Europe And Other Big Store Stores Have Changed Their Faces To Wenzhou.

July 29th, men's wear Italy brand Lake Dyer opened the flagship store in Zhejiang. The day before yesterday, Ou Shi Li opened the first East China store in Yintai department store. In July 15th, ESPRIT East China first image shop appeared in the department store of the times. It is understood that due to the performance of brands such as Europe, Wenzhou and ESPRIT in the eastern region of China, the brand new image is earlier than Shanghai and Hangzhou. Wenzhou Consumers meet.

Yesterday, the reporter saw the opening of the open design and three-dimensional relief of the background. Here is a similar luggage rack display, the European style of architecture, even the dressing rooms are very famous.

"We spent 1 million 500 thousand yuan on the decoration here. However, changes in overall store style should eventually increase performance. Ou Shi Li revealed. According to the introduction, the European time brand has been in Wenzhou for more than 10 years, and its performance of Yintai counters and times counters has gone through tens of millions of dollars annually. But to improve substantially, improving shopping environment is particularly important. This company is also looking at the performance of Ou Shi Li in Wenzhou, ranking first in the East China region. The first image shop was first opened in Wenzhou. "In a more upscale environment, the consumer's try out rate and turnover rate will increase exponentially, which is the psychology of consumer shopping." Insiders say.

Coincidentally, the ESPRIT counters of the department store also launched the first East China image store in July 15th. Its new image is mainly on the color, using a deep chocolate wood flooring, gray walls, black shelves. "The new image is the original, especially the new black grey doll. The single doll will be more than 4000 yuan. Since the opening of the business for half a month, we have been amazed by the rapid improvement of our performance. The performance of the new image store is 45% higher than that of the same period last year. Jiale Clothing Co., Ltd. responsible person revealed.

It is understood that many brands such as ONLY and VEROMODA will open their image stores this year. Urban intime stores and times square have been upgrading their counters in the off-season of July, and are preparing for breakthroughs in the second half of the year.