Aquascutum Brand Is Saved

2011/8/8 14:46:00 48

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Aquascutum

brand

Two years ago, it was bought by Jaeger brand holder Harold Tillman, and now faces 8 million pounds of bank debt.

The new 8 million pound rescue plan is expected to arrive in August, bringing the brand to 3 million pounds of debt to YGM, a licensed dealer in Hongkong and China.

Aquascutum brand year-end report shows that Aquascutum brand has been

rely on

With the loan of YGM surviving, the brand lost 10300000 pounds in the 14 months before February 28, 2010.

The final solution is that YGM pays intellectual property rights to the Aquascutum brand in the Asian market, worth 13700000 pounds, of which 5 million is used to pay for pensions such as retirement and pension.

Last night, Tillman said, "the business plan of Aquascutum brand has already taken shape. We have completed the first part of the Italy regional distribution network agreement, and the second part is also under negotiation.

Wholesalers

Order

The volume has begun to pick up, and the current situation has been greatly improved. "

Aquascutum brand was founded in 1951 in Regent Street, London. The famous military uniform raincoat of the brand has always been the favorite of Hollywood stars, such as Gary Grant, Humphrey Bogart, Sir Winston Churchill, Margaret and so on.

The founder of the brand is John Emary, waterproof cloth has always been his patent.

Design

。

Tillman and Earl hope to reshape their brilliance in Jaeger brand, invite Jaonna Sykes who has worked for Giorgio Armani and Alberta Ferretti as the design director of brand.

The Aquascutum brand will be closed at flagship store in Regent Street, London, but it will re site and open two stores.