The Seventh Shanghai International Fashion Lingerie Exhibition Is A Collection Of Famous Brands Both At Home And Abroad.

The seventh Shanghai international fashion lingerie exhibition will be held in Shanghai Exhibition Center in from October 18 to 19, 2011.

With its brand-new image design, this exhibition will realize its new strategy, putting forward the concept of "two exhibitions and a grand meeting" for the first time.

Asia international underwear swimwear raw materials OEM processing exhibition aims to achieve the international strategy of Interfiliere's brand globalization in 2011. Shanghai international fashion underwear exhibition is committed to

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Q: please briefly introduce the characteristics of the brand.

What do you think is the most attractive brand for your brand?

How to embody the brand style and attract consumers in the underwear market?

The S:SIMONE PERELE brand was founded in 1948 by Ms. PERELE. Her lifelong philosophy is that women's bodies need emancipation to show their natural beauty.

Today, the children of P r r le are still committed to adhering to this concept in family businesses and constantly designing underwear for sexy, elegant and sophisticated women.

The history of SIMONE PERELE has been intertwined with the development of the whole society, bringing elegance, sex appeal, attention to detail and unparalleled comfort to women.

K:KUNERT socks are well known for their highly innovative and high added value, such as the cool series of EFFECT series products, which contain cool ingredients and keep their legs fresh in hot summer.

At the same time, the EFFECT series also features silk heating and silk toughening.

Our other hosiery brand, HODSON, has been leading the fashion trend.

In order to highlight the advantages of KUNERT and HUDSON, we have made special Chinese product brochures for China's marketing outlets.

T:TITI&FIFI's brand concept is underwear fashion, and its products are filled with many designs.

N:NUBRA is a kind of invisible bra. It is also known as Silicone Bra in the world. It has been popular in the United States since the end of last 90s and quickly swept the globe. At that time, the American market described it as a revolutionary third generation bra.

As the only representative of the third generation bra, NUBRA X will recommend the free and fashionable white-collar women at the age of 25-35 to the first and second tier cities in the mainland of China, and make the majority of fashion women experience opportunities through the construction of marketing outlets.

What are the difficulties encountered by Q: in developing the Chinese market?

How to overcome the brand?

S: Chinese consumers seem to be willing to be influenced by others in fashion and lifestyle, and also like to influence others.

Buying behavior is often driven by the expectation of "living standards".

I think the purchase of underwear should be more based on how we feel about ourselves than what others feel about you.

Let customers more and more aware of the intrinsic value of high-end underwear is one of the key points of success in the Chinese market.

K: although we have begun training for agents.

T: in China, most women's brand loyalty to underwear is quite high.

In this regard, our strategy is to promote our brand concept underwear fashion, which is another form of underwear, another demand, another market.

N:NUBRA X represents freedom, fashion and avant-garde. The audience in China is relatively narrow, and sales outlets are relatively cautious.

But through a large number of advertising and product experience, the company will spread the idea of NUBRA fashion and freedom to Chinese fashion women, and provide consumers with more opportunities to experience through the layout of front-line department stores in the whole country.

Q: Ou Luo Wei first proposed this year "two big exhibitions, a feast".

To achieve the global strategy of Interfili re brand globalization, Asia international underwear swimsuit raw materials OEM processing exhibition was stunning, while Shanghai international fashion.

T: as exhibitors, we are full of expectations for famous colleges.

She is a shining point of the exhibition, which can attract experts, buyers and franchisees from underwear industry at home and abroad to explore the fashion trend of underwear development.

She will enhance the visibility of the brand, and will bring unlimited business opportunities.

N: for manufacturers, Shanghai international fashion underwear exhibition is a good platform, we can present advanced technology and ideas; for the audience, it is a concentrated gathering to understand the function and development trend of underwear products.

K:KUNERT decided to attend a famous college and present a new concept of our retail store.

We need such an open atmosphere to attract domestic retailers and regional agents.

Q: what is your appeal for this exhibition?

Now many

S: we believe in complementary advantages.

SIMONE PERELE has accumulated 63 years of experience in underwear and tights market. This is one of our strengths.

We want to find partners who can complement each other and integrate them perfectly into the Chinese market.

K: we want to expand the existing retail store network and find more regional distributors and store partners in all parts of China.

KUNERT will support all regional distributors, and the specific operation will be carried out by China's general distributors.

T: first, agents and Brand Company are a whole, representing the brand image of the company. They should have a strong sense of responsibility and teamwork spirit. Secondly, they need to have certain economic strength and ability to open up the market.

N: the purpose of our exhibition is to recommend the free and fashionable concept of NUBRA to the vast majority of Chinese women through this professional platform.

The agent is our partner, so we call it a high firepower.

What kind of new products will each brand bring in the upcoming Q:?

S: originated from the idea of SIMONE PERELE and its pursuit of perfect fit and comfort. Our Aloa-Vera lace2011 spring summer new product has excellent skin adhesion characteristics.

In the new products of autumn and winter, we will launch the Caressence series.

"When the underwear embraces the skin," this series is made of hand-made aloe lace and the most advanced knitted fabric (spacer 3D) perfectly integrated, resulting in the ultimate comfort and comfort effect.

K:KUNERT will

The invisible bra provided by N:NUBRA has the characteristics of no shoulder strap, no strap, multi flower pattern and long wearing.

She will make women fully enjoy the sense of freedom without losing their sense of fashion.

Q: what do you think of the trend of underwear in 2012?

S: we think the trend is continuous.

Over the past few years, the trend of development has been more and more comfortable, and more and more respect for physical choices.

Never forget that a woman first wants to derive from the grace of nature, and never compromise on this point.

K: I think plastic products will be the future trend of underwear and socks.

T: ecology and environmental protection will surely be the general trend of the industry.

We will strictly control the materials and packaging of the products and choose environmentally friendly materials whenever possible.

N: modern bra has developed comfortableness and functionality after decades of development.

There will be a new breakthrough in environmental protection and freedom in 2012, and new technologies and patents will continue to emerge.