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Internationalization Of Chinese Convention And Exhibition Enterprises Still Stays In The International Stage Of Introversion.

2011/7/31 11:12:00 42

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Internationalization Of Convention And Exhibition Enterprises

Internationalization of Chinese Convention and exhibition enterprises remains

Introverted type

Internationalization stage is not only the pace of foreign investment

slow

It is not yet possible to control the market of other countries through capital operation. Even the introduction of foreign capital faces enormous challenges.

Statistics show that since the reform and opening up, China's Convention and exhibition industry has been growing at an average annual rate of 20%.

The industrial characteristics of the exhibition industry determine that China's exhibition industry is facing from the very beginning.

Internationalization

Competition, the internationalization of exhibition enterprises is the only way for China's MICE industry to face fierce international competition.

Red Diamonds industry experts believe that the internationalization of China's Convention and exhibition enterprises is still in an introverted stage, and it is still only an initial stage. This is mainly manifested in the following aspects: first, foreign exhibition companies are stepping up their establishment of branch offices or offices in China.

For example, last year, the French reunion company and the German Frankfurt company were in the influence of SARS, the layout of Shanghai and Beijing branch; second, foreign famous brand exhibitions have been pplanted to China.

At present, many famous exhibitions abroad are all

pplant

To China, such as CeBITAsia of Germany, ComdexChina of the United States and more specialized Nepcon and Semicon have been pplanted to China; third, foreign exhibition companies and domestic exhibition enterprises have formed joint ventures and cooperative exhibition enterprises, and jointly held exhibitions in China.

Apart from the example of Sino foreign joint venture, Shanghai New International Expo Center has many other joint ventures and cooperation operations. For example, at the end of last year, Frankfurt and Guangzhou Guangya Exhibition Company co operated the optoelectronic exhibition.

The two jointly run such exhibitions, but one is responsible for internal exhibitions, one is responsible for outreach, and achieves rapid international and domestic exhibitors' docking.

At the end of last year, the Shanghai Bohua exhibition company affiliated with the Munich company also founded the Bojian exhibition company with the company of the company of Asia, and this year, it runs the exhibition of building and ceramic brands in Shanghai.

Fourth, the parties concerned should further expand the domestic convention and exhibition market and allow Hongkong and foreign exhibition enterprises to set up in mainland China under certain conditions.

Sole proprietorship company

。

It can be seen that at present, the internationalization of China's Convention and exhibition enterprises still stays in the international stage of internalization, that is, only to some extent, the introduction of foreign capital, the establishment of joint ventures, cooperative ventures and wholly foreign-owned enterprises, and the slow pace of foreign investment, and the control of other countries' market can not be controlled by capital operation.

Generally speaking, enterprises should have certain conditions for internationalization, especially for enterprises to invest abroad, such as larger enterprises, stronger risk resisting capabilities, strong capital strength, and high management level. However, at present, China's exhibition industry does not have these conditions, and even the introduction of foreign capital is facing great challenges. This industry development situation seriously restricts the internationalization process of Chinese exhibition enterprises.

But in an open economic environment, the development of MICE industry can not wait until China's exhibition industry is strong enough to invest abroad, because Chinese exhibition enterprises are likely to be defeated by the competition from multinational exhibition companies in the world before they have grown up.

Even if China's Convention and exhibition enterprises can develop smoothly, they will also face the embarrassing situation that the international exhibition market has been carved up by the world's exhibition power.

For many foreign exhibition companies, China's exhibition industry is a huge potential market. With the cancellation of barriers to entry of trade in services, the channels for entry into China's Convention and exhibition market are more open, and the competition in the domestic convention and exhibition market is becoming more and more internationalized.

In addition, accession to the WTO will bring advanced management experience and exhibition technology to the domestic exhibition industry.

Facing the opportunities and challenges brought about by the entry into WTO, China's exhibition circles should make preparations for two aspects, namely, lay down industry laws and regulations within the territory, and familiarity with international rules as soon as possible.