Spanish Shoe Industry: Planning And Expanding China's Market

Since 2009, with Chinese Residents consumption With increasing capacity, the Spanish footwear industry has gradually increased its market share in China. Javier Garcia, Secretary General of the Spanish Footwear Industry Federation (FICE), recently said that although Spain still has less sales of shoes in China than France and other countries, China has gradually become an important market for the export of western footwear, which was unthinkable a few years ago. At present, China's middle class is growing, and its demand for high-end consumer goods is high, high quality and high price. Shoe products It is popular, but the quality is cheap but there is no market.

To this end, the western footwear Federation has formulated relevant strategies to look ahead to the development prospects of the footwear market in China. According to the Federation, in 2009, the export of high-end shoes to Western China accounted for 0.4% of the total export volume of the industry, totaling 40 million pairs, with an average price of 27.52 euros / double, the highest price of imported shoes for the Chinese market; in 2010, the total number of exports of shoes to the West amounted to 42.9 million pairs, accounting for 0.39% of the total export price, and the average selling price rose to 41.02 euro / double; in 2011, 1-4 months, the total number of exports from Western China to footwear industry amounted to 25.1 million pairs, accounting for 0.55% of the total export volume. price 40.91 euro / double.

At present, the "Spanish footwear Federation" and its "Dalian center" (IBAC) are specifically responsible for the promotion and distribution of western shoe products in the Chinese market.