Crocs Expand Online Sales Channels

Crocs shoes, which are popular with the public, can be bought in the largest online shoe city in China. Recently, Crocs brand We will form a comprehensive strategic partnership with good luck, and make good use of the distribution system of Le fun across the country. Marketing To jointly expand the online retail market.

It is famous for its comfort, liveliness and creativity. It's all functional, fashionable and light. Casual shoes Crocs products were welcomed and loved by consumers all over the world. At present, 449 stores have been opened in China. However, as the sales of Crocs casual shoes are getting more and more popular, more and more Crocs counterfeit products are appearing in the market. How to deal with counterfeiting and counterfeiting of Crocs? Li Tun, President of Crocs brand China, told reporters that "while maintaining the intellectual property rights of Crocs stores and products, Crocs should pay attention to the online retail market, and take B2C channels as a strategic channel for planning and development."

Li Tun said that good Lok is not only the only channel for Crocs online sales cooperation, but also the operation of Crocs brand's official website. Crocs brand hopes to carry out various forms of strategic cooperation with good buy, better expand online retail channels, let more consumers understand and love Crocs brand, and purchase genuine Crocs shoes.

It is understood that Crocs2006 entered the Chinese market, currently includes more than 120 kinds of shoes. Li Tun said, "every Crocs product has patents from construction to materials, and the unique Croslite material patent technology includes ergonomics. We will also design and develop Crocs shoes suitable for more and more occasions, ages and occupations, such as antiskid shoes used in restaurants, specially designed for long standing and diabetic patients. Next year, we will also introduce high-heeled shoes worn on formal occasions.