Dialysis: The Brand Of Anta Shoes Goes Beyond The Spirit Of Self Sports.

August 8th, 1994, for the first time on the doorway of a shoe factory in Jinjiang, Fujian.

Since its inception, Anta has always been "reassuring".

Anta is a practitioner of the sporting goods sales monopoly system.

Anta has won the honor of "China famous brand", "China famous brand product" and "China's quality inspection free products". The comprehensive market share of sports shoes has been ranked first among the similar products in the country for seven consecutive years.

Product range covers clothing, shoes and accessories, and in 2008 launched children's sporting goods series and fashion shoes series.

Anta has extensive marketing network in China, covering 31 provinces, municipalities and autonomous regions, including one or two and three or four line cities. As of now, there are more than 6200 Anta brand franchise retail outlets.

Overseas, Anta products have entered Eastern Europe's Serbia, Hungary, Southeast Asia's Singapore, Philippines, the Middle East's Kuwait, South America's Paraguay, Peru and so on 15 countries and regions.

Anta strongly supports the development of China's sports industry.

In 2009, he became a partner of the Chinese Olympic Committee and will provide equipment and award clothing for Chinese delegations of eleven international competitions in 2009-2012 years. At the same time, Anta signed five national water sports teams to provide comprehensive support for China's water sports.

Anta is sponsoring the Chinese men's basketball professional league (CBA), the national volleyball league matches, the National Collegiate Basketball League (CUBA) and CCTV basketball park all the year round. It is known as the "China League engine".

Anta is a pioneer in Sports Science in China.

In 2005, Anta set up the first sports science laboratory in the sporting goods industry in China, and devoted itself to the study of sports mechanics, aiming at improving the performance of Chinese athletes and promoting the development of sports in China.

In November 2009, Anta technology center was awarded the national accredited enterprise technology center. It is the first and only one in the domestic sporting goods industry.

Anta has signed several top sports players in the world, such as tennis stars Jankovic, Zheng Jie, table tennis world champion Wang Hao and NBA Houston rockets Scola, ordering exclusive equipment for them. Anta also offers more than 300 professional colors and 26 colors for 152 professional teams and 4000 people a year, totaling 200 thousand / more products.

Anta's design center is set up in Beijing, Guangzhou and Fujian headquarters. It has designers from China, Japan, Korea, Italy, the United States, China and Taiwan.

In 2005, Anta established the first sports science laboratory in China, established the first professional athlete foot database of China, and worked together with Academy of Fine Arts, Beijing Sport University, China leather and footwear industry Research Institute of Tsinghua University to enhance the comfort and protection of products.

Anta has been committed to the development of social philanthropy for many years.

In May 14, 2008, after the 5.12 earthquake in Sichuan, Anta donated money to the disaster area for the first time and donated 10 million yuan. Over the years, Anta has been committed to public welfare undertakings through the activities of Anta star 100 public welfare program.

In December 2008, Anta was awarded the highest honor of the "China Charity Award" by the Ministry of civil affairs of China.

"The spirit of pcending oneself into every person's life" is the mission of Anta. Anta people are committed to conveying the spirit of sports and the spirit of sports to every consumer.

"Become the world's first brand name and share of the Chinese market, respected, and sustainable development of world-class sporting goods companies" is Anta's vision, "KeepMoving......"

"Never stop" is Anta's solemn commitment to the future and to Chinese sports.

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The mission integrates the spirit of "pcending oneself" into the life of everyone.

The vision has become the first and most respected and sustainable world class sporting goods company in China.

Core values and brand supremacy -- we firmly believe that brand value is the benchmark of business decision-making and the core of Anta people's efforts to maintain.

Innovation and change --- we are never afraid of the risk of change. We should change the pattern that we should look ahead and innovate with the need to create customer lifetime value.

Focus on pragmatism - we uphold the "refined, detailed, solid and strict" attitude of seeking truth and strive to grow up with the cause of sports.

Honesty and gratitude - we believe in honesty and integrity and abide by the principles of commitment. We always cherish gratitude and fulfill our social responsibilities.

Peugeot significance

Anta is plated as "mother of the earth" in Greek.

The embodiment of incomparable mind and dedication to the world and mankind.

Greece is the source of the Olympic Games. "Anta" refers to its Olympic spirit and product sportsmanship, which covers Anta culture, soul and modern sports spirit.

The logo of Anta's combination of Chinese and English shows internationalization, nationalization and specialization.

Bright red represents vitality and initiative.

The arc of the A shape creates a sense of space, suggesting the flight that rises, showing the beautiful combination of strength, speed and beauty in movement, and implies the idea of striving for excellence and surpassing oneself.

The "Anta" font is flat, straight and stable, which implies the spirit of peace of mind and entrepreneurial spirit.

From the point of view of plation, it reflects the accumulation of thick and thin water and the development of domestic and foreign markets at a steady pace.

From the combination of logo, it is refreshing and dynamic.

The design of the overall logo shows that Anta enterprises are determined to be "Anta", "Anta" and "Anta" in the world.