Lanzhou Shoe Makers Also Have To Work Hard For Half A Year.

"There are no high cylinders on the feet and on the ground when they walk."

This is the interpretation of "shoes" in the modern Chinese dictionary. In view of the prevailing market trend, it is hard to avoid some "behind the scenes".

As a commodity, the role that shoes play today is not simply for walking, but for the extension of the individuality and taste of the public.

Shoemaker shops are numerous. Only in the bustling Xiguan Business District of Lanzhou, on the Zhangye road and Yongchang Road, can there be all kinds of shoe stores with large and small sizes. Among them, the larger professional stores are "hundred letters", "glory", "big Taipei", "three powers", "Wen Shi" and so on. Popular sports stores such as "XTEP", "Nike", "Adidas", "Anta" and "de Hui" can also be found.

3 kinds of business models, according to shoemaker, regardless of the specific varieties of operation, the shoe store's business models can be roughly divided into 3 types: rent selling, direct selling and selling.

The so-called rental sale refers to the shoe traders from Lanzhou's large footwear wholesale market or field purchase, in the shopping mall rental counter sales; direct selling refers to the operator set up an independent store, directly supplied by the manufacturer sales, most of the products are famous brand products; Sale shoes are divided into two kinds, one is the famous brand, one is the brand with unique style but unheard of.

Half a year is the off-season. Aunt Li is an old merchant in a shopping mall in Zhangye road. 90% of the leather shoes sold are wholesale from the northwest shoe city.

Because the shopping mall strictly prohibits the sale of leather shoes, Aunt Li has a stomach of bitter water: "the main customers of our shopping malls are those middle and low income groups. The price of a pair of leather shoes is higher than 90 yuan, plus the counters, labor and other expenses, not selling 120 yuan, even the capital can not get out.

Leather shoes have no obvious clothes for changing season. How many pairs of shoes can a person buy all the year round?

Except for 1, 2, 5, 6, 9, and October, the remaining half year is basically no business. "

It is reported that, like aunt Lee, the monthly income of rented businesses in the peak season can reach three thousand or four thousand yuan, while the income in the off-season is only about 1000 yuan.

According to Li Ayi, the quality of similar business depends largely on the salesperson's "quality". If sales skills and service methods are appropriate, even in the off-season, they can maintain a surplus of 1500 yuan; otherwise, in the off-season for half a year, capital preservation is a problem.

Maori only 30%, according to a businessman in Northwest shoe city who does not want to be named, regular leather shoes produced by regular manufacturers can only maintain about 30% of gross profit after several sales procedures, while the profits of leather shoes are relatively large, and the normal gross profit can reach 80%. That is why many shoe traders like to run leather shoes.

To buy comfortable, not to buy the most expensive and leather consumer popular consumer groups, the consumption of leather shoes can be divided into two categories: cheap and fashionable.

But leather shoes are not necessarily cheap. Those avant-garde fashionable and unique styles of leather shoes are also expensive. The key is to see consumers' preferences and physique.

Another point is that the ultimate goal of shoes is to walk on your feet. It may affect your health and your mood, because "it's uncomfortable, only you know it."