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The International Route Is Fixed By

2011/7/30 17:00:00 65

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The Eleventh China (China) Shenzhen international brand clothing & Accessories Fair

A few days ago

At the opening of the Shenzhen Convention and Exhibition Center, more than 1000 clothing brands gathered at home and abroad. The leading brand of the high-end men's wear industry -- Kaltendin card Dun ton has brought a high order custom feast called "sky city".

According to the introduction, Kaltendin city of the city of sky, by the exhibition,

Leisure time

The three functional areas of business and personal experience construct the "sky city", which fully demonstrates the essence of Kaltendin's life.

The exhibition area adopts innovative display methods, integrates the concept of dress guidance, carries out thematic display with different styles and colors, and presents different dress grade proposals for guests. In the experience area, the Kaltendin Vittorio, the famous international custom designer Vittorio Belvederesi and the experienced senior dress consultant, tailor the clothing for the guests, and provide hundreds of selected fabrics to show the perfect technology, so that the guests can feel the advanced custom tailoring skills of the Centennial style. The leisure business district is decorated with elegance, ingenuity, and a sense of belonging.

At this event, the Senior Order master of the golden dinton is unveiled. The famous Italy international custom master Vittorio Belvederesi and the world scissors Federation golden scissors award are presented.

Get

Yin Chunyuan became the first member of the grand master regiment.

It is reported that the Senior Order master of the brand will be invited to join the masters group in the near future.

In the future, it will set up a master group composed of 10 to 20 international top tailor masters to provide a leader level customization experience for successful Chinese and world business leaders.

Shen Yongfang, President of Shenzhen garment industry association, thinks that the brand is high-end.

Location

The men's clothing brand, classic rubbing and fashion design, exquisite fabric, exquisite cutting and sewing technology have won the favor of many mature men, and quickly formed a good reputation, a large number of loyal customers have been harvested, and continue to lead the field of men's wear market in the domestic market.

It is understood that the card Dun Clothing Co., Ltd. was founded in 1993, is a rich experience of well-known clothing brand operation company.

From the beginning of its founding, the operation team of the company has highlighted its concept of "internationalization".

At present, the design team of the team includes two parts: local designers and Italy designers. The craft team is made up of Italy, Japan and China craftsmen, and the experts in charge of store space design come from Italy. This cooperation has been close to 10 years.

Cardan Dun's fabrics, including accessories for Western-style clothes, shirts and sweaters, are made of the same materials as international brands, such as Zegna and SCABALL, which are imported directly from Italy and the United Kingdom. Processing is carried out in China. Some of the processing plants themselves have taken orders from international brands. Carton Dun's advanced custom garments are both made in China and in Italy.

The global layout of the industrial chain is an important part of the international brand strategy of the brand.

Yan Xiaoqian, chairman of the company, said in an interview with reporters that "card Dun ton" was determined to take the road of internationalization from the early stage of development, and registered in China, Italy and some Madrid conventions.

In the development of products, there are design teams from Italy. Each year, 2~3 series is launched, with more than 400 designs per season. The craft team is made up of Italy, Japan and Chinese craft masters. The experts responsible for store space design come from Italy, and this cooperation has been close to 10 years.

nowadays

The international brand operation of "card Dan ton" is mature day by day.

For the future development, Yan Xiaoqian said, "card Dan ton" will continue to adhere to the internationalization strategy as always, let the brand be more valuable, in order to win more consumers' favor and respect.