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Analysis On Operation Characteristics Of Textile And Garment Market In 1-5

2011/8/8 16:53:00 60

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Operation Analysis Of Textile And Garment Market

At present, with the rapid development of information network, many purchasers have been looking for suitable suppliers through electronic commerce platform to complete the purchase intention in order to reduce costs. At the same time, clothing production and processing capacity has been continuously strengthened, which promotes the development of regional independent garment industry, and promotes the localization of procurement mode.

radiation

The scope and circulation radius are decreasing.

For example, Guangdong clothing, known as the "reputation for winning the world", is now shrinking in the country.

Through field research, the circulation branch found that the important collection and distribution clothing market cluster including Beijing zoo, Chongqing Chaotianmen, Zhengzhou Railway Station, Chengdu Lotus Pond and so on. The proportion of clothing products originate from Guangdong is 30% to 31% of the clothing sold in the whole market group, and the local self produced brand is growing.

At the same time, because most of the professional market was built in the 80s and 90s of last century, hardware facilities and supporting services are relatively backward, and the demand for upgrading and upgrading of specialized markets has been put on the agenda.

According to their geographical location, local industry and market development status and their own competitive edge, local markets are upgrading and upgrading from various aspects such as supply chain system, e-commerce, brand and creativity, and actively seek support from governments at all levels to achieve the "two pioneering" of the professional market around the pformation and upgrading of the economy.

Accelerated changes in information technology and supply chain management

The development trend of information technology and modern logistics fully shows that the competition of the specialized market is more competition between supply chains in the future.

Many enterprises in the supply chain can form a loose network organization with complementary advantages and risk sharing by means of agreements.

This means that more and more small and medium-sized enterprises no longer rely solely on the traditional market trading mode, but begin to turn to the establishment of supply chain integrated operation of distribution network and channel, to achieve multi-party resources.

integration

。

Now, in 1-5, stone lions use textile and clothing.

industry chain

Mode changes.

In the "12th Five-Year plan" of Shishi, it is clearly pointed out that we should strive to promote the optimization and upgrading of the textile and garment industry chain. First, we must further enhance the innovation capacity of the textile industry; two, we must speed up the fashion industry's fashion; three, we should strengthen the footwear and accessories industry; four, we must accelerate the development of the textile machinery industry.

On the one hand, the upgrading of traditional industries should speed up their own adjustment, and on the other hand, we should strengthen interaction with emerging industries.

With the development of the professional market, the huge garment industry cluster of Shishi clothing plate has greatly promoted the development of shoe city, hardware city, automobile city, printing city, fruit and vegetable wholesale city and building materials city. "The belt six" supply chain mode has promoted the sustained prosperity and development of the Fujian textile and garment industry with the stone lions as the center.

Interaction between professional market and industrial cluster

The pformation of traditional circulation and manufacturing development pattern has led to the establishment of a win-win cooperation relationship among producers, suppliers and distributors. More and more specialized markets of origin have continuously strengthened ties with industrial clusters, and have been mutually beneficial and win-win.

For example, women's garments in Hangzhou, down coats in Changshu, women's trousers in Zhuzhou, home textile products such as the folding stone bridge have formed large-scale industrial clusters.

The professional market in these areas has begun to focus on functional construction and serve the overall development of the cluster, and constantly take the regional leading products as the starting point, and build functional service platform from the industrial chain, and gradually change from a single trading platform to a comprehensive platform integrating various functions such as brand display, business negotiation, and fashion trend publishing, etc., paying attention to price index and intellectual property protection, guiding industry development with scientific market service, promoting industrial upgrading, paying attention to market group development, rational planning, differentiated development and avoiding homogenization competition.

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The characteristics of specialized market and suburbanization are obvious.

With the rising of land price in central urban area and parking and warehouse in professional market

Storage logistics

With the increasing demand of other supporting facilities, the development of the market to the periphery of the city has become an inexorable trend.

The specialized market shifts from the urban central area to the suburb near the expressway entrance and near the industrial park. Along the new station, dock and main traffic roads, the spatial distribution of the market is more reasonable.

Coupled with the correct guidance of local governments and trade associations, a large number of large-scale professional market parks have gradually risen.

Such as Zhuzhou, Chongqing, Luzhou and other central and western key distributed markets, local governments focus on urban and market planning, and constantly increase government support to promote market upgrading.

These measures include renovation of old market, expansion of market scale, and low-end wholesale market in the overall relocation cluster.

At the same time, no similar market will be built in the urban area. The urban market will gradually move into the new industrial park through policy guidance, planning adjustment and market operation, and form the industrial and commercial center of the trinity of the park, the market and the warehousing and logistics.

Towards internationalization and high level informatization

The specialized market is gradually changing the traditional state of low-end wholesale, and the independent innovation and marketing capabilities of brand enterprises are constantly increasing.

Merchants in the market also developed from simple wholesale trade to

Commissioned processing

Independent processing, and then to create a private brand stage, the quality and quality of products continue to improve.

These changes have led to the branding development of the specialized market of textile and clothing and gradually stepped onto the stage of internationalization and informatization.

Such as Shanghai World Trade mall and China Textile City constantly changing their own development orientation.

Shanghai World Trade mall has changed its market development ideas, from pnational procurement to international brand introduction, and has made efforts to create a platform for the global fashion industry to enter the Chinese market, introducing high-quality fashion brands from Europe, Japan and Korea to China's professional market.

In 1-5, Shanghai World Trade mall realized the first dialogue with Paris fashion exhibition trade landmark "Who 'snext".

At the same time, Shaoxing County officially launched the construction of "online Textile City", striving to build the B2B carrier of the textile industry, and the external image of "buying global textiles and selling global textiles" has gradually become popular among the people.

During the "12th Five-Year" period, the government will invest 2 billion yuan continuously, relying on the advantages of China Textile City's industry resources, and giving play to the functions of business, taxation and other related functional departments. Through the integration of information flow, capital flow, logistics, customer relationship management and other value chains, we will build a textile and apparel online market which integrates textile industry information, trade information database, products and enterprises, online textile and garment trading, and public information services.

A new upsurge of upgrades

In the 1-5 month of this year, the textile and garment market in most provinces of China has entered a new stage of upgrading and upgrading. Some professional market upgrading has even been included in the overall development plan of the city.

The new round of upgrading reflects the following three characteristics:

1. the level of hardware facilities has been greatly improved.

The layout of the market is more reasonable, the display of shop products is more beautiful, the design of passenger and freight lines is more reasonable, the shopping environment is more humane, and gradually reaches the level of retail level hardware facilities.

For example, the white horse clothing market in Guangzhou has re positioned the floors and changed to the "shopping malls" with comfortable environment and outstanding single products display. In the pformation of the third floor, the market has adapted to the development trend of wholesale and retail, and has increased 12 fitting rooms, and the shops have also been reduced from the previous 333 to 150.

Zhuzhou spent more than 200 million yuan on upgrading the quality of the city, and implemented the national 3A scenic spot construction project and the dress city beautification and lighting project.

2. market management services entered a new stage.

The professional market is changing from "property manager" to "integrated service provider". Brand incubation, e-commerce, financial services and modern logistics have become the service characteristics of the market and become an important part of the core competitiveness of the market.

In order to alleviate the liquidity pressure brought by small and medium-sized enterprises due to the increase in inventory, the CITIC Bank of China's Eastern Silk Market has launched the chattel mortgage business under the warehouse receipts of the China Eastern Silk Market Exchange.

The pledge of movables in textile materials under the warehouse receipts has been introduced, and the Jiangsu Wujiang silk group has been introduced to carry out the repurchase guarantee. It has provided new financing channels for many small textile production enterprises in Wujiang and tens of thousands of households in the Oriental silk market.

3. the professional market is stepping into the stage of brand development.

While encouraging the development of independent brands, the specialized market should advance the brand building of the specialized market and strengthen the brand incubation function.

In the 2011 China Fashion growth brand conference, 81 garment brands won the title of "2011 China clothing growth brand". 24 garment channel brands won the title of "2011 excellent brand of Chinese clothing", and 10 professional clothing market won the title of "Chinese clothing brand incubation base".

These new forces coming out of the professional market not only promote the improvement of market turnover, but also enhance the brand image of the professional market, and speed up the construction of the independent brand of Chinese clothing.