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    Beijing High-End Shopping Mall, Luxury Get Together

    2011/7/30 10:05:00 119

    Luxury Goods In High-End Stores In Beijing


    Overseas shopping abroad

    Buying on behalf of

    Price rise of luxury goods


    Rolex price adjustment 5%, CHANEL rose 20%, CELINE rose by 200~1000 yuan......

    The price of luxury goods has started to rise.

    Next year, China will surpass Japan to become the world's largest consumer of luxury goods.

    Many luxury

    brand

    This is exulting, PRADA, BURBERRY, Samsonite and so on.

    Luxury goods

    The brand competition is planned to be listed in Hongkong. Some famous French wine sellers even list the pig hoof and duck tongue as the best side dishes for Bordeaux wine.


    For the high-end shopping malls in Beijing, although the environment is very favorable, the competition pressure is also very large. The competition with the regional high-end shopping malls, foreign purchasing agents, and the increasingly frequent shopping abroad of the Chinese people bring great pressure to the shopping mall.

    Nevertheless, there are a lot of followers who follow the lead.


    A list of high-end shopping malls in Beijing


    Xinguang heaven and earth: one of the shopping centers with high hit rate in Beijing.

    Fashion trends and social celebrities favor them all.

    And ordinary people can also find the right clothes here.


    Huamao shopping center: a low-key high-end shopping mall, which is closely adjacent to Shin Kong and the world's main service.

    Almost every store provides customized services in Huamao.


    Yao Lai Xin Tian: a very special form of business. All the goods sold in the shop are agents of their own companies.

    Jewelry and watch brands are all top international products.

    Next to BURBERRY is Asia's largest flagship store.


    Yansha friendship mall: Yansha friendship mall officially opened in June 1992, and is famous for its high price merchandise.

    Just now, when luxury business is everywhere, today's Yansha name has already covered the shopping mall itself.


    Seth shopping center: Despite the threat of high-end shopping malls such as China World Trade Center and Xinguang world, Seth shopping still maintains good performance.

    Among them, the advantages of member services are very obvious.


    China World Trade Center Mall: with the opening of the three phase of China World Trade Center, China World Trade Center mall has found the right to speak again.

    The introduction of Singapore Page One, the introduction of BELLE palace studios, JOYCE and other brands attracted many young people's attention.


    Beijing Yintai Center: a commercial center with luxury brands, conference banquet facilities, Chinese and Western restaurants and modern fitness SPA and other world-class facilities.

    Compared with other advertisements in Beijing, the Yintai Center is very low-key.


    Jinbao Hui: located in Jinbao Street, with high-end environment, there are high-end venues such as Hongkong Horse Club and Li Jun Hotel. Shoppers are mostly financial business people, mainly male consumers.


    The Peninsula Hotel: the boutique corridor of the Palace Hotel is not a high-end shopping mall, but its prestige is not reduced.

    In recent years, there are still a lot of famous brand cabinets, which attract many gentlemen and celebrities.


    Financial Street shopping center: Louis Vuitton rate advanced, Asia's chief fashion store Lane Crawford also settled in the capital, especially in the establishment of China's exclusive boutique boutique.


    Era famous store: positioning high-end boutique department stores, for the community more mature, high-end consumption of the Asian Olympic region to fill the gap between high-end department stores.

    {page_break}


    High-end supermarket to enhance the quality of life


    Twenty yuan a Japanese apple, three hundred or four hundred yuan a kilogram of Australian beef, and a thousand bottles of French wine are the main commodities here. Some even sigh that boutique supermarkets are an extension of luxury goods stores.


    OL, BHG, the two most popular boutiques in Beijing white-collar consumer group.

    Interestingly, OL and BHG show different configurations and status in different locations. This kind of "local conditions" trait is totally different from that of ordinary supermarkets.

    If you want to buy authentic Japanese goods, the OL of East Ring Plaza is due to the number of Japanese companies in the east ring Plaza. Many Japanese employees who work in Chaoyangmen also choose to live nearby, while Dongzhimen is closer to the embassy area and residential areas, so there will be more foreign food and various spices shops.

    In the center of CBD, Xinguang world has a negative layer of BHG, because one layer sells PRADA, GUCCI and ROLEX, so the negative layer of BHG has a cheese counter, which sells the most expensive and expensive cheese, and the salesperson uses English as the sales language.


    In addition, boutique supermarkets will attract consumers through high-end activities.

    Recently, the US Food Festival opened in all stores of BHG MarketPlace boutique.

    During this period, high quality fruits, snack foods, various seasonings and various American wines from the United States were gathered here. More professional chefs on-site teaching and production of exotic cuisine, invite you to taste.

    This weekend, the opening ceremony will be held at the BHG MarketPlace boutique supermarket SOGO store in Xuanwumen. You will be invited to enjoy the American hot dance performance and the large red wine appreciation Festival.

    Appreciate the pure foreign "beauty" food culture, as far as the BHG MarketPlace boutique supermarket "beauty" food festival.


    Phenomenon 1


    Luxury stores get together and customers get together.


    Luxury shopping malls are very popular, especially in CBD.

    There are both old China World Trade Center and Seth, and there are many new powers such as shinguang world, Huamao, Yintai Center, Yao Lai Xin Tian and so on. The competition is fierce. It can be seen as a bloody fight.


    sample


    China World Trade Center mall tries to widen customer level.


    Needless to say, China World Trade Center mall has been a symbol of status and status for a long time. Celebrities are often photographed in China World Trade Center Mall for shopping and leisure.

    However, with the emergence of a group of upstarts, such as Xinguang Tiantai and Yintai Center, what is the reaction of China World Trade Center mall?

    China World Trade Center mall Director Miss Huang Xingling told reporters that in 2009, due to changes in the economic and competitive environment, China World Trade Center mall performance is indeed affected to a certain extent.

    However, the 3 opening of China World Trade Center mall area has brought concerns back.

    Singapore bookstore Page One's opening, BELLE Palace Cinema, high fashion retail store JOYCE first flagship store in Beijing...

    More rich and personalized content will attract more consumers.


    sample


    Xin Guang world is full of freshness at any time.


    The success of Xinguang world is obvious to all.

    Whether you go there on weekdays or on weekdays, you can feel the continuous stream of consumers.

    A good department store, if unchanged, will lack freshness and temptation.

    And Xinguang heaven and earth has made many efforts in this respect.

    When visiting a shop, it is always full of freshness and countless surprises.

    Reporters at this weekend surprised to find that new brands such as De Beers, Audemars Piguet, NIESSING and so on have fallen off, and many big brands have been on the new autumn.

    Here, there is always the joy of synchronizing with the international fashion industry.


    sample


    Yao Lai Xin Tian enjoys the perfect service and enjoyment.


    Many high-end shopping malls, although the sale of luxury goods does not discount, but the quality of service has been greatly reduced.

    But these will not happen in Yao Lai Xin Tian, which can be regarded as a real luxury service.

    If it weren't for BURBERRY's largest flagship store in Asia, it would be hard to draw attention to the black dwarf floor next to Shin Kong.

    Originally the door face is not big, also occupied by BURBERRY accounted for more than half of the Jiangshan.

    But after entering, it is another world.

    The shop covers an area of 3000 square meters, with 4 floors on the ground floor.

    In addition to the BURBERRY flagship store, there are famous brand watches Nirupama Jonny (Parmigiani), Rui Chi Mei Di (Richard Mille), Difien (Dewitt), top jewellery brand Boucheron (Boucheron), the world's top cigar brand Davidoff (Davidoff), and the largest domestic wine cellar Yao Lai alcohol brewing (Sparkle Roll Fine Wine).

    According to introducing, Yau Lai Xin Tian's format is more special, the high-end brand sold in the shop is the agent brand for its own company.

    They admitted that it was because the entrance fee was too high that they opened their own shop.

    They have their own fixed source of tourists. Therefore, although the surrounding strong men are like forests, they still get a lot of money.

    What makes reporters heartfelt is the thoughtful and considerate service here.

    In the red wine cellar, the temperature is low, and the ladies may wear thin in summer. The shopping mall has specially prepared a large shawl for the guests. It is still BURBERRY!


    Phenomenon 2


    Men prefer buying luxury products.


    According to Bain&Company's consultant, in 2010, Chinese male consumers spent about 7000000000 yuan on high-end garments, while female consumers spent 2 billion 800 million yuan behind them.

    In our traditional concept, women are more willing to spend money than shoppers, but in fact, men really tend to have more purchasing power and strength than women.

    The analysis shows that the purchase characteristics of women are large, but generally they are mostly ornaments.

    Men's purchase characteristics are just opposite to that of women. Men buy less and generally are status symbols, which are more expensive.

    This fact is also confirmed by the brand.

    According to Coach, a leather goods retailer, 45% of luxury handbags and accessories are purchased by men in mainland China, and only 15% worldwide.

    Gucci and Bottega Veneta are studying whether to set up men's stores in China.


    In China, men's handbags and watches are symbols of social status, second only to cosmetics and perfume in luxury consumption.

    Almost all of these are men's purchases.

    According to a study by Hurun Report, China's millionaires have four watches per capita.


    sample


    Huamao shopping center customized for niche services only


    Shopping in Huamao shopping center, almost every store has special custom service.

    For customization, the most demanding is men.

    Big suit can attract the attention of high-end people, but custom and manual sewing are the favorite of the new rich nowadays.

    The more scarce the industry is, the more valuable it is.

    Men should be independent in their careers. They should also play their own strengths in daily dress, demonstrate their individuality in a low profile, and reflect a distinctive and unusual taste.

    SHARMOON brand and high-end volume customization (MTM) are adhering to the pure Italy lineage of its joint venture shareholder Ermenegildo Zegna.

    The technology adopted the world's top linen technology, taking into account the comfort and appearance of the appearance. By collecting up to twenty-four basic data of the human body, the maximum understanding and mastery of different types of body are guaranteed.

    The brand AutaSon originated from the exquisite manual sewing technology in 1871, blending European fashion elements, creating the elegant and elegant appearance of AutaSon men's clothing, showing the extraordinary temperament of the owner, and defining the luxury essence with comfort and comfort.


    sample


    Kim Po Hui men are more willing to spend money.


    Jinbao Street brings together high-end properties such as Hongkong Horse Club, top car shop, Jinbao Hui Li Jun Hotel and so on. It is certain that the crowd here should be regarded as one of the high-end business people in Beijing.

    According to the staff, there are more men shopping in Jinbao Hui.

    KITON annually invites Italy gold tailors to tailor the guests to the Campbell store; the guests are currently engaged in membership activities; the Italy leather brand Artioli, the third generation of the family's descendants will customize leather shoes and leather products for the distinguished guests of Jinbao Hui; in addition, VERTU phones and so on are selling exceptionally well, though the traffic is not large, but the unit price is very high.

    In addition, the art space of Jinbao Hui often hosts some art exhibitions, attracting many high-end people's attention.

    {page_break}


    Phenomenon 3


    Knowledge mall gradually turned to two or three tier cities for gold rush.


    People living in the northern cities such as Guangzhou and Shenzhen have been shopping abroad and buying abroad. It is common for cosmetics and luxury goods to be bought abroad, which is bound to have an impact on the local high-end shopping malls.

    Although many high-end shopping malls in Beijing are ready for business, many people of insight and branding have already targeted China's two or three tier cities.


    According to the World Luxury Association's survey report on China's luxury goods consumption cities in 2010~2011, the top three of China's luxury consumption ability are Hangzhou, Wenzhou and Qingdao.

    The French luxury brand LV has opened 27 stores in 22 cities in China, including Changsha, Xi'an, Qingdao, Xiamen, Wuxi, Wenzhou and other two or three cities, while Ningbo and Hangzhou have gathered almost all of the international luxury goods.


    Roger Farah, President of the US top luxury brand Ralph Lauren, recently said at a luxury forum that consumer demand in many two or three line cities is being released, and new markets must be opened up in addition to increasing investment in the first tier cities.

    Many luxury brands have already started their strategic layout.


    Besides the layout of the first tier cities, luxury brands enter the two or three tier cities, first of all, they see huge purchasing power.

    China's rapid urbanization and the growth of wealth outside big cities have bred a large number of luxury consumers in the two or three tier cities.

    In 2008~2009, more than 60% of China's luxury consumption growth came from two or three cities, such as Zhuhai, Shaoxing and Wuxi.

    According to a survey by McKinsey, Beijing, Shanghai, Shenzhen, Guangzhou and other cities now concentrate about 30% of the Chinese rich, but by 2015, 75% of the rich will live in two or three line cities and some non coastal cities. The two or three tier cities will be the main battleground for the future of luxury consumption, which is also the main driving force for many luxury brands to catch up with China's two or three tier cities.


    Another important reason is that the residents of the two or three tier cities may not be as convenient as the first tier city residents to go abroad. Therefore, they have a strong demand for foreign luxury goods.


    Not to divide the cake, but to make the cake bigger.


    Huang Xingling, director of China World Trade Center mall


    There is no denying that there are more and more high-end shopping malls in the CBD area. Many people are worried that the competition pressure will not be too great.

    But I think competition is a good thing. It can promote new and unusual shopping malls. Whether it is the introduction of brand or service facilities, it will go up to a higher level before the shopping mall will have personalized and differentiated development.

    Instead of dividing up the cake, everyone is making the cake bigger.

    Foreign advanced experience also tells us that competition is good for businesses, brands and consumers.


    For shopping malls, the shopping area is shrinking and the area of entertainment and entertainment is expanding.

    Because of the impact of online shopping, shopping malls are no longer the pure shopping places in the original sense, but are the places for friends to gather, chat and relax.

    While meeting the material needs, spiritual needs are equally important.

    Perhaps, after a cup of coffee, you can buy a dress, or go to a favorite brand store before the movie begins.


    Shopping mall needs four conditions.


    Zhao Xiaodong Sparkle Roll Group Limited CEO / Vice Chairman


    A business success requires four conditions:


    First, pportation should be convenient.


    Second, the composite ratio is clear, shopping malls, hotels, office buildings, apartments, commercial complexes are not short of passenger flow;


    Third, department stores should do well, although SHOPPING MALL is more, but department stores are still Chinese characteristics.

    With discount and coupons, SHOPPING MALL is not as good as a department store.

    SHOPPING? MALL are all single businesses, but department stores can integrate resources and operate together.


    Fourth, the sale of cosmetics is very important.

    In the Beijing market, cosmetics are very strong in all good shopping malls.

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