China'S Online Children'S Wear Brand Green Box Appealed To Children'S Clothing Safety

China

China's online children's wear brand green box President Wu Fangfang said, at present, children's clothing safety hidden dangers are more prominent two hidden dangers, "one is children's clothing."

A survey from the Shanghai Institute of family consumption showed that 68% of the "post-80s" parents were most concerned about whether the styles were fashionable and fashionable for their children to buy children's clothing, and 90% of their parents did not know or didn't realize the safety of children's clothes.

According to the survey, Chinese mothers are more concerned about food safety, and few people are concerned about the safety of children's clothing.

Now parents buy clothes for their children, and their attention is focused on asking prices, looking at brands, picking styles, identifying materials, choosing sizes, not looking at the labels on clothing, and even do not know what to mark on the labels. They will not even pay attention to whether the design of children's fabrics is over standard, zippers, rope and so on. Whether the design is reasonable or not is not easy to swallow children's clothes and other children's safety problems.

Parents are most concerned about how to dress up their children with bright colors, but they often neglect the details of children's clothes, which are likely to cause great harm to their children.

It is understood that the safety problem of children's clothing is mainly dye, in which the decomposition of aromatic amine dyes in the long term contact with the human body, if absorbed by the skin, will spread in the human body, cause human lesions and induce cancer, and incubation period can be as long as 20 years.

The national basic safety technical specification for textile products prohibits the decomposition of aromatic amines.

Green box promises children's clothing safety and quality

In view of the safety of children's clothing, Midori Ko first promised the society the safety and quality of children's clothing.

No one ever thought of the green box Wu Fangfang was genuine about "safe children's wear", and not only promised.

The price of the green box is that it has invested about 5000000 yuan in the "children's wear safety" project so far.

Not only did the inspection cost of the clothes inspected dropped by about 2000000, but once the green box children's clothing was fully inspected, the suppliers and cooperative factories such as fabrics went up in price, and a promise cost about 5000000.

The green box carries out inspection on fabrics and garments, and designation of three authoritative inspection bodies: the national ecological textiles quality inspection center and the inspection agency directly under the Guangdong provincial quality and Technology Supervision Bureau, Guangdong Guangzhou textile product testing institute and Shanghai quality supervision and Inspection Technology Research Institute.

Wu Fangfang proposed that only the three authorities should be sent to the green box's factories and cooperative factories. If they fail to pass the inspection, they will return the children's clothing to the factory and ban the qualification of the cooperative factory.

The inspection contents of children's clothing include the detection of formaldehyde content in textiles, pH value of textiles, color fastness to water, acid fastness to perspiration, alkali fastness to perspiration, color fastness to dry rubbing, saliva color fastness, odor, decomposable aromatic amine dyes and so on. Up to more than ten categories, in addition to the standards prescribed by the state, there are green boxes for testing.

For example, there are more contents of pile down and so on. The requirement of the green box's feather content is the highest level.

It is understood that the cost of green boxes used in testing this year has been conservatively estimated to exceed 5 million yuan. Due to the adoption of full inspection, the cost of fabrics has also increased a lot. The increase in autumn and winter has increased, especially for the cost of clothing, which is even higher. For example, the raw material of a common material, such as the original material of 75 yuan, is now over 85 yuan.

But in any case, the green box must adhere to the safety of children's clothing.

Wu Fangfang said, "we dare to openly commit to the quality and safety of children's clothing, both from the responsibility of our green box enterprises and from the" safe operation mode "of green box company.

Wu Fangfang analyzed in depth that the whole safe operation mode of green box company runs through all aspects of children's clothing design, production, circulation and sales.

The green box is checked from the source. The first detection is the fabric entry inspection. It will be very strict and perfect. All fabrics must be reactive printing and dyeing, so that although the cost is higher, it can ensure the safety of fabrics. In terms of production technology, besides our own factory, we will also choose factories that are certified internationally and have good manufacturing process testing as our partners.

In March this year, the green box also pioneered the guarantee of "no reason to return goods within 30 days".

According to the reporter, Taobao merchants generally implement the policy of 7 days return without quality problems, and dare to promise the 30 day green box without reason to return is the first person to dare to eat crabs. This courage is also derived from confidence in the quality management of its own brand.

Wu Fangfang told reporters that the green box children's clothing listed in autumn and winter this year all had fabric, clothing and needle inspection reports.

In view of the current domestic easy to ignore the needle inspection report, the green box requires its factory to attach great importance to workers. If workers find broken needles, they must recover all the broken needles before they can change a new needle. Otherwise, even if they stop working, they must find out the broken needle, which is very strict.