Guo Hui, A Shoe Maker, Set Sail Again In 2011 CBA National Youth League.

CBA National Youth League is a high standard event in domestic basketball matches. The competition is divided into men's and women's teams, and after each stage and many other competitions, each of them has their own championship. According to the information of the Organizing Committee of the competition, in the first stage of the women's group competition held in 2011 CBA Youth League, Guangdong, Bayi, Jiangsu, Heilongjiang, Beijing, Liaoning, Henan, Shandong and other teams who successfully scored the top eight teams will gather in the Henan Luoyang New Area Sports Center gymnasium in from August 4th to 10th for the second stage competition. And after the women's basketball tournament, the men's basketball Youth League will also be held in Yantai, Shandong in from August 20th to 26th.

The fierce competition and appreciation of the event will undoubtedly arouse the attention of the major news media in China. Meanwhile, basketball fans will also enjoy the wonderful fighting scenes. In 2011, the National Youth League of CBA gathered again. As the logo brand authorized by the China Basketball Association, CBA sports equipment, with its unique brand advantage, integrates and optimizes efficient resources, "challenges the new heights and builds up a new level."

　 Integration of League resources CBA continuous intensive cultivation

As a strategic partner of the China Basketball Association, Guo Hui has been pouring into the sponsorship of Chinese basketball sports for many years, and has made outstanding contributions to the development of China's basketball industry. The CBA brand is a truly professional basketball brand. It has always focused on deploying the specialized brand strategy centered on basketball. It has always followed the mission of "developing the Chinese basketball industry and strengthening the CBA brand business" and taking the building of the third echelon force of Chinese basketball as a long-term task. As early as 2009, the CBA brand entered into a strategic partnership with the National Youth League and became the top competition partner of the 2010-2012 CBA Youth League. The National Youth League, as the basic platform of Chinese basketball high level league, is the cradle for training the reserve force of Chinese basketball. Obviously, the marriage between the two will bring about a win-win situation. The CBA brand alliance has accumulated a lot of opportunities, making use of the chance of events to lay the foundation for winning the future. CBA Youth League also improves the quality of the league matches and provides high-quality talents for Chinese professional basketball. The two sides jointly challenge the new heights and continue to grow towards their higher goals. {page_break}

Guo Hui, President of Ding Hui Guo Hui, said that sponsoring the CBA National Youth League matches the CBA brand positioning. The slogan of the company "challenge the new heights" is exactly the same as the spirit advocated by the league. In the future, it will give more attention and support to the training of Chinese basketball reserve forces. I hope all the athletes in the league can inspire themselves with the meaning of "challenging the new heights", motivate the team, and constantly challenge themselves and create brilliant future.

　 Join hands with women's basketball sisters to compete with CBA

In 2010, CBA brand joined the national basketball team coach Deng Hua De, with the teaching and influence of the professional coach of Chinese professional basketball, so that the brand idea of CBA can influence consumers more deeply and more widely.

However, throughout the industry, many brands have signed the spokesmen of various projects, and the company has been aware of supporting the whole brand. Propaganda And promotion, there is still an urgent need to enrich the spokesmen, especially fashion women endorsements.

Women's basketball twins, Zhang Yu and Zhang Wei, are also rarely seen in the national team at the same time. They are easy to stand out from the confused spokesmen. The club of Liaoning Hengye women's basketball team is a famous veteran veteran basketball team in China's women's basketball team. It has trained and delivered a number of excellent athletes for the national team. The two sisters have beautiful sunshine, cheerful personality and affinity, which are in good agreement with CBA brand image.

In this regard, Guo Hui company president Ding Guo Si said that hand in hand women's twin sister flowers will be conducive to upgrading the image of CBA brand specialization, which is also an important deployment of the company to develop the female market, attract female consumers, and promote the brand of the basketball industry.

It is reported that the company will follow a series of follow-up actions. Combined with spokesperson resources design and development of exclusive series products, the use of brand linkage effect promotes terminal promotion and sales. Use the image of the spokesperson to shoot publicity TVC, flat, for terminal publicity and display. At the same time, we should make full use of the Internet media to create an interactive platform for spokesmen and players, and develop offline activities that are conducive to promoting terminal sales. With a multi pronged approach, we aim to enhance the popularity of CBA brand.