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Upgrading And Upgrading Of Footwear Industry

2011/7/30 16:45:00 61

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According to the Fujian inspection and Quarantine Bureau issued a statistics: 1-5 months in 2011, Jinjiang Port imported salted cowhide 373 batches, 26957.4 tons, 70 million 568 thousand U.S. dollars, an increase of 9.4%, 21.5% and 171.6%, respectively, compared with the previous year, a total of 93 batches, 8163.3 tons, 18 million 242 thousand U. S. dollars were added to the Shishi port.

Other ports did not enter the salted hide.

It is reported that salted cattle hide mainly from the United States, Australia and other countries and regions.

The Fujian inspection and Quarantine Bureau also issued a statistics: 1-5 months in 2011, Jinjiang port.

Exit

The 173 million pairs of shoes and shoes, the value of $830 million, grew by 6.16% and 26.17% compared with the same period last year, of which 45 million pairs of shoes and shoes were exported in May, and the value of goods was 240 million US dollars. The annulus ratio increased by 14.72% and 30.12% respectively, up 15.46% and 43.16% respectively over the same period.

From the above data, we can easily find that the growth rate of finished footwear exports is far lower than that of imported raw materials.

In this sense, is it not self contradictory? How does it appear when the export volume of finished products is low?

Raw material

In the case of large increases, are these raw materials used in foreign trade, or in domestic markets, or in other areas? What major changes have taken place in the domestic market?

First of all, from the perspective of domestic footwear industry, the profits of domestic and foreign shoe enterprises have been severely suppressed due to the impact of rising labor costs, tight money and rising prices of raw materials.

Many foreign trade shoes and clothing enterprises are just for the international front line.

brand

The price of OEM is basically controlled by these brands.

Under the pressure of rising labor costs, the prices of these enterprises can not be improved, so that they can not maintain the normal operation of the whole shoe enterprises in a low profit situation, and they are forced to go bankrupt or turn to domestic sales.

At the same time, in the international market, due to the impact of global inflation, prices rose sharply, and many labor-intensive industries from developing countries lost their price advantage.

Under the influence of these two situations, China's footwear export trade is showing a downward trend.

So, how can the footwear industry of China go through this unprecedented winter? What is the abnormal thing about the increase in the import of footwear raw materials? It is so called "Cheng also Xiao He defeated Xiao He". This "cold winter" has made Chinese shoe enterprises undergo unprecedented attacks and destruction. At the same time, it has made many shoe companies take a painful step to reform the enterprises, promote the optimization and upgrading of the product structure of footwear enterprises, and change the backward labor intensive production mode.

At present, in many foreign shoe enterprises in Jinjiang, the foreign trade orders for the sky are no longer simply accepted, but begin to be picky.

They began to gradually abandon the low-end foreign brands with low technology and low grades, and instead focus on high-end OEM, which is more demanding for production and raw materials, for foreign high-end brands. These brands often have relatively high profits, but often have high requirements for technology and raw materials.

As a result, many shoe companies are beginning to import high-quality salted cowhide from abroad.

At the same time, the increasing import of footwear raw materials also lies in the upgrading and pformation of domestic shoe brands.

At home, because the sports shoes market is basically occupied by Anta, XTEP and other domestic second-line brands, other footwear brands want to enter this field is more difficult.

Only by seeking the differentiation of brand and product and market can we occupy our place. Therefore, the sporting goods industry in Jinjiang has been changing to the orientation of leisure business and so on.

It is learnt that recently, the famous sports products Co., Ltd., in order to expand the market, has continuously launched the concept of "leisure sunlight" and launched the first series of products of the series of industrial boots to capture the market share of leisure products; even the Yi Jiabao Industrial Co., Ltd., which originally only made cotton shoes, has also opened the product diversification strategy. The products are derived from cotton shoes, which are derived from the series of shoes, series of classics, fashion series, outdoor series and other shoes and clothing series. The new positioning of the "city outdoor life" of the Yi Jiabao brand has been released. In addition, the footwear products of the alligator group have also changed from body products to leisure business shoes. Fujian Shoes Co., Ltd. has launched an outdoor brand "Tian pun Lun".

The change of positioning results in the pformation of R & D and design, and ultimately leads to a change in the demand for raw materials.

Jinjiang, known as the "shoes capital of China", started its own ice breaking journey in this "cold winter". Through its own industrial structure optimization and upgrading, it abandoned abandoned extensive production methods and embarked on a more intensive production road.

The reform of Jinjiang footwear industry will promote the innovation and revival of the whole footwear industry in China. The Chinese footwear industry will once again ascend to the top of the world footwear industry with a new look.