Zhang Congming: Camel Boy'S Step-By-Step Brand Development Road

Zhang Congming, chairman of Mingwei shoes and Garments Co., Ltd.

China's first young outdoor sports equipment brand was born

In the past ten years, the shoe industry in Jinjiang has launched a wave of brand creation. Many large and small brands are standing on the ground of shoes. The 08 year financial crisis has brought the brand boom to a new height. Many foreign trade oriented shoe companies have turned their vision to China.

In this wave of brand creation, Zhang Congming realized that the development of enterprises is facing a new challenge. After careful and thorough market research and research, he decided to create his own brand. However, at the moment of homogenization, what brand will become the first problem facing Mingwei company?

"Before making camel children's brand, outdoor activities were very popular in the European and American markets at that time, while in the country, only the outdoor equipment for adults was relatively popular, and the market for young outdoor equipment was still blank."

With years of experience in foreign trade, Zhang Congming was inspired by the European and American markets. In 2009, Mingwei shoes and clothes founded camel boy outdoor equipment brand.

"We are the first enterprise to put forward the concept of outdoor sports for teenagers, and also the first enterprise to locate young outdoor sports equipment. In this process, we have won time and space."

Zhang Congming is proud of the company's first concept of "youth outdoor sports".

However, in the process of production and production, Zhang Congming still encountered some troubles. "Our team used to mainly produce shoes, but the production technology on clothing was relatively weak, and the production of outdoor equipment was usually matched by the whole body. In order to ensure product superiority, we did a lot of preparatory work in the early stage. After a lot of comparative investigations, the outdoor clothing manufacturers with good reputation in the industry reached a cooperation to solve the problem of clothing production."

In addition, chairman Zhang Congming also stressed that in order to ensure the quality of products, the selection and production of raw materials for shoes making have been carried out according to the most stringent standards, which has virtually increased the cost, but it is not worth comparing with children's health.

After a few years of development, camel children's outdoor brands have spread all over the country, which is closely related to Zhang Congming's keen business insight and strict control of product quality.

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Consistent with love to create love outdoor brand

In many years of experience in brand operation, Zhang Dong summed up a set of love theory: "we have been in the spirit of" walking with love "brand concept, with love to create every pair of camel children's shoes.

Zhang Congming said that children are the pillars of the country's future. Paying attention to the healthy growth of children is the primary concern of enterprises. Therefore, Mingwei should integrate the love of the children to create every pair of camel children's shoes. Only in this way can we truly create the shoes that give parents reassurance and children's happiness.

On the product, camel children shoes choose high quality shoes materials, strictly carry out production design according to professional outdoor technology, pay attention to improving the technical content such as skid resistance, waterproof and wear resistance. At present, camel children's shoes already have these patents.

Camel children's shoes are also fashionable in their efforts to ensure the high quality of camel children's shoes.

Both inside and outside products provide a strong guarantee for the development of camel children's shoes.

Love management create love team

In the face of his shoemaking team, Mingwei always maintains the concept of "healthy team is the biggest wealth of an enterprise". In life, the company provides free meals for employees, except for the provision of staff dormitories. The ingredients for the canteen are carefully selected and purchased, which is rare in the industry.

While paying attention to the quality of material life, it is also a matter of concern for employees.

Caring for each and every aspect, warm the hearts of every employee, and caring and caring is a team that is also full of love. Under the company's concern, the whole company creates a pair of camel children's shoes full of deep emotion.

In addition to the attention and control of the managers, the direct producers' intentions are directly related to the quality of the products.

"We often talk to our employees about the brand culture of" walking with love ", telling employees that we should always have two hearts in the process of making shoes: not only to win the hearts of children, to satisfy the children's appearance and comfort, but also to win the hearts of their parents and ensure the quality of their shoes.

Zhang Dong said that the process of making shoes is not a simple shoe forming process, but also an important embodiment of an enterprise's sense of social responsibility and mission.