Men'S Underwear Market Is Still Blank.

At present, consumers are "

First, positioning

1. how

The 50 thousand yuan start-up fund can be distributed as follows: the rent of shops for about three months is about 10 thousand yuan, the first purchase is 15 thousand yuan, the decoration is 5000 yuan, the other expenses are about 2000 yuan / month, and the reserve fund is 15 thousand yuan.

Special attention should be paid to site selection. Shops with a rent of 3300 yuan / month are almost impossible to locate in the commercial center or the golden location of the busy market. They can be rented in the street back of the department store, near the front door of the shopping mall, or near the community, colleges and factories, and within 10~20 square meters. In addition, because the target customers are locked into the salaried class and students, the decoration style needs to be refreshed and lively.

2. how to choose goods?

At present, there are two main categories of men's underwear in China: one is the daily type, the other is comfort and implicit, the other is pure cotton products; the two is the characteristic type, the product design is more exaggerated, emphasizing the taste and sexy.

It is recommended that wholesale products should be sold as usual brand products, with special products and swimsuits, suits and so on. The proportion is about 4:1..

The purchase channel can be used for the local large garment wholesale market and underwear manufacturers in Sichuan province. It is difficult for small shopkeepers to discuss cooperation with them. First, they can establish contacts with factory personnel so as to expand their business in the future.

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Two. Preparation before opening

1. display of goods.

The display of underwear needs to be distinct and distinctive in order to attract customers. Therefore, before opening, we need to learn the display of goods. We should make use of the styles, colors and fabrics of different products for comprehensive matching and placement so as to highlight the effect of selling goods.

For example, the overall display: a complete set of underwear with a human body model from head to toe can give customers a visual impression. Random display can also be used: using a fancy car with special sale prompts, a series of products with high cost performance are regularly put in order to give people the impression that "bargain is cheap".

2. shopping guide training.

Shopping guide is the soul of a small shop.

Shopkeepers must be familiar with shopping etiquette, such as tone, expression and salesmanship when receiving different customers.

3., do well with the surrounding stores so as to develop future alliances.

Three, marketing strategy

1. sales promotion

Some high cost basic funds and higher profit products can be sold together: buy one or give one, or discount directly, the specific promotion plan should be determined according to the price and price of the products in the store.

Usually, sales promotion should give customers a sense of losing money. In fact, shopkeepers can still make a small profit.

2. leaflet marketing

The production of a number of leaflets, hiring two college students, 20 yuan / hour, to nearby communities, colleges and universities issued.

Ordinary clothing stores do not issue leaflets, but for the rare men's underwear stores in the market, leaflets are essential for publicity.

3. analyze consumer psychology and seize business opportunities.

Most men are too embarrassed to take the initiative to visit men's underwear stores, so even if they open a men's underwear store, they still sell women.

Shopkeepers can buy a group of women's accessories or small sling, ladies' underwear and so on. There are not many varieties and quantities. They are mainly used to attract female customers who are in the first shop. They can use shop to send small gifts, buy instant ladies' supplies, and so on to stimulate consumers' desire to buy.

4. special service

Shopkeepers can carry out free packing and door-to-door service according to their business hours and operating conditions.

It should be noted that all kinds of costs must be calculated beforehand, and value-added services should be carried out on the premise of ensuring profits.

5. event marketing

As the turnover of small shops tends to be stable, shopkeepers can conduct men's underwear show near the crowded shopping malls.

But the cost of activity marketing is large, and the owner of the shop has to do its best.

6. product complementarity

When the store has a certain reputation and scale, it can open up a lady's underwear counter and sell "couple underwear". On the one hand, it can further develop potential customers, on the other hand, it can increase the amount of income, and can enhance the topic of the shop and attract customers' eyeballs.

But no matter how to change strategy, do not dilute the theme of men's underwear monopoly. All fine-tuning of products and marketing methods should be carried out around the "men's underwear monopoly".

Of course, if time and energy are enough, the shopkeeper can also operate a men's underwear shop.

In this way, the physical store can not only reduce the volume of cargo, reduce the risk of business, and sell every underwear is a real additional revenue.