China's Largest Leather City Enters The Central Plains

The hometown of Jin Yong, a knight errant in Zhejiang, Haining, a small leather industry has also written three articles of great Kungfu: "out of nothing", "making a mountain out of a molehill", "digging a hole in the river". These three skills "unique skills" have made Haining Leather City, a A share listed company with a market value of 14 billion yuan, and a leather industry with an annual output value of 20 billion yuan.

The largest leather market in the world that affects the world is to open a semicolon in Xinxiang, Henan, and build the largest leather trading center in the Midwest. In July 27th, the "Central Plains Economic Zone to undertake the coastal industrial transfer and China Leather Industry Development Seminar" held in Haining, Zhejiang, the leather industry "Qian Tang River" and "the Yellow River" handshake dialogue, entered a new starting point.

　　 One Leather and fur Business owners' "love and hate"

"I really love and hate Haining's leather city to Xinxiang." Zhu Weiming smiled bitterly.

Zhu Weiming is the general manager of ntrl clothing limited and is also the Secretary General of the leather Designers Association of Haining, Zhejiang.

His "love and hate" has two meanings: go along with them, their products are not sold, and the expansion of other places is really not enough energy; if they do not go, they will not abandon the big market of Henan.

Zhu Weiming was born in 1975. Leather industry For 15 years. In the fur industry of Haining, his company took the lead in leisure and fashion. Today, 100 thousand fur garments can be produced annually, and the scale is the highest in the region.

In the end, Zhu Weiming decided to move from Qian Tang to the Yellow River and open a flagship store in Haining Leather City, Xinxiang. Though very entangled, he did not hesitate to make such a decision. Because if I delay, I want to go to Xinxiang.

Haining leather city has more than 2000 merchants, while Xinxiang Haining leather city has only 306 shops in the volume of nearly 80 thousand square meters. It is a "honor" for merchants to "go to Xinxiang" on the market side by hand.

At the same time, North Xinxiang, Zhejiang Snow Leopard Dress Co., Ltd., Zhejiang Saint Ni Leather Fashion Co., Ltd. and other well-known leather enterprises.

Snow leopard is "the first brand of Chinese fur coat", which was founded in 1984 and was the earliest leather manufacturer in Haining. It sold its products to Henan as early as the start of its business. But it is the first time that a company has opened its flagship store to Xinxiang.

　 "Leather first share" changed out of nothing.

Zhu Weiming is willing to follow Haining's Leather City, because this platform is the stage for their achievement in life.

In 19 years, Haining has become the largest and most influential professional leather market in China. At present, Haining headquarters has a total construction area of 770 thousand square meters. Management More than 2800 households, the annual turnover of nearly 10 billion yuan, the market traffic last year 4 million 550 thousand passengers. How many tens of millions of billionaires have been directly and indirectly created by this stage?

"Out of nothing, make a mountain out of a molehill, dig a hole in the river." Twelve words, the chairman of Limited by Share Ltd of China Leather City of Haining has disclosed the unique skills of Haining leather city.

He explained that the economy of the "out of nothing" economy is the most viable, and it is a fine and high value-added economy. Haining does not produce leather, and its sales target is not in Haining. However, such a county level city is simply making a single leather product into 20 billion yuan industry and making a listed company with a market value of 14 billion yuan; "making a mountain out of a molehill" means that Haining will put a fashion show into a million miles, a leather fashion week for 12 days, a design contest to retain many design talents, etc.

　 The price difference of thousands of dollars attracts the luxury consumption of the civilian population.

The leather men outside are running to Haining, and Haining leather city runs outwards.

Xinxiang, Henan, is the third expansion station of Haining leather city. It will be open in the end of September this year and will officially open in October. Prior to that, it opened the Haining leather city of Shuyang, Jiangsu, in 2008, and opened Liaoning's Tong Er Bao Haining leather city last year. Next year is Chengdu, followed by Beijing.

In Haining, women are lost in the sea of shopping, which is made up of delicate bags, fashionable fur and expensive fur. Men can hardly keep calm. This scene of "crazy sweeps" is expected to appear in Xinxiang.

Haining's leather city has a "fatal attraction" to China's "civilian luxury consumption" group.

Reporters learned that in the department store, the fur price of 30 thousand yuan, in Haining, the price is more than 10 thousand yuan; in the mall sells five thousand or six thousand yuan leather clothing, in Haining also one thousand or two thousand yuan.

Ren Youfa, chairman of the China Leather City Limited by Share Ltd, said that fur and leather clothing have become fashionable clothes. In the Yangtze River Delta, many people have two or three pieces of leather in wardrobe. The consumption gold period of this industry has arrived, and the proportion of sales growth in recent two years is over 25%.

Zhu Weixiang, general manager of Zhejiang snow leopard Garments Co., Ltd., told reporters that although the sales volume of Henan market accounted for the proportion of snow leopard overall sales is not very large, but the two years of rapid growth.

　 Henan's leather industry will be promoted by the factory's heel.

These 35 years have been a golden opportunity for Henan to welcome the transfer of coastal industries. In the tide of industrial transfer, the transfer of manufacturing industry is most noticeable. The trend of industrial transfer in the circulation industry led by Haining leather city is worth noticing.

The leather city of Haining, Xinxiang, is jointly built by Xinxiang Tian Xi home and Haining Leather City, Haining leather city holding 51%. Later, the XinXiang Railway Station can walk 46 meters into Xinxiang Haining leather city.

In the planning of leather city in Haining, the market will gradually attract Haining's leather manufacturers to move the factory to Xinxiang. Zhang Huiyu, President of Henan business association, said that in Haining, the monthly salary of an ordinary sewing worker can reach 8000 yuan to 10 thousand yuan. Henan's relatively low labor costs and the broad consumption market of the 100 million population are still attractive to leather manufacturing enterprises.

This pattern of market and factory shift is expected to drive Henan's leather industry to a new stage.

Leather resources in Henan are relatively abundant. Zhoukou is known as the "Nanpi capital" in history. Jiaozuo's Mengzhou sang Po village is also known as the "hometown of fur". Haining leather city settled in Xinxiang will undoubtedly promote the consumption of leather and promote the development of leather industry in Henan.

Ren said, leather clothing processing threshold is very low, like other clothing categories, buy a few sewing machines to go back to run a factory, technology can come from Haining, so that 35 years later, Xinxiang will be the main form of an industry. "Henan has a population of 100 million, which is larger than that of many other countries. Henan's leather industry must focus on its huge consumer market, which is Henan's greatest strength. " He has confidence in the potential market of leather in Henan.