Summer Clothing Opens The Promotion War &Nbsp; Informationization Is The Key To Success.

With the advent of the hot summer, the garment industry is also showing a trend of high temperature. The major brands have joined the ranks of discount promotions, and have been fiercely competing in the vigorous "price cutting tide".

And the degree of informatization has become the key to win the competition among businesses.

Recently, with the successful launching of the Eleventh China International Brand Clothing Fair, it reflects the urgent demand for information management.

Businessmen have said that the information management problem of their stores is further highlighted. In order to ensure the reasonable supply, distribution and inventory, it is urgent to accumulate consumer related information at the present stage, which will provide a theoretical basis for the future development of new products and the adjustment of marketing strategy. This has also become a problem to be solved in the information management of the apparel industry.

For businesses

Take the domestic famous leisure men's clothing brand AI Deng Bao dress as an example.

At the end of 2009, with the experience of many mature products and consulting services, Rb technology refined a set of integrated solutions that take into account industry standardization and brand personalization.

Under this set of standardized management system, run hundred technology fully incorporated financial, personnel management, OA, member relationship management, especially consumer consumption information storage.

In the terminal, run hundred technology is the Vii solution for its distribution and retail management system, the establishment of real-time management system based on the network, and strengthen the management and control of the retail terminal.

At present, not only is AI Deng Bao dress.

"When domestic fashion chain enterprises enter the Chinese market in the face of international famous brands, the dynamic management of enterprises and the degree of introduction of information solutions will determine the future development pattern of domestic garment enterprises."

In the face of the future, the head of run technology is full of confidence. "Gathering the power of the elite, the whole industry resources, run 100 technology will continue to play its original advantage, through the" global non differentiated one-stop service ", to help the enterprise intelligent management construction, with the power of Science and technology to boost.