New Yansha And Xidan Shopping Malls Reorganize And Continue Multi Brand Strategy

Over the past year, the merger of Xidan shopping malls and new Yansha Holdings has changed its name to the Beijing first group Limited by Share Ltd (hereinafter referred to as the "first business share"), which is the end of the integration of this large state-owned commercial enterprise, and also the starting point of the new commercial aircraft carrier testing the business of Beijing.

In the process of restructuring, a low-key first business share, for the first time on the 22 day of the opening ceremony of the first shares, revealed the ambition of becoming a commercial leader in Beijing for the first time.

Yu Xuezhong, chairman of Limited by Share Ltd, Beijing's first business group, looks new.

Launching the "10 billion" aircraft carrier

On the 22 th of this month, the opening ceremony of the first business shares was held at Beijing International Hotel, and the new management of the company also appeared at the same time.

Among them, Yu Xuezhong, chairman of Xidan shopping mall and general manager of new Yansha holding company, were appointed chairman and general manager of the first business shares.

New Yansha holdings, including Yansha friendship mall, Yansha outlets, Jin Yuan new Yansha MALL and other brands, also became the deputy general manager of the first business shares.

This means that Xidan shopping malls and new Yansha holdings began in July 28th last year, and lasted nearly a year.

Yu Xuezhong said that after the restructuring of the first business shares, there are many famous businesses such as Xidan shopping mall, fayas sports, Beijing friendship store, Yansha friendship mall, Yansha outlets, hi you building, Jin Yuan new Yansha MALL, etc.

According to the data provided by the top 100 list of China's chain store operations in 2010, the first commercial stake will become the 50 Beijing local brand after entering wumi, Wangfujing department store and Beijing Kelong.

At the same time, the ownership of the parent companies of the two enterprises has also changed in Xidan shopping malls and new Yansha holdings.

Statistics show that Xidan shopping mall is under the banner of Xi you group, and the new Yansha holding company is the commercial section of the first brigade group.

After the reorganization, Xi you group was formally assigned to the first brigade group.

Every business has its own place.

Although the industry generally believes that the Xidan shopping mall and the new Yansha holdings restructuring is a "small swallow big" acquisition, but in fact, Xidan shopping malls and new Yansha holdings through this restructuring is what they need.

Yu Xuezhong said that the financing function of listed companies is an important means to strengthen the capital chain of enterprises and speed up the process of brand development. However, the lack of financing capability is a major bottleneck of "old Xidan".

With the injection of new Yansha holdings of high quality commercial assets, the support for all new businesses will increase substantially, and the problem of financing difficulties in Xidan shopping malls will be improved.

It is not just Xidan shopping malls that benefit from the restructuring.

Because Xidan shopping mall owns many valuable properties in the golden section of Xidan commercial street, it will make the new Yansha holding of high quality business enterprise "add strength to the sky".

In the industry view, although the new Yansha holdings operating performance has been climbing steadily in recent years, but behind this is hidden worries that the operating costs are not easy to control.

A senior state owned department store executive has admitted that the company has recently increased the purchase of commercial property in order to avoid the risk of rent control.

In his view, under normal circumstances, as long as the mall began to profit, the property side will substantially raise the rent.

If there are differences with the mall negotiations, the property side even hesitate to break the contract, which brings uncertainty to the operation of the retail business.

Beijing merchants enter the era of "dragon and tiger struggle"

Although Beijing's outstanding local businesses, such as Cui Wei and new Yansha holdings, have made considerable progress in recent years, most of these enterprises are still limited to the market layout of the base camp, and there is a gap between the size of the enterprise stores and the capital scale of the Wangfujing.

However, in the view of business experts, with the first business share of the billion annual sales scale to join the war group, it has the strength to break the wrist with the Wangfujing department store.

Yu Xuezhong believes that brand resources will be the biggest advantage of the first business shares in the commercial competition.

He said that Xidan shopping malls and "Yansha" shopping malls are well-known brands in their respective fields, and have accumulated a number of high-quality brand and supplier resources respectively.

After the strong alliance, the two enterprises will realize the sharing of high-quality resources.

Not only is the brand and supplier resources shared, but the management of the two enterprises is rich in their respective fields, and the competitiveness of the company's main business will be further strengthened after integration.

In regard to the development strategy of the company which is most concerned about the outside world, the company will continue to maintain the independent operation of Xidan shopping malls and "Yansha" brand, and at the same time, make clear the location of each sub brand.

In addition, the first business shares will rely on the advantages of the first brigade group development project to expand the foreign market.

According to insiders, FA Ya sports, which is under the Xidan shopping mall, is likely to soon enter the two phase of the business of the Beijing Hotel of the first brigade group.