film

Guangzhou Zhuying digital audio and video media Co., Ltd. is also an enterprise exhibiting the Expo for three consecutive years.

Qujing, the customer service manager of the company, said that this year's exhibition fee would be paid, but the company was very interested in the exhibition and set 2 booths.

Qujing said that the company hopes to find cooperation in manufacturing enterprises by participating in the exhibition. "Some toy enterprises in Dongguan produce robots, and we can make robot images for them."

The products of Zhuying media are also worth looking forward to this year. "We will be the director of the 3D animated film," hot food ", which was just won in South Korea last month, directed by Bao Qiang. During the exhibition, we will publicize the theme day to promote the film. Qujing said that the company will also display its creation of two-dimensional animation, as well as for corporate customers tailored image of the corporate image. {page_break}

　　 Extended reading

Dongguan is formulating a supporting policy for animation enterprises.

At yesterday's press conference, Wang Daoping answered questions about how to support the development of animation enterprises in Dongguan. The following is a question and answer record.

Reporter: in view of the financing difficulties of small and medium-sized animation enterprises, are there any preferential policies in Dongguan? What is the progress of intellectual property pledge loan financing?

Wang Daoping: Dongguan invested 1 billion special funds each year to help small and medium-sized enterprises to finance, and some of them used in animation and cultural and creative industries.

For the financing of small and medium-sized animation enterprises, Dongguan is studying supporting policies, including direct financial support. The specific measures are how much subsidy per minute for original animation creation; the specific items of some enterprises can also be discounted, such as giving a certain discount to water wood animation, and giving some rewards to the winners.

With regard to the financing of intellectual property pledge loans, Dongguan is learning advanced practices in other cities, and specific policies will be introduced soon.

　　 [Expo review and outlook]

The Expo will be hosted by the State Administration of radio, film and television, the State Copyright Bureau and the Guangdong Provincial People's government. The Dongguan people's government, the Guangdong Provincial Department of culture, the Guangdong radio and Television Bureau, the southern broadcasting and television media group, and the Guangdong Copyright Bureau will host the Expo.

The first mandate was held on New Year's day in 2010. There were 450 exhibitors at home and abroad. The exhibition area was 30 thousand square meters, and 120 transactions were concluded, with a total amount of 8 billion 200 million yuan.

The second mandate fair was held during the national day of 2010. A total of 506 animation enterprises and institutions from China and Japan, Korea, Australia, Singapore, the United States and Russia participated in the exhibition. 125 contracts were signed, and the signing amount was 8 billion 900 million yuan, with a total turnover of 3 billion 800 million yuan and a total gold amount of 12 billion 700 million yuan. During the event, Songshan Lake high tech Zone was listed as Guangdong's first "Guangdong, Hong Kong and Macau cultural and creative industries experimental Park".

The third annual Expo will be held in Dongguan International Convention and Exhibition Center from September 29th to October 5th. The total area of the main venue and the conference hall will reach 70000 square meters, with 1262 booths, including 1000 main exhibition centers and 262 exhibition booths. At present, the main venue has been divided into exhibition areas, and the exhibition is being launched in all directions.