Garment Industry: Improving Risk Control And Coping Ability

In the two quarter of 2011, the overall operation of the garment industry showed a steady slowdown. The main operational indicators maintained a relatively fast growth trend, but were subject to various pressures and some key indicators appeared to increase.

Key indicators slow down

In the two quarter, the clothing industry boom index was 99.7 points, a slight increase of 0.3 points over the previous quarter.

The index report shows that the clothing industry is in the "green light zone" which represents the normal operation of the economy.

In July 14th, the China Textile Industry Association and the China Textile Industry Association statistical center jointly released the first half of 2011, China's textile industry operation situation analysis and annual trend forecast report also showed that in the first half of the year, China's textile industry showed a steady slowdown.

Specifically, since the beginning of this year, the main operational indicators of China's textile enterprises above Designated Size have maintained a relatively fast growth trend, but they have been tested by various pressures and key indicators.

First of all, many factors lead to a decline in garment production.

For example, the price of the main raw materials is not stable, which affects the price expectation and ordering behavior of the customers. The tightening of funds is a great pressure on many small and medium-sized enterprises. The electricity shortage during the peak summer season has affected the production of enterprises in some areas.

In addition, the demand for Chinese textile and clothing in the international market has weakened, and some European and American orders have shifted to other Southeast Asian countries.

Secondly, textile and garment export growth slowed down.

According to the textile industry association data, from 1 to June, China's textile and clothing exports totaled US $111 billion 725 million, up 25.73% from the same period last year, and the growth rate increased 3.69 percentage points over the same period last year. But the cumulative growth rate of the textile industry has dropped 0.47 percentage points and 1.32 percentage points respectively over the first 5 months and the first 4 months.

Textile and clothing export prices contributed significantly, the volume growth rate dropped significantly.

From 1 to May, the export price of textile and clothing increased by 21.49%, and the volume increased by only 3.88%. The growth rate dropped 12.52 percentage points from the same period last year.

Compared with the first quarter, the number of orders is small and the delivery time is shorter.

Again, the sharp drop in industry profit growth is noteworthy.

current

On the whole, the garment industry has risen slightly and is close to the normal line, mainly due to the promotion of the price of clothing products and the growth of the domestic market.

According to the China clothing industry prosperity index report, the producer price of garment manufacturers rose 3.8% in the two quarter compared with the same period last year, although it fell slightly 0.2 percentage points from the previous quarter, but at a historical high.

From 1 to May this year, the total retail sales of consumer goods increased by 16.6% over the same period last year, of which the retail sales of clothing above the limit increased by 23.5% over the same period last year, higher than the social average of 6.9 percentage points.

From 1 to April, the sales of clothing products in hundreds of key markets increased by 25.83% over the same period last year, of which the price increased by 18.43% compared with the same period last year, and the volume increased by only 6.25%.

In the context of higher product prices and better consumption environment, brand enterprises have achieved better results.

Most textile and apparel listed companies are expected to maintain good growth in the first half of this year.

Among them, because the order will lock ahead of the results, brand clothing business profit growth this year is more determined.

The adjustment of industrial structure is intensified.

As reflected in the report, the investment in garment manufacturing industry continued to increase in the first half of this year.

At the end of the two quarter, total investment in fixed assets was 59 billion 80 million yuan, a record high, an increase of 87.4% over the previous year, up 16.5 percentage points from the previous quarter.

Affected by seasonal climatic conditions, investment is low in the first quarter of each year, and investment in the two quarter has generally increased.

At the same time, domestic and international factors have made pressure on the pformation and upgrading of China's garment manufacturing industry become more and more serious: domestic pformation of economic development mode and elimination of backward production capacity make clear requirements for the development of enterprises; the EU has formulated the "origin label" system, and the 20 group has set new restrictions on 122 products.

All these have further stimulated the demand of garment manufacturers to optimize the allocation of resources and speed up pformation and upgrading. Investment has gradually increased and total investment has climbed to a historical high.

Judging from the recent backbone enterprises in the garment manufacturing industry, the pace of adjustment has begun to accelerate.

What is more obvious is that more traditional clothing enterprises try to enter.

As Shandong's Limited by Share Ltd, which is expected to become "the first local women's clothing company in China", although its first application has not been approved, it is of great significance to move towards the capital market.

Chen Dapeng, executive vice president of the China clothing association, said that although she did not get the listing, she was the first local women's clothing company to ring the door of the China Securities Regulatory Commission, which has positive significance for the development of the entire Chinese women's wear industry.

I believe that with the continuous development and growth, more and more Chinese women's clothing will be opened to the capital market in the future.

Under the influence of multiple factors, many garment enterprises have worked hard to enhance the endogenous driving force of the domestic market, and developing e-commerce with the help of the agility and integrity of the supply chain has become one of the key points.

In July 7th, the data from the industrial and commercial window of Shishi administrative service center, one of the main clothing and footwear production bases in China, showed that in the first half of this year, there were 31 new e-commerce enterprises in Shishi, with a total registered capital of 3 million 280 thousand yuan and 280 employees, an increase of 30% compared with the same period last year, and the growth rate is very fast.

In fact, the trend of online sales of clothing has been very obvious.

Especially after last year's success in clothing e-commerce enterprises such as fan Kai pin, Mai Bao and Massa Marceau, it has greatly stimulated the brand clothing enterprises under the traditional offline sales mode, and many clothing brands have begun laying online channels.

At the beginning of this year, Metersbonwe officially launched the state purchase mall and launched the online sales mode.

According to the "2010 (upper) China e-commerce market data monitoring report" released by the China Electronic Commerce Research Center, the textile and garment industry ranks 12.2% in the first place.

Zhang Jian, general manager of Beijing Adam Online Technology Co., Ltd. also recently said that in the next ten years, the combination of physical stores and e-commerce will become the trend of the garment industry.

Optimizing supply chain to resist risks

In the second half of this year, from the international situation, the global economic recovery still lacks new growth momentum.

From the domestic situation, the monetary policy orientation in the second half of this year will be finely adjusted to "relative tightening and directional easing". The profitability of small and medium-sized textile enterprises at this stage is not optimistic, which will largely affect the enthusiasm of bank lending, and the overall financing environment is still tight, and the cost of financing will continue to improve.

Judging from the current situation, the international market demand in the second half of this year is difficult to improve rapidly, which will affect the growth of the export volume of the industry. Especially with the adjustment of raw material prices, the export price growth may decline in the second half of the year, or it will further slow down the growth of the total export volume of the industry.

The domestic demand market will remain stable overall. The annual growth rate of clothing retail sales will still exceed 20%, the growth rate has slowed down compared with the previous year. The prices of raw materials such as cotton and chemical fiber will continue to show a downward trend in the whole, and it will be difficult to stabilize in the short term. The cost pressure of the downstream enterprises will gradually reduce, while the upstream enterprises may be faced with problems such as insufficient demand and poor sales, and the overall growth in production, sales and profits will continue to slow down.

Therefore, enterprises must strengthen risk control and improve profit margins to enhance their resilience so as to maintain stable and healthy development of the industry.

Sun Ruizhe, vice president of China Textile Industry Association, pointed out that the development of China's textile and garment industry is uneven, and the advantages of the intermediate production and processing links are more obvious. The capability of R & D and brand marketing at both ends is relatively weak, and there are also "slow cycles to fast fashion" contradictions on the chain.

Therefore, optimizing China's textile and apparel supply chain plays an important role in the relatively healthy and stable operation of the industry.

Sun Ruizhe believes that brand enterprises should change from the point of point (individual to individual) competition in the past to the competition between system and system (industrial chain to industrial chain).

China's clothing brands should enter the stage of "system competition", including product production, design, research and development, sales, logistics, information management, and channel construction.

Enterprises should allow the stakeholders of the entire supply chain to participate in product development, price formulation, integration and innovation, and at the same time, more efforts should be made in the aspects of energy saving, emission reduction, emission reduction, sustainable consumption, and business mode innovation.

After the international financial crisis, the resurgence of garment industry has completed a shuffle of survival of the fittest.

The clothing brands that can survive will have huge growth space, plus a large number of market gaps caused by the shuffling before. It can be said that in the next ten years, domestic clothing consumption will usher in a golden growth period.

At the same time, with the increasingly popularity of branding and internationalization, the clothing brand is no longer confined to the domestic market, but it has strengthened its own brand connotation and made great progress towards the world brand.