Min Faction Shoes And Clothing Upgrade &Nbsp; Create Innovative Engine To Enhance Brand

"Since the testing center of China Textile Industry Association has settled down.

New product development cycle shortened by 1/3

Prior to July 26th, Wu Wenjiao received a new order, customers from Europe, the fabric requirements are very demanding.

In the past, he was too anxious to sleep. He was afraid that the target would not reach the customer standard, and two would be too late to miss the delivery time.

Now, he no longer has to worry about it. The China Textile Industry Association's testing center is in Shishi. He can control the progress at any time, adjust the technical parameters according to the test results, make the fabric the best and satisfy the customers.

China Textile Industry Association Testing Center (Shishi Inspection Center) is a national textile inspection center directly affiliated to China Textile Industry Association and China Textile Information Center. It is the testing authority of the third party authority in the field of textile industry in line with international standards.

Qualification and testing scope approved by China and numerous international organizations and international buyers.

The development of Shishi detection center of China Textile Industry Association over the past year has been a microcosm of the public service platform of the Fujian style fashion and creative Plaza.

"Through this platform, we can get the latest industry information at any time."

In 2009, Shishi clothing city management office, in order to promote structural adjustment and industrial pformation and upgrading of Fujian textile and garment industry, specially planned four layers and five floors in South C building, plans a brand new project, namely "Fujian Fashion Fashion Plaza".

The total construction area of the project is about 10385 square meters, with a construction area of about 4868 square meters, and the average area of a single store up to 108. The project plan is guided by market demand. With the goal of building a scientific research, creative and design center of Fujian textile and garment industry, a group of creative institutions with great influence will be gathered to improve the industrial chain and comprehensively enhance the innovation ability of Fujian textile and garment industrial clusters.

At present, there are 12 types of agencies including the China Textile Industry Association Testing Center (Shishi detection center), r355, Shifeng (International) and Sanyou (International).

Www.r355.com, a clothing information company, was founded in 2004. It was founded by the famous British fashion designer Jerry and Chinese businessman Huang Tiancheng. In 2006, it moved to mainland China. Its headquarters were in Quanzhou. In 2009, it entered the Fujian Fashion Fashion Plaza, and its customers increased to 600.

Hong Ruimin, a designer who has worked with the company for many years, said that the company is a professional service company specializing in providing online information collection, trend analysis and news dissemination for the garment industry. It is a strong first line team composed of senior experts, designers and trend forecasters from all over the world.

Promoting brand in a short time

Shifeng (International) is a clothing research and development organization, in collaboration with the European fashion trend Association, Taiwan region and South Korea, aiming at the development of China's apparel and textile market, taking the innovation of fabrics, accessories, clothing and a series of products in the forefront of textile and apparel industry design, leading the trend of fashion.

After entering the Fujian Fashion Fashion Plaza, the company has many partners in Shishi.

A surnamed Cai chief executive told reporters that since the cooperation with the wind (International), the brand of its enterprise has a higher taste and has been greatly improved in a short time.

He said that first-class fabrics and first-class accessories do not mean that there must be first-class clothing. To be a first-rate garment, there must be a first-class design.

And the time wind (International) is right.

And Sanyou (International) also gathered the elite design team of Taiwan and Korea, and entered the Fujian Fashion Fashion Plaza at the beginning of this year, and soon found partners.

Lu Yuguang, the chief executive of the company, is a senior designer from Taiwan.

He said that Taiwan clothing brand developed early and matured too early, and there are many places worth learning from Shishi clothing.

For example, Shishi enterprises do not pay enough attention to the cultural connotation of the brand, and are still in the stage of "making money for making money".

Lu Yuguang emphasized that "making money for making money" and "making money for clothes" are two concepts and two stages of different levels. I hope to bring these ideas to Shishi enterprises.

Objective: to create innovation engine for enterprises.

The purpose of Fujian Fashion Fashion Plaza is to integrate the social resources, vigorously develop creative industries, realize the pformation and upgrading of traditional industries, and gradually improve the industrial chain of clothing R & D design, software development, advertising design, brand planning, e-commerce and so on, and create a number of distinctive brand of creative brand, forming a creative industry cluster with great influence, creating innovative engines for enterprises.

Qiu Yuzhen, director of the Management Office of Shishi clothing city, told reporters.

He said that Shishi small and medium-sized enterprises are numerous, they have no ability or energy to build their own laboratories, but if we build the public service platform, they will develop faster and better.

For example, our e-commerce trading platform is the Shishi clothing city and "