Hongkong Continues To Invest Heavily In Beijing.

Hongkong's leading luxury brand store, Lane Crawford, will celebrate the grand opening of Beijing new store on October 27, 2007, marking a new milestone in its business. Lian Kai Fu Beijing new store is the first high level specialized store in Beijing to gather many international brands. It provides customers with unparalleled shopping experience, world-class services, as well as men's wear, women's wear, footwear and accessories, high-grade jewelry, household and lifestyle items, cosmetics, etc., which are carefully purchased by senior experts from all over the world. Miss Wu Zongen, President of Beijing new store Lian Lian Carver, said: "the retail mode of self procurement of goods enables LK to present all kinds of unique products that are carefully selected to customers and provide them with standard and consistent high quality services and an exciting and noble shopping environment." The new Beijing store is located at the newly opened Financial Street shopping center in Beijing, covering an area of nearly 8000 square meters, bringing together more than 600 brands, including internationally renowned designer brands, and more than half of the brands first appeared in Beijing, which will definitely bring customers new shopping experience that they had never seen before. Financial Street shopping center is the newest shopping center in Beijing. All the tenants are famous international retail brands, such as Louis Vuitton and Gucci, while Lian Crawford is the main business of Financial Street shopping center. The shopping center is designed by SOM, the world's leading building company. It is located in the heart of Beijing's thriving financial district. It is also a place for the world's top financial institutions to compete with five star hotels. The new Beijing store has three floors. It is designed by the world famous construction company, Pushelberg, which has been designed by the Hongkong international financial center and Taigu Plaza store. It has used rare and excellent building materials and added unique innovative design elements, such as the seamless form and the strong contrast between different materials. Designers skillfully blend different elements, such as the classic metal display rack and the highly innovative high-tech sports shoes exhibition stand, integrating traditional and new elements. In order to highlight the artistic atmosphere of the shop decoration, the Beijing store has specially invited world-renowned contemporary artists Cara barer, Dennis Lin, Mascia Manunza and Qin Chong to create exquisite works for the new store. At the same time, in order to express the diversity of capital culture and art, the exhibition will be held by Karen Smith and Ray Lee as an art consultant. The exhibition will be an exhibition of Visions of the Unexpected, featuring works from Chinese contemporary artists Zeng Hao, Shi Jinsong and Wang Peng. Customers walk to the gate of Beijing store. First of all, a large wavy glass exterior wall is highlighted, highlighting the constantly updated window design and the latest selection of goods in this area. In order to maintain the artistic and unique characteristics of Lian Crawford, Beijing store has set up an elegant and elegant spiral staircase, which is directly from the first floor to the two floor. When customers patronize women's shoes and accessories, they will see the latest shoes and handbags, all from Christian Louboutin, Chlo, Jimmy Choo, Miu Miu, Sergio Rossi and Stella McCartney and other international brand names. Through the shoe accessories area, a large 16 meter high multimedia curtain wall stands across the three floor of the new store. In addition to the continuous display of the fashion show in Milan and Paris, it also shows the specially licensed works of art and video materials, which are highly ornamental and impacting. Walking through the multimedia curtain wall and meeting with customers, the jewelry designer of the world is a gorgeous masterpiece, decorated on the branches of chrome metal made of unique shape, which leads to the unlimited imagination of customers. With the carbon wall as the lining, it is full of amber brilliant brilliance. This elegant and refined design is another unique landscape of Beijing. Unlike the chaotic and noisy environment of traditional department stores, the cosmetics area of lickford Beijing store is like an exhibition hall. The quiet stone shone gently, creating a comfortable and tranquil environment, allowing customers to appreciate the best make-up and skin care products, and to resonate with the beauty of health. Giorgio Armani, Gucci, Herm s, Salvatore Ferragamo and Vera Wang perfume are all displayed on perfume walls. Whether male or female customers, there are various kinds of skin care products to choose from, including Dior, La Mer, Lanc me, Shiseido, SK-II, Yves Saint Laurent and other brands. When customers choose cosmetics, Lian Carver's senior beauty consultant will provide personalized skin care and makeup advice for different customers. When customers move to the two floor, they can reach the international designer ladies' brand area. The design is like a luxurious and elegant Pavilion. The special wooden screen is arranged in a three-dimensional way to add elegance to the indoor environment, while the walls around it contain texture. The surface is decorated with charcoal and white flowers. The brands displayed include Alberta Ferretti, Alexander McQueen, Burberry Prorsum, Dries Van Noten, Emilio Pucci, Givenchy, cable, cable, and so on. The international designer menswear brand area is located on the other side of the staircase. The brand shown is from Armani Collezioni, Miu Miu, Neil Barrett, Pal Zileri, Raf Simons, Rick Owens, etc. In order to further provide a unique and distinguished shopping experience, Lane Crawford, through its leading personalized service, lets customers feel at home and inspires their fashion inspiration. These five star services include concierge service, cosmetics concierge service and personal style design. Walk to the three floor of Beijing store. Customers can indulge in the music enjoyment of iPod Playstation, or take a rest in CD area, and read fashion magazines from all over the world. Near the CD area, it is the most fashionable fashion and denim dress brand series selected by lincford for ladies. It includes 3.1 Phillip Lim, Acne Jeans, D&G, Galliano, House of Holland, Moschino & amp; and Jeans. In addition, ladies can carefully select different designers and modern brands in the independent underwear area, such as Dior, D&G, Eberjey, Elle Macpherson Intimates, La Perla, Vannina Vesperini, Vera Vannina and other professional underwear brands with sexy and artistic sense. In the field of modern men's wear, Lian Crawford prepared shoes for Homen, Munich and Puma for her customers, together with handbags and T-shirts, and displayed them on a mobile conveyor belt. In addition, the area has a Japanese Origami theme area, decorated with folded metal walls and sharp lines, creating an artistic original space. It is the best place to display Armani Jeans, Diesel, McQ AlexanderMcQueen, Raf by Raf Simons, Ugo Cacciatori and other brands. To add new clothes to home furnishings, such as buying your own gown, the lien Crawford shop in Beijing has set up a very large home and life fashion area, bringing together all kinds of home accessories. For example, the exquisite crystal series is placed in a multi faceted round glass decoration, making customers like walking in the crystal ball, holding the top crystal brand of the world's best crystal works, including Lalique and Waterford Crystals. Customers can also find top brands of textiles, tableware, furniture, porcelain and home furnishings from all over the world, including Agnona, Dibbern, Established & Sons, Frette, Missoni, Pratesi, Vera Wang and William Yeoward. The interior design of Lian Lian Crawford's Beijing store, ingeniously integrates art and merchandise, makes the shopping experience sublimate to an unprecedented level, and brings new comments to Beijing and even China.