Puma'S New Shoes Come Out, Karen Mok'S Support

In October 25, 2007, PUMA, one of the world's largest suppliers of sports shoes, sportswear and sports accessories, launched the "I 'm going empowered by PUMA" activities at the PUMA concept store in Hongyi Plaza, Shanghai.

This event displays the latest autumn winter eMotion bodybuilding life series and the shoes designed by the awarding designer of the Central Saint Martins (Central).

This exhibition first displays the latest PUMA eMotion fitness life series and 6 pairs of shoes designed by students from central Saint Martin Institute in London.

The latest eMotion series of bodybuilding life is based on the concept of "When we do sport we have style. When we do we". It not only depicts the concept of life, but also is loved by the majority of bodybuilders and sports enthusiasts.

People who are committed to active lifestyles tend to view the eMotion bodybuilding series as casual clothes, worn on weekends and holidays.

The vibrant color combinations or neon tones and modern vivid details give these exhibits unique styles. They can be used as casual wear for daily wear and meet the needs of all kinds of sports women from sports enthusiasts to young sportswear on different occasions, including gymnasium and leisure activities.

puma Asia Pacific General Manager Dr. Joerg Zobel PUMA? The latest fall fashion advertising design is full of dynamic and innovative visual images. "I 'm Going" advertising activities complete the promotion task of the eMotion bodybuilding life series. It not only conveys information to consumers, but also highlights the inspiring elegance at the same time - this is the essence of PUMA women, spiritual integration, personality, style, sportship and elegance.

Under the influence of bright colors and the combination of energy and elegance, this advertisement vividly visualizations the entertainment, self-confidence, fashion and the instant spirit, so that she seems to jump out of the image restrictions and greet the audience.

There is no doubt that the PUMA eMotion fitness life series will not only improve your way of life, she will also give you vitality.

With the strong passion for PUMA eMotion products, Karen Mok, a famous artist in Hongkong, also attended the event as a model attendee. She enthusiastically shares her active sports lifestyle with the audience.

The highlights of "I m Going" activities are not only reflected in the lifestyle of fitness, but also in fashion. All the products and materials, and even the details are carefully designed. She is destined to satisfy all the consumers with urban spirit.

Of course, we will also love the six pairs of advanced sneakers on display. They are designed by three winners of the Central Saint Martin Martins (CSM), a center of excellence in art, design and fashion, known as Saint Institute.

Since PUMA began sponsoring the MA fashion at the central Saint Martin Institute in London Fashion Week, PUMA and the central Saint Martin Institute have established their first cooperation relationship.

That time, PUMA and CSM jointly launched a redesign competition. They invited men's MA fashion majors to redesign some of the most idols of PUMA sneakers on the CSM graduation exhibition bridge.

All three award-winning graduates have made limited modifications to these sneakers and incorporated their own sneakers style. Then, PUMA company has produced these sports shoes and sold them in the main PUMA concept stores around the world, most of which have been donated to the CSM PUMA scholarship fund to fund future fashion talents.

The six pairs of award-winning Saint Martin sports shoes are sold only in the PUMA concept store of Hongyi Plaza, Nanjing East Road, Shanghai.

This sneaker redesign competition is just the beginning of the cooperation between CSM and PUMA.

PUMA? Will be very happy to continue to cooperate with CSM MA fashion in 2008. They hold a design competition around the 2008 Beijing Olympic Games and continue sponsoring the PUMA CSM scholarship.

CSM's skills in creating innovative fashion design will be integrated with PUMA's wide range of sportswear manufacturing knowledge and will introduce its attention to new fabrics in running sportswear.

In February 2008, the CSM finalists will show their clothing and accessories on the graduation bridge in London Fashion week.

Moreover, the winning works will also be exhibited at the Beijing Olympic Games held in August 2008.

PUMA Dr. Joerg Zobel, Asia Pacific General Manager, said: "as we all know, PUMA, as a top sport leisure brand in the world, is loved by many urban people in China.

Puma? The brand has brought surprises to consumers through interesting and humorous techniques, as well as the integration of sports and fashion.

This exhibition is the first time we introduced the design of the central Saint Martin Institute. We will continue to introduce PUMA products to the Chinese market to ensure that the majority of Chinese consumers enjoy the pleasure of active sports lifestyle.

Let them know that their life and their favorite sports mode can be fused in such a harmonious way.

PUMA? As a global sports lifestyle company, the company has successfully integrated the influence of sports, lifestyle and fashion.

PUMA? Unique business sense. Through technological innovation and revolutionary design, it brings unexpected sports and lifestyle, sports shoes, clothing and accessories.

In 1948, PUMA company was founded in Hull, Germany, in the city of Zugang hherrah. Now, PUMA products have been exported to more than 80 countries around the world.