"Home" And "Efficiency" Of Functional Home Textiles

"Material" and "effectiveness" are functional.

"Health preservation" is undoubtedly one of the topics that most consumers are concerned about nowadays. Functional home textiles combined with the concepts of health preservation and health care have become an irresistible trend of home textile consumption upgrading.

At present, more and more consumers are not only satisfied with economical and practical home textile products, but prefer functional, healthy and ecological home textiles.

Eight functions such as moisture absorption, breathability, deodorization, health care, anti mites, antistatic, ironing, wrinkle proofing, easy washing and thermal insulation have become the general expectation of consumers for functional home textiles.

At Home Textile Expo in China, many functional home textiles were displayed.

Because of the high technical content of the products, functional home textiles should be positioned as "commodities that enhance the quality of life" rather than "necessities of life" like ordinary home textiles.

When targeting the target consumer group, we should attach importance to health issues, accept high-tech products quickly, and also have the ability to consume consumers as the first choice.

According to the definition of health care functional textiles CAS 115-2005 of China Health Care Association, health care functional textiles refer to health care functions such as far-infrared radiation, magnetic field function and antibacterial function. They are designed to regulate and improve human body functions, not to treat diseases, and do not produce any toxic and side effects on human body.

Reporters believe that "material" and "efficiency" are the cornerstones of functional home textiles. The safety and efficiency of raw materials and the genuine price of products are fundamental to win the market of functional home textiles. The establishment of production, learning and research alliances, exploration of marketing channels, implementation of brand strategy and differentiation of market competition are the necessary paths for the successful development of functional home textile enterprises.

"Material": the source of functionality

According to the complaint report issued by the China Consumers' Association, in the first quarter of 2010, more than 130 thousand complaints were received from all over the country, of which the quality problem reached more than half, which was 56%.

In the complaints industry, the clothing industry is the largest, reaching 29.4% of the total.

Among them, the number of complaints about health products (including health care textiles) has increased significantly, up 42.1% over the same period last year.

The exaggerated publicity of the functional names of home textiles often damages the image of functional home textiles in the minds of consumers, which leads consumers to have doubts about various functional textiles and increases the difficulty of popularizing functional home textiles in the market.

In the view of Zhou Bangyong, Deputy Secretary General of the China Health Care Association, the current health care functional textiles market is more serious than the lack of standards.

He pointed out that in the ten kinds of functions such as antibacterial, negative ions, anti radiation, anti thrombosis, magnetic function, far infrared, and varicose veins, the functional textiles with magnetic health, far infrared and antibacterial health care have industry standards.

Li Ke, manager of Limited by Share Ltd, Anhui Hongrun (Group), said that some products of Hongrun are functional, but in view of the acceptability of consumers, the publicity is relatively smooth.

"For product function publicity, we mainly focus on personal experience.

You buy me this pillow comfortably, I will buy it next time.

If we tell consumers to buy a pillow to go back, they will not lose sleep. This is obviously cheating. We will not do so.

Li Ke said.

From the characteristics of functional home textiles, the effectiveness should be the decisive factor for consumers to buy.

The answer was also verified by the survey of consumers' response to the decision to purchase functional home textiles.

More than 60% of consumers choose efficacy, more than 20% of consumers choose brands, and the rest of consumers do not understand and do not believe in functional home textiles.

Therefore, the real effectiveness of the product is the key to the success of functional home textiles.

This requires the functional home textile enterprises to make consumers understand and believe the effectiveness of functional home textile products.

At the same time, this explains why more than 20% of consumers will choose functional bedding products according to their brands. If consumers can not easily judge whether the home textiles products are effective, brands will become a way to eliminate uncertainty and find "guarantees" for consumers.

"Efficiency": opening the door to the market

Referring to pillow stuffing, the older generation will first think of "silkworm pillow". We can see that the sedative, cool and sleeping effects of silkworm pillows have been successfully established in people's minds. The function of pillow stuffing has also been constantly concerned by the market with the improvement of people's living standards.

It is understood that there are many stuffing materials in the market, and many brands have launched their own pillow products.

For example, Roley's home textile rose fragrant buckwheat pillow, the pillow's fabric is 100% cotton, bag fabric is 65% polyester 35% cotton, pillow core filler is 100% polyester, its bag filling material is rose and buckwheat skin, rose has beauty and beauty effect, can effectively eliminate pigmentation, make people glowing youth and luster.

There is also a silk pillow, which is made of 100% silk mulberry silk. It feels very soft and comfortable. It is suitable for consumers of all ages.

In addition to the common buckwheat husk and mulberry silk, there are also cassia seeds, wheat and tea.

In addition to these plant materials as functional filler, some pillow filling materials break the tradition and use polyurethane foam glue. This is a slow rebound material, which can be aligned with the cervical curvature of the human body, evenly dispersing the head pressure and relieving fatigue.

The common latex pillow in the market is popular because of its fresh air permeability and good resilience.

In addition to focusing on the functionality of pillow filler, functional fabrics are also visible everywhere, such as anti mite and antibacterial fabrics, mainly through anti mite antibacterial fibers to ensure anti mite and antibacterial effects.

This kind of anti mite antibacterial fiber can add anti mite finishing agent in polymer polymerization process, and can also add anti mite finishing agent to fiber in polymer spinning process, or chemical modification of fiber to achieve anti mite and antibacterial effect.

Through the modification of synthetic fibers, Antistatic Fabrics add antistatic agents into the polymer or introduce third monomers to make the fiber itself have antistatic ability. For example, the metal fiber bar made in advance and the polyester cotton fiber bar can be made multiple times in the drawing frame, so that the metal fibers can be mixed evenly in the yarn, and then woven into fabric. This anti static function pillow core can help reduce hair loss.

In addition, the platinum fiber, which is a national invention patent, was successfully developed by Jilin Chemical Group. Through special process technology, nano sized trace elements were combined with cellulose viscose solution and formed by wet spinning.

This fiber activates the activity of human macromolecules and makes the molecules vibrate at high frequency. Therefore, it can improve the blood circulation system, enhance metabolism and enhance immunity.

Take functional pillow as an example, home textile enterprises should work hard in raw material innovation, technological and technological innovation, design innovation, functional innovation, humanistic concept innovation, brand management and management innovation, helping consumers establish the consumption concept of functional home textiles, and let consumers taste functional sweeteners from small pillow cores, so as to drive the sale of other functional home textiles products.