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Quanzhou Brand Adi Wang Holds New Product Launches In 2011

2011/8/2 9:26:00 640

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ADI sporting goods (China) Co., Ltd.

ADI sporting goods (China) Limited company It is the first leading enterprise in the footwear industry of Quanzhou to implement the modern joint-stock system (non family type). The company integrates development, production and sales as main body. Gym shoes , Sportswear Sports equipment and so on. The company has world-class production equipment, first-class management personnel, first-class product quality, first-class service quality, first-class business reputation. The humanized management and scientific management system make the company more competitive in the fierce market competition. The company adheres to the leading strategy of science and technology, innovating development strategy, actively introducing and developing advanced technology, and developing advanced sports products in the leading market with scientific concept of movement and superb avant-garde technology.
The company adheres to the concept of "benevolence" and "righteousness" as the first marketing concept. It is honest and upright, honest and trustworthy, pragmatic and innovative. Compete for the first and win the market. gold medal 。 We should strive to create well-known trademarks in China and create internationally renowned brands.

The theme of July 27, 2011 is "adieu King Ju Sheng", the ADI king in 2012. Spring and summer New product launches in Fujian Quanzhou The headquarters is held in a grand way. The new sportswear is outstanding. major At the same time, it also highlights the true nature of its youthful vitality. The theme of this conference is "constantly surpass yourself, gather more winning elements, and make sportswear and sports spirit in the same place". The success of the conference created the social influence of "ADI king" as the leader of national sports brand. {page_break}

In this spring and summer New products Adi Wang will be in the season. commodity The experience of successful performance in the market, combined with the current concept of sports products for consumers and the new concept of international fashion masters, integrates fashion, sports and life into new products. It also introduces several classic items, such as classic sports, swimsuit sports, vigor sports and campus sports. product It creates a simple and romantic sport style based on the blue sky, sunlight and sea motion patterns.

At the press conference, not only did the Chinese style basketball team, Adi Wang, China dragon. Marvellous Performance, and in 2011, happy girl Fujian District top 30, network red man Jiang Junyan also came to help. T models, this season, Adi Wang is rich. Originality The color line and the style of self cultivation are effectively displayed, so that the people present enjoy the beauty and impact of the sportswear; the music performance of Adi Wang, the Chinese dragon, the happy girl Jiang Junyan's exquisite singing and dancing performance, combining sports clothing, sports and amusement together to push the brand of ADI to the extreme. {page_break}

In the past, the goods of Adi Wang brand Whole country The major cities have been listed continuously, and have achieved good results. The confidence of franchisees is unprecedented. Up to now, there are 21 provinces' general agents under the line, and more than 2000 national stores have achieved a jump in speed and quantity. domestic The market has been innovating frequently, and goods are very popular with consumers. In the future, Adidas will increase its investment in the network platform, especially the "Taobao network". It will transform the ideal of supporting online transactions to reality through integrating resources under the line. In the second half of 2011, Adi Wang will increase the development and production of network funds, and transform the offline stores into a pilot shop under the "Taobao network". In order to set an example for the integration of e-commerce platform with traditional brands, the volume of Taobao online transactions exceeded 100 million yuan in 2012, and the volume of transactions under the line continued to be stable at 500 million yuan.

In 2011, Adi Wang will become a sportswear partner in Norway, Hungary, Panama and other countries at the World University Games, pushing the value of Chinese national brands to the international market. In the past decade, ADI has been committed to changing the concept of attitude, that is, sportswear can not only be used for professional sports competitions, it can be fashionable, dynamic and popular. Clothes & Accessories " Adi Wang has become the main representative of the "fashion movement". In the future, Adi Wang will be duty bound to continue this new concept.