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    Chinese Valentine'S Day, Lack Of Chinese Flavor.

    2011/8/6 16:09:00 51

    Chinese Valentine'S Day

    Today is the traditional Valentine's day of China - Tanabata Festival.

    Chocolate, roses and other products with love meaning are popular.

    However, compared with these exotic products, traditional gifts such as clever fruits and sachets are difficult to trace in the market.

    Some members of the public regrets that the Seventh Festival on the list of national intangible cultural heritage will soon become the second "2. 14 Valentine's Day".


      


     

     


      

    Young people buy chocolates in supermarkets.


    Chocolate and jewellery sell fire


    The morning before yesterday, in front of the chocolate counters in Tianyuan supermarket, two men were discussing exactly which item to buy.

    Finally, they bought two boxes of chocolates priced at around 50 yuan.

    One of the men said they all came to buy the gift of the Tanabata Festival and were going to give it to their girlfriend.


    Reporters visited supermarkets in Tianyuan, Wangfujing and Zhu Bai supermarket to find out.

    business

    Put chocolate in a prominent position.

    Customers who buy chocolate are generally younger.


    The sales staff of the 100 chocolate counters said: "it is not the most time for guests now. There will be more on the seventh day of the Seventh Festival."

    Based on past experience, the staff said, "hundreds of boxes of chocolate on the shelves will be sold out on that day."


    It's not just chocolate that's popular.

    Yesterday, Tianyuan supermarket "emerald green jewelry" sales staff said that yesterday was the first day of activities, gold and jewelry sales increased by 2.

    Although gold prices continue to rise, the enthusiasm of citizens to buy gold does not diminished.

    In the morning, a customer bought a necklace of more than 2 thousand yuan for his girlfriend.


    In addition, cakes, snacks, sweets and other goods are also very popular with lovers, and with the arrival of the festival, these goods are also sold.


    It is difficult to find a good place for the local people, and most citizens do not know what it is.


    Clever? You said cashew.


    According to our traditional custom, the lunar calendar is inseparable from the word "eat", such as eating reunion dinner during the Spring Festival, eating dumplings on Lantern Festival, eating zongzi on Dragon Boat Festival, eating moon cakes on Mid Autumn Festival, etc.

    What do seven have to eat in early July?

    {page_break}


    What does it taste like?


    The old man in Youxian said, "almost the same as Mai Mai."


    "You mean chocolate candy bar", "haven't heard of it", "not a fruit in the South".

    When asked what is good result, the public's answers are more creative than one.


    Yesterday, reporters in the Yangtze River

    square

    More than 60 people were interviewed by the center plaza and Tianxin north gate. Only 5 people had heard that they were mostly over 40 years old.


    "Qiao" and "bridge" homophonic, July seven eat delicious fruit, cowherd and weaving girl can meet in magpie bridge.

    The old man named Yin, who lives in the upper silver bridge town of Youxian, said: "when I was young, I only knew how to eat. These stories were heard later."


    Yin Lao, 83, told reporters that clever fruit is usually made from wheat flour.

    raw material

    It is a diamond shaped block with a uniform thickness and a golden yellow surface. The oil inlet is crisp and fragrant.


    Chen Jianlan, who has opened shop in the Jiangnan grain and oil market for nearly 20 years, is from Nanxian, Yiyang.

    "It is to make glutinous rice into a large basin, then dry it and cut it into a diamond with a length of 3-4 centimeters.

    Chen Jianlan said glutinous rice often added sesame seeds, chopped orange peel and mung bean flour.


    Local hard to find "ingenious"


    There are quite a few online shops.


    Reporters at the Tianyuan supermarket, home run supermarket and some other pastry shops such as Rosa, Mai Xiang and Mai Bo did not see any signs of coincidence.


    At the Mai Po cake shop on news Road, when the reporter asked if there was any fruit in the shop, the salesman shook his head in a vacant manner.

    "The fruit is not heard. Do you want cashew nuts? We have cashews here," said the shopping guide.


    A similar situation was also staged in a cake shop on the South Road.

    Chen Yifen, a 44 year old cashier, asked the reporter what his taste was.

    After listening to the reporter's general description, she smiled and said, "I haven't heard of this age at all."


    Although it is hard to find a good result in Zhuzhou market, there are many kinds of clever fruits.

    Yesterday, reporters on the homepage of Taobao imported "Qixi good fruit", it will pop up 691 commodity links, mainly some brands in Beijing area, 400 grams of boxed and clever fruit price is 35-96 yuan.


    If you have time and skill, you may as well try it yourself.

    As early as the end of last month, Yin Lao had made a "clever fruit" to his grandson.

    He told reporters that the production method is simple: use wheat flour, soft sugar, maltose, sesame seed and salt mixture to make a favorite shape, fry it with vegetable oil, and then cool it down.


    Tanabata did not rise to flower price first


    Recently, the reporter visited more than ten flower shops in the city and found that the price of flowers doubled.


    The day before yesterday at 9 a.m., a flower shop in Xinhua Road, Hester District, the workers were putting a bunch of 99 red roses.

    Compared with the "special blue roses" and other special roses, the red roses and pink roses with low price are more popular among consumers.

    "The price of flowers this year is almost the same as in previous years. Before the 7th day of the seventh lunar month, the price rose by 4 yuan and 10 yuan. The price of the lily rose to 15 yuan, while the" Blue Fairy "rose from 15 yuan to 30 yuan.

    On the day of the festival, the price of white roses and pink roses usually quadrupled.


    Staff told reporters that the number of bookings this year is about 20% higher than in previous years.

    "During this period of time, the weather is too hot, and the flowers are wasting so much that they dare not rush to buy goods."

    The female boss said that the consumer had better advance the order flower, so the florist can purchase according to the order quantity. If there is a shortage, the price will be even more expensive on the eve of the Tanabata.


    Festivals are not just consumption.


    The traditional Tanabata Festival is ceremonial: setting up incense sticks, setting fruits and greet women at night, and learning and imitating men and women weaving by young boys and girls. This is called "Qiqiao".

    The main thing is to be loyal to love and happy family.

    However, these traditional customs are now disappearing, and the festival is full of flowers and chocolates.


    "It feels like a simple reproduction of foreign festivals, and no shadow of traditional customs."

    Said Miss Kang, who works at a securities company in the middle road of Lu Song district.

    {page_break}


    Cao Jingyuan, a folklore expert in our city, thinks that the Tanabata Festival has been given more meaning now, and is no longer a simple story about the tragic love story.

    As a folk festival, young people in China need to know and understand.

    "We should not only achieve it through consumption and enjoyment, but also need the joint efforts of businessmen, cultural circles and all of us to accomplish it."

    He believes that Tanabata Festival is a desire and yearning for good love. Only by digging deep cultural connotations and conducting spiritual guidance can more young people understand and understand traditional festivals.

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